Diginnovation Inc. Partners with Asterminds Inc. to Elevate Corporate Marketing, New Business Development, and DX Strategy Utilizing the AI Hearing Agent 'InTake'
Diginnovation and Asterminds have formed a business alliance to integrate the AI hearing agent 'InTake' into consulting services, enabling automated, large-scale customer interviews to drive marketing and new business development.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 19:57 (224h 26m after Collected)
Diginnovation Inc. (Headquarters: Suginami-ku, Tokyo; President and CEO: Tomohiro Ito, hereafter 'Diginnovation'), a professional firm that promotes and accompanies strategy formulation, business development, and marketing using AI, and Asterminds Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shinjiro Honda, hereafter 'Asterminds'), which develops and provides the AI hearing agent 'InTake', are pleased to announce the start of a business alliance in the fields of customer research and consulting. Through this partnership, the application scope of 'InTake' will expand into customer research and marketing research.
## 1. Background and Purpose of the Business Alliance
In modern business, where diversification is advancing and uncertainty is high, it is essential to find deep insights from the 'raw voices (primary information)' of customers, consumers, and frontline workers to succeed in new businesses and drive effective marketing strategies.
However, traditional hearings and interviews have suffered from structural issues such as the hassle of scheduling and dependence on the interviewer's skills.
In this alliance, we fuse the uniqueness of Asterminds' AI hearing agent 'InTake', which enables 'fast, broad, and deep' hearings, with Diginnovation's 'know-how in strategy promotion and business development through dialogue'. By complementing each other's strengths, we will build a powerful ecosystem that provides seamless support from insight exploration to strategy formulation, business development, and marketing promotion.
This will expand the scope of 'InTake' utilization into customer research and marketing research.
### About the AI Hearing Agent 'InTake'
Asterminds' AI hearing agent 'InTake' automates everything from the design of structured interviews to their execution and analysis, realizing 'scalable active listening'. It makes it possible to conduct hearings on a scale of hundreds to thousands of people in a matter of days, whereas previously, dozens of people over 2-3 months was the limit. It provides an end-to-end service: tailor-made question design working backward from the objective, deep-dive dialogue optimized for each individual, and automated structuring of collected data and report generation.
## 2. Specific Details of the Business Alliance
Through this alliance, both companies will collaborate in the following areas to maximize the value provided to client companies.
### (1) Utilization of 'InTake' in Diginnovation's Business Domains
## 1. Background and Purpose of the Business Alliance
In modern business, where diversification is advancing and uncertainty is high, it is essential to find deep insights from the 'raw voices (primary information)' of customers, consumers, and frontline workers to succeed in new businesses and drive effective marketing strategies.
However, traditional hearings and interviews have suffered from structural issues such as the hassle of scheduling and dependence on the interviewer's skills.
In this alliance, we fuse the uniqueness of Asterminds' AI hearing agent 'InTake', which enables 'fast, broad, and deep' hearings, with Diginnovation's 'know-how in strategy promotion and business development through dialogue'. By complementing each other's strengths, we will build a powerful ecosystem that provides seamless support from insight exploration to strategy formulation, business development, and marketing promotion.
This will expand the scope of 'InTake' utilization into customer research and marketing research.
### About the AI Hearing Agent 'InTake'
Asterminds' AI hearing agent 'InTake' automates everything from the design of structured interviews to their execution and analysis, realizing 'scalable active listening'. It makes it possible to conduct hearings on a scale of hundreds to thousands of people in a matter of days, whereas previously, dozens of people over 2-3 months was the limit. It provides an end-to-end service: tailor-made question design working backward from the objective, deep-dive dialogue optimized for each individual, and automated structuring of collected data and report generation.
## 2. Specific Details of the Business Alliance
Through this alliance, both companies will collaborate in the following areas to maximize the value provided to client companies.
### (1) Utilization of 'InTake' in Diginnovation's Business Domains