Opt Achieves "Select" Tier in Microsoft Advertising Partner Program for the Second Consecutive Year

Opt, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Daisuke Kanazawa; hereinafter referred to as Opt), which leads customer business growth through LTVM (LTV Marketing) (※1) with the purpose of "Transforming industries and solving social issues through the creation of new value," is pleased to announce that it has been recognized for the second consecutive year in the "Select" tier of Microsoft Japan Co., Ltd.'s (Headquarters: Minato-ku, Tokyo; Japan Representative: Miki Tsusaka; hereinafter referred to as Microsoft) "Microsoft Advertising Partner Program" (hereinafter referred to as the Program).

This recognition strengthens our collaboration with Microsoft Advertising, enabling us to incorporate the latest media information and know-how in advertising operations more than ever before, and to contribute to the advertising performance of our client companies. The continuous recognition was achieved by significantly increasing our managed spending through integrated planning of Microsoft Advertising's diverse solutions, including display advertising and shopping ads, not just search advertising.

About the "Microsoft Advertising Partner Program" The "Microsoft Advertising Partner Program" is a loyalty program that recognizes and rewards partner companies based on high engagement and annual advertising spend. The program classifies companies into three tiers: "Elite," "Select," and "Partner," depending on their size and advertising operation performance. Certified partners can leverage various support from Microsoft Advertising, including training and marketing/sales resources, according to their recognized tier.

Opt will continue to lead the sustainable business growth of its client companies through the provision of essential value to end-users, in strong cooperation with Microsoft, and will strive to realize its purpose of "Transforming industries and solving social issues through the creation of new value."

※Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.

End of Release

※1 LTVM: (Life Time Value Marketing): LTV (Life Time Value) traditionally refers to the profit that a service-providing company can obtain from a user over a long-term relationship, from the first use of a product or service. Therefore, it is often expressed from the perspective of "how much profit can be gained from a single customer" by the service-providing company. However, within our group, we have redefined LTV not as the profit gained by the company, but as a concept that aims to contribute to the sustainable business growth of client companies, rather than short-term profits, by focusing on providing essential value to end-users through a deeper understanding of end-users and truly customer-centric support. We have named this approach "LTVM (Life Time Value Marketing)" as a means to achieve this.

【About Opt, Inc.】 Opt, Inc., with its purpose of "Transforming industries and solving social issues through the creation of new value," aims to become a "Growth Leader that leads customers, being close, deep, fast, and long-lasting." Through a deep understanding of the end-users beyond our client companies and "customer-centric LTV" support that truly aligns with customers, we lead the sustainable business growth of our client companies. We will transform the advertising industry (AX = Advertising Transformation) which we deeply understand.