Opt Builds Internal AI Agent Platform 'Skills Manager' Specialized in Digital Marketing and Advertising

Opt, Inc. (headquartered in Chiyoda-ku, Tokyo; President and CEO: Daisuke Kanazawa; hereinafter "Opt"), which champions the purpose of "driving industrial transformation through new value creation and solving societal challenges," has built an internal AI agent platform specialized in digital marketing and advertising called 'Skills Manager (※2),' utilizing the Agent Skills feature of Anthropic's large language model (LLM) 'Claude.'

As a result, Opt has developed over 100 AI agents covering a wide range of operations—from ad operations and creative development to management—and all employees now use them in their daily work. By streamlining operations with AI, Opt aims to focus more on human-exclusive areas such as client conversations, problem discovery, and strategic planning, thereby delivering more essential value.

Background

As the digital advertising market becomes increasingly sophisticated and complex, the expertise required on the front lines—such as mass production of ad creatives, cross-channel campaign management, and data-driven decision-making—has been growing annually. At the same time, such knowledge often relies heavily on individual experience, making organizational knowledge accumulation, reproducibility, and utilization a common industry-wide challenge.

Opt views the emergence of generative AI as a prime opportunity to address these structural issues. Aspiring to be "the organization that best utilizes AI and Claude," Opt has been working to transform each employee's specialized knowledge into AI-executable 'skills' as organizational assets.

What is 'Skills Manager'?

This platform leverages Anthropic's 'Claude' Agent Skills functionality to create a proprietary knowledge management platform where Opt employees can develop, register, and share their operational expertise. Developed as part of HCAI Professionals, a cross-Hakuhodo DY Group AI expert collective, the AI agents cover all aspects of Opt’s business operations, including creative planning and production support, ad operations and submissions across platforms, data analysis and reporting, client communication, and project management (※3). With over 100 agents already in place, new AI agents are being created daily by employees.

Key Features of 'Skills Manager'

① Field-Driven AI Agent Development Culture

The platform’s greatest strength lies not just in AI utilization, but in enabling employees themselves to become 'developers' of skills. Tacit knowledge—such as advertising operation know-how, platform-specific workflows, and industry-specific analysis methods—developed on the front lines is formalized into AI agents that anyone can reproduce, enabling organization-wide knowledge sharing and reuse.

② Balancing Operational Quality and Productivity

By having AI agents replace or assist in processes previously dependent on individual judgment or manual work, Opt aims to standardize quality and boost productivity. While ensuring consistent quality independent of individual skill levels, the company also leverages employees’ deep industry and client insights to deliver forward-looking value to clients.

Future Outlook

Opt will continue expanding its AI agents and leverage accumulated knowledge to enhance value delivered to client companies. By integrating AI with human expertise, Opt will drive Advertising Transformation (AX®) and accelerate the realization of its purpose: "driving industrial transformation through new value creation and solving societal challenges."

※1 LTVM: (Life Time Value Marketing)

LTV (Lifetime Value) traditionally refers to the total profit a business expects from a single user over the long-term relationship since their first use of a product or service. Thus, it is often expressed from the company’s perspective: "how much profit can be generated from one customer."

However, within our group, LTV is not viewed merely as corporate profit. Instead, we emphasize a deeper understanding of end-users and truly client-centric support, focusing on delivering essential value to end-users. This approach aims not at short-term gains, but at contributing to the sustainable growth of client businesses. We call this concept and its realization method "LTVM (Life Time Value Marketing)."

※2 Skills Manager

This service is independently developed and provided by our company and is not offered or endorsed by Anthropic.

※3 Proprietary Knowledge Management Platform

This platform compiles employees’ systematic thinking and outputs. When used for tasks such as ad creation, copyright and portrait rights will be duly considered. Please consult us in advance if you have any concerns about AI usage.

【About Opt, Inc.】

Opt champions the purpose of "driving industrial transformation through new value creation and solving societal challenges," aiming to become a "growth leader that leads clients—closely, deeply, quickly, and sustainably." Through deep understanding of end-users beyond client companies and truly client-centric support based on "customer-view LTV," Opt leads sustainable business growth for its clients. By transforming the advertising industry—deeply understanding its structure—we aim to achieve Industrial Transformation (IX®) in the medium to long term.

Company Overview: Opt, Inc.

Founded: April 1, 2015

Capital: 100 million JPY (as of December 2025)

Representative: President and CEO Daisuke Kanazawa

Head Office: Tokyu Banko Building, 6 Bancho, Chiyoda-ku, Tokyo

Business: Marketing services

URL: https://www.opt.ne.jp

Inquiries Regarding This Matter

Suzuki, Yamabe, Opt, Inc.

https://www.opt.ne.jp/contact-general