Opt is certified as "Advanced" in the Communication Division of "Technology Partner" within the "LINE Yahoo Partner Program"

Opt Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Daisuke Kanazawa; hereinafter "Opt"), which leads the business growth of its clients through LTVM (Life Time Value Marketing) (※1) with the purpose of "creating industrial transformation and solving social issues through new value creation," has been certified as "Advanced" in the Communication Division of the "Technology Partner" category for fiscal year 2026 within the "LINE Yahoo Partner Program." This program certifies partners specializing in various areas, including the introduction and support of marketing solutions provided by LINE Yahoo Japan Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President, and CEO: Takeshi Idezawa).

**About "LINE Yahoo Partner Program"**

The "LINE Yahoo Partner Program" is a program (※2) that certifies advertising agencies and service developers in categories such as "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner." It was introduced with the aim of more actively promoting the resolution of marketing and CX issues utilizing LINE and Yahoo! JAPAN.

**About "Technology Partner"**

The "Technology Partner" certification, which Opt has now received, is for partners who provide technical support for the introduction of marketing solutions and API-related services, primarily centered on "LINE Official Account," "LINE Apply," and "LINE Mini App."

In the "Communication Division," where Opt was certified, partners are evaluated based on criteria such as whether they can share specifications of tools linked with LINE Yahoo upon request, whether they have the skills and resources to respond to specification changes by LINE Yahoo, and whether they can maintain the required technical specifications. Particularly excellent partners are recognized and certified as "Premier" or "Advanced."

**Opt's Past Initiatives**

Since 2014, the early days of LINE Official Accounts, Opt has collaborated with LINE Yahoo, supporting clients' marketing activities through LINE-based service development and LINE-specialized consulting. Through "TSUNAGARU®" (※3), which began offering support for LINE Official Account operations in the same year, Opt has been promoting marketing DX for client companies.

Furthermore, in supporting the development of LINE Mini Apps, Opt has been assisting client companies in maximizing LTV through CX (Customer Experience) development by providing "DIGGIN’ CX®" (※4). Opt has also expanded its LINE-centric support in diverse and innovative ways, including the provision of "DIGGIN' ZERO®" (※5) for AI-driven, ultra-fast product validation, and "Soulful AI™" (※6), which combines AI with official characters on LINE Mini Apps to create user-centric experiences.

With this certification, Opt will contribute to the popularization of marketing solutions provided by LINE Yahoo Japan Corporation and the growth of the market, thereby contributing to the marketing activities of many clients.

※1 LTVM: (Life Time Value Marketing)

Traditionally, LTV (Customer Lifetime Value) referred to the profit a service-providing company could gain from a user over a long-term relationship, from their first use of a product/service. Therefore, it was often expressed from the perspective of "how much profit a service-providing company can gain from one customer."

However, within our group, LTV is not viewed from the perspective of the profit gained by the company. Instead, it is understood as a concept that contributes to the sustainable business growth of client companies, rather than short-term profits, by focusing on understanding end-users more than ever before, dedicating support that truly empathizes with customers, and emphasizing the provision of essential value to end-users. We have named this approach "LTVM (Life Time Value Marketing)" as a means to achieve this vision.

※2 LINE Yahoo Partner Program

"Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)", "Technology Partner (Communication Division, Sales Promotion Division)"