Opt Certified as "Advanced" in Communication Category of "Technology Partner" in "LINE Yahoo Partner Program"
Opt, Inc. has been certified as "Advanced" in the Communication category of "Technology Partner" in the "LINE Yahoo Partner Program." This recognition highlights Opt's strong collaboration with LINE Yahoo and its proven track record in supporting marketing efforts using LINE Official Accounts and LINE Mini Apps.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 12, 2026 at 00:53 (11h 21m after Collected)
Opt, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Daisuke Kanazawa), which leads customer business growth through LTVM (Life Time Value Marketing) with the purpose of "creating new value, driving industrial transformation, and solving social issues," has been certified as "Advanced" in the Communication category of "Technology Partner" for the 2026 fiscal year in the "LINE Yahoo Partner Program." This program, provided by LINE Yahoo Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director CEO: Takeshi Idezawa), certifies partners specialized in various areas, including the introduction and support of marketing solutions.
■ About the "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" was introduced with the aim of more actively promoting the resolution of marketing and CX challenges utilizing LINE and Yahoo! JAPAN. It is a program that certifies advertising agencies and service developers across various categories: "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner."
■ About "Technology Partner"
Opt's newly acquired "Technology Partner" certification is for partners who provide technical support for the introduction of marketing solutions and API-related services, primarily focusing on "LINE Official Account," "LINE de Oubo," and "LINE Mini App."
In the "Communication category," where Opt was certified, partners are evaluated based on criteria such as the ability to share tool specifications in cooperation with LINE Yahoo upon request, the skills and resources to respond to LINE Yahoo's specification changes, and the ability to maintain required technical specifications. Particularly outstanding partners are recognized and awarded as "Premier" or "Advanced."
■ Opt's Past Initiatives
Since 2014, in the early days of LINE Official Accounts, Opt has collaborated with LINE Yahoo to support client companies' marketing activities through LINE-based service development and LINE-specialized consulting. Through "TSUNAGARU®" (launched in the same year), which supports the operation of LINE Official Accounts, Opt has been promoting marketing DX for client companies.
Furthermore, in supporting LINE Mini App development, Opt provides "DIGGIN’ CX®" to assist in CX (Customer Experience) development aimed at maximizing client companies' LTV. Opt has also expanded its comprehensive and innovative support centered on LINE by offering "DIGGIN' ZERO®," an AI-driven solution for ultra-fast product verification, and "Soulful AI™," which combines AI with official characters on LINE Mini Apps to create user-centric experiences.
With this certification, Opt will contribute to the widespread adoption of marketing solutions provided by LINE Yahoo Corporation and the growth of the market, thereby contributing to the marketing activities of many clients.
※1 LTVM: (Life Time Value Marketing)
Traditionally, LTV (Customer Lifetime Value) referred to the profit a service provider gains from a user over a long-term relationship, starting from their first use of a product or service. Therefore, it is often expressed from the perspective of "how much profit a service provider can gain from a single customer."
However, within our group, LTV is not viewed from the perspective of profit gained by the company. Instead, it is understood as a concept that contributes to the sustainable business growth of client companies, not just short-term profits, by focusing on understanding end-users more deeply, providing truly customer-centric support, and emphasizing the provision of essential value to end-users. "LTVM (Life Time Value Marketing)" was named as the means to achieve this.
※2 LINE Yahoo Partner Program
The "LINE Yahoo Partner Program" is a program that certifies advertising agencies and service developers in each category of "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Department, Sales Promotion Department)," "Network Partner," "Adtech Partner," and "Industry Solution Partner."
■ About the "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" was introduced with the aim of more actively promoting the resolution of marketing and CX challenges utilizing LINE and Yahoo! JAPAN. It is a program that certifies advertising agencies and service developers across various categories: "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner."
■ About "Technology Partner"
Opt's newly acquired "Technology Partner" certification is for partners who provide technical support for the introduction of marketing solutions and API-related services, primarily focusing on "LINE Official Account," "LINE de Oubo," and "LINE Mini App."
In the "Communication category," where Opt was certified, partners are evaluated based on criteria such as the ability to share tool specifications in cooperation with LINE Yahoo upon request, the skills and resources to respond to LINE Yahoo's specification changes, and the ability to maintain required technical specifications. Particularly outstanding partners are recognized and awarded as "Premier" or "Advanced."
■ Opt's Past Initiatives
Since 2014, in the early days of LINE Official Accounts, Opt has collaborated with LINE Yahoo to support client companies' marketing activities through LINE-based service development and LINE-specialized consulting. Through "TSUNAGARU®" (launched in the same year), which supports the operation of LINE Official Accounts, Opt has been promoting marketing DX for client companies.
Furthermore, in supporting LINE Mini App development, Opt provides "DIGGIN’ CX®" to assist in CX (Customer Experience) development aimed at maximizing client companies' LTV. Opt has also expanded its comprehensive and innovative support centered on LINE by offering "DIGGIN' ZERO®," an AI-driven solution for ultra-fast product verification, and "Soulful AI™," which combines AI with official characters on LINE Mini Apps to create user-centric experiences.
With this certification, Opt will contribute to the widespread adoption of marketing solutions provided by LINE Yahoo Corporation and the growth of the market, thereby contributing to the marketing activities of many clients.
※1 LTVM: (Life Time Value Marketing)
Traditionally, LTV (Customer Lifetime Value) referred to the profit a service provider gains from a user over a long-term relationship, starting from their first use of a product or service. Therefore, it is often expressed from the perspective of "how much profit a service provider can gain from a single customer."
However, within our group, LTV is not viewed from the perspective of profit gained by the company. Instead, it is understood as a concept that contributes to the sustainable business growth of client companies, not just short-term profits, by focusing on understanding end-users more deeply, providing truly customer-centric support, and emphasizing the provision of essential value to end-users. "LTVM (Life Time Value Marketing)" was named as the means to achieve this.
※2 LINE Yahoo Partner Program
The "LINE Yahoo Partner Program" is a program that certifies advertising agencies and service developers in each category of "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Department, Sales Promotion Department)," "Network Partner," "Adtech Partner," and "Industry Solution Partner."