Deginovation and Daiko Co-develop 'Public Insight,' a New Marketing Method to Design Future Business Growth
Deginovation and Daiko Advertising have co-developed 'Public Insight,' a new marketing framework that combines social context with consumer sentiment to drive long-term business growth and foster societal empathy, moving beyond the limits of traditional customer insights.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:26 (477h 47m after Collected)
Deginovation Co., Ltd. (Headquarters: Suginami-ku, Tokyo; CEO: Tomohiro Ito) has announced the joint development with Daiko Advertising Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yasuo Izumi) of 'Public Insight,' a new marketing method that leads mid-to-long-term business growth by combining raw consumer voices with societal changes.
### 1. Development Background: Limitations of Traditional 'Customer Insight'
In today's world, where information is overflowing and values are increasingly diverse, marketing optimized solely on traditional 'customer insights' (starting from expectations of products/services) makes it difficult for brand messages to reach consumers, and harder to generate mid-to-long-term empathy.
In this environment, more companies feel the need for 'themes that evoke empathy' and 'consistent, unified messages' to be addressed steadily over the mid-to-long term, rather than just planning short-term campaigns.
On the other hand, analyzing raw consumer voices reveals that individual dissatisfaction and expectations deeply reflect 'the impact of major societal shifts' caused by changes in social structures. To solve shared challenges faced by individuals and corporations, a redefinition of insight was deemed necessary. This led to the co-development of 'Public Insight,' a new framework that reinterprets individual voices within the context of society as a whole to design future value.
### 2. Overview of the New Method 'Public Insight'
Public Insight is an approach that verbalizes the 'hidden anxieties (moya-moya)' shared not just by customers, but by the public as a whole, including corporations, society, and the media. While traditional customer insight is an 'expectation for a product/service' that generates immediate effects by meeting those expectations, Public Insight aims for sustainable growth by addressing the underlying social context and shared values of the public.
### 1. Development Background: Limitations of Traditional 'Customer Insight'
In today's world, where information is overflowing and values are increasingly diverse, marketing optimized solely on traditional 'customer insights' (starting from expectations of products/services) makes it difficult for brand messages to reach consumers, and harder to generate mid-to-long-term empathy.
In this environment, more companies feel the need for 'themes that evoke empathy' and 'consistent, unified messages' to be addressed steadily over the mid-to-long term, rather than just planning short-term campaigns.
On the other hand, analyzing raw consumer voices reveals that individual dissatisfaction and expectations deeply reflect 'the impact of major societal shifts' caused by changes in social structures. To solve shared challenges faced by individuals and corporations, a redefinition of insight was deemed necessary. This led to the co-development of 'Public Insight,' a new framework that reinterprets individual voices within the context of society as a whole to design future value.
### 2. Overview of the New Method 'Public Insight'
Public Insight is an approach that verbalizes the 'hidden anxieties (moya-moya)' shared not just by customers, but by the public as a whole, including corporations, society, and the media. While traditional customer insight is an 'expectation for a product/service' that generates immediate effects by meeting those expectations, Public Insight aims for sustainable growth by addressing the underlying social context and shared values of the public.