OPT Wins Best LINE Mini App Award at LINE Yahoo Partner Award 2025 H2

OPT Inc., whose purpose is “to drive industrial transformation and solve social issues through the creation of new value,” and which leads client business growth through LTVM（Life Time Value Marketing）, announced that it has won the Best LINE Mini App Award at the LINE Yahoo Partner Award 2025 H2 hosted by LINE Yahoo Corporation. OPT was the only company to receive this award in this program. The LINE Yahoo Partner Award recognizes outstanding partners participating in the LINE Yahoo Partner Program, which certifies specialized partners in areas such as the introduction and support of LINE Yahoo’s marketing solutions. The award honors partner companies that have made exceptional solution proposals and contributed to revenue expansion and market development in the advertising business. The Best LINE Mini App Award is presented to partners that use LINE Mini Apps to support clients’ sustainable business growth, improve user experience, and implement advanced initiatives. OPT has focused on maximizing the characteristics of LINE Mini Apps, which fit seamlessly into users’ daily lives, while pursuing sustainable business growth for client companies and better user experiences. To achieve this, OPT designs communication that deeply connects companies with end users, and implements it through its customer experience development support service DIGGIN’ CX® and advanced technologies such as AI, providing multifaceted marketing support. In the LINE Mini App development support recognized by this award, OPT combined its development expertise with UX design capabilities to create a comfortable customer experience that a wide range of users can easily use in everyday life. This user-centered approach to problem solving, together with the proactive use of LINE Yahoo’s marketing solutions, was highly evaluated for contributing significantly to client companies’ problem solving and business growth. OPT said it will continue to lead corporate business growth through marketing support centered on improving customer experience（CX）. LTVM（Life Time Value Marketing）is OPT Group’s concept of looking beyond LTV simply as profit obtained by a company from customers. Instead, it emphasizes deeper understanding of end users, support that truly stays close to customers, and essential value creation for end users, with the aim of contributing to client companies’ long-term and sustainable business growth. OPT aims to become a “growth leader that guides customers closely, deeply, quickly, and for the long term.” Through deep understanding of end users beyond client companies and support for LTV from the customer’s perspective, OPT leads sustainable business growth. By transforming the advertising industry it understands deeply（AX: Advertising Transformation®）, the company aims to realize industrial transformation（IX: Industrial Transformation®）over the medium to long term. Company overview: OPT Inc. was established on April 1, 2015, with capital of 100 million yen. Its representative director and president is Daisuke Kanazawa. The head office is located at Tokyu Bancho Building, 6 Yonbancho, Chiyoda-ku, Tokyo. Its business is marketing.