Opt Certified as 'Premier,' the Highest Rank in 'Sales Partner' of 'LINE Yahoo Partner Program' for 5 Consecutive Terms

Opt, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Daisuke Kanazawa; hereinafter, Opt), which advocates the purpose of "creating new value, transforming industries, and solving social issues" and leads client business growth through LTVM (Life Time Value Marketing) (*1), has been certified as 'Premier,' the highest rank in the 'Sales Partner' category of the 'LINE Yahoo Partner Program.' This program certifies partners specializing in various areas, such as the introduction and support of marketing solutions provided by LINE Yahoo Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President CEO: Takeshi Idezawa). Opt's extensive track record and operational expertise were highly evaluated, leading to this certification for five consecutive terms. We are also pleased to announce that Opt has simultaneously acquired the 'Ads Policy Badge LINE Yahoo Ads Display Ads (Managed)' and 'Ads Policy Badge LINE Yahoo Ads Search Ads,' which are awarded to partners who have achieved excellent results in specific focus areas designated by LINE Yahoo.

■ About "LINE Yahoo Partner Program"

The "LINE Yahoo Partner Program" was introduced with the aim of more actively promoting the resolution of marketing and CX issues utilizing LINE and Yahoo! JAPAN. It is a program that certifies advertising agencies and service developers in each category of "Sales Partner," "Technology Partner," "Network Partner," and "Adtech Partner" (*2).

■ About "Sales Partner"

The "Sales Partner" category, in which Opt was certified this time, consists of partners who support the introduction of services and advertising placements provided by LINE Yahoo. Partners are certified as either "Premier," "Select," or "Certified" based on their advertising transaction volume in the previous year. In addition, partners who have achieved excellent results in specific focus areas designated by LINE Yahoo are awarded various certification badges.

■ About Opt's Initiatives

Opt has been promoting the sales growth and marketing DX of client companies through the provision of the marketing tool "TSUNAGARU®" (*3), which supports LINE operations connecting companies and customers. This tool enables data visualization, analysis, and delivery effectiveness based on data. Furthermore, Opt provides multifaceted support that leverages the characteristics of the platform, such as the customer experience (CX) development support service "DIGGIN’ CX®" (*4) and "Soulful AI™" (*5), which creates experiences that resonate with users' hearts by combining AI and official characters on LINE Mini App.

This time, Opt was certified as 'Premier,' the highest rank in the 'Sales Partner' category, for five consecutive terms, in recognition of its track record in Yahoo! Ads and LINE Ads operation support and its high level of operational expertise.

Upon receiving this certification, Opt will contribute to the marketing solutions provided by LINE Yahoo Corporation and the growth of the market, thereby contributing to the marketing efforts of many clients.

*1 LTVM: (Life Time Value Marketing)

LTV (Life Time Value) traditionally referred to the profit that a service-providing company could obtain from a user over a long-term relationship, from the first time the user utilized a product or service. Therefore, it is often expressed from the perspective of "how much profit a service-providing company can gain from a single customer."

However, within our group, LTV is not viewed from the perspective of profit gained by the company. Instead, we focus on understanding end-users more deeply and providing truly customer-centric support, emphasizing the provision of essential value to end-users. By doing so, we aim to contribute to the sustainable business growth of client companies, rather than short-term profits. This concept is named "LTVM (Life Time Value Marketing)" as a means to achieve this.

*2 LINE Yahoo Partner Program

Certifies "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)", "Technology Partner", "Network Partner (Display Ad Network Partner, Search Ad Network Partner)", "Adtech Partner" categories.

*3 TSUNAGARU®: A marketing tool that supports LINE operations, enabling data visualization, analysis, and effective delivery based on data.

*4 DIGGIN’ CX®: A customer experience (CX) development support service.

*5 Soulful AI™: A service that creates experiences that resonate with users' hearts by combining AI and official characters on LINE Mini App.