Takashi Fujii Expresses DiDi's Appeal with Lively Scat and Dance! DiDi's New TV Commercial Airs from July 3 (Fri)

DiDi Mobility Japan, Inc. (Minato-ku, Tokyo, President and CEO: Daisuke Wakuyama, hereinafter "the Company") is pleased to announce the launch of its new TV commercial series for the ride-hailing app "DiDi," titled "DiDi Scat," featuring comedian Takashi Fujii, starting July 3 (Fri), 2026.

In this commercial, Takashi Fujii showcases catchy scat singing and dancing in a space dominated by the brand color orange. Set to an original song that's easy to hum along to, he uses his expressive talent, honed as a successful musician, to lively convey DiDi's features such as "No commission fees*1," "Ride dispatched in an average of 5 minutes*2," and "Okinawa Area No.1*3."

Additionally, the commercial employs a unique animation where the "DiDi" logo rhythmically moves in sync with Fujii's mouth. The memorable scat and striking visuals strongly impress the message: "If you're choosing, choose the taxi app with no commission fees - DiDi!"

About the New TV Commercial

The concept for this commercial is "DiDi: Easy to remember, easy to hum along to." Takashi Fujii performs a dance to the original scat "DiDi! DiDi! DiDi! Janakya!" while briskly introducing the service's features.

The commercial will be released in the following three versions:

"DiDi Scat - No Commission Fees" 15 seconds

https://youtu.be/uULT2hno6z4

"DiDi Scat - 5 Minutes Dispatch" 15 seconds

https://youtu.be/itNiYeC2xQ8

"DiDi Scat - Okinawa No.1" 15 seconds

https://youtu.be/TOtzz97q_9M

Filming Episode

During filming, Takashi Fujii delivered an energetic performance throughout, matching the original song and choreography. He portrayed multiple subtle expressions and movements in sync with the music, at times eliciting applause from the staff.

Furthermore, the lip-sync animation of the "DiDi" logo, one of the commercial's highlights, was created to match Fujii's mouth movements. During filming, meticulous attention was paid to the openness of his mouth and his sense of rhythm. The result is a commercial full of Fujii's unique charm, blending lively scat and dance.

Campaign to Win 10,000 Yen in Coupons by Lottery on DiDi Official X Account!

Starting July 3 (Fri), 2026, a "New TV Commercial Commemorative Campaign" will be held on the official DiDi X account. By following the official DiDi X account and reposting the target campaign post, 10 lucky winners will receive coupons worth 10,000 yen usable with DiDi. Campaign details can be found on the official DiDi X account.

・DiDi Official X Account: https://x.com/DidiJapan

In addition to the TV commercials, he has also been appointed ambassador for DiDi's new service lines, "DiDi Business" and "DiDi Easy Dispatch."

"DiDi Business" with Takashi Fujii as Ambassador

DiDi Business is a corporate service that streamlines taxi dispatch, payment, and management for companies and organizations. Employees can smoothly arrange taxis via the app or web browser, and administrators can centrally manage usage records and expenses. It reduces the hassle of expense reporting without requiring receipts and visualizes usage status, broadly supporting various corporate travel scenarios such as business trips, sales activities, and transportation services.

Details here: https://didimobility.co.jp/business/

"DiDi Easy Dispatch" with Takashi Fujii as Ambassador

DiDi Easy Dispatch is a service that allows users to call a taxi simply by scanning a dedicated QR code. Since no app download or complex operations are required, it can be easily used by individuals who are not accustomed to smartphone operations, such as the elderly and international tourists. It is being introduced in hotels, commercial facilities, hospitals, and municipal facilities.

Details here: https://didimobility.co.jp/kantan-haisha/

Interview with Takashi Fujii

Q. What were your thoughts when you were asked to appear in the DiDi commercial?

A. I was very happy!

I've been indebted to many drivers, so I wanted to do my best to repay them even a little!

Q. Please tell us your impressions after finishing the commercial shoot.

A. I caused a lot of trouble, but it was so much fun and ended so quickly that I thought, "Let me do more!" The lunch catering included my favorite food on the menu, and I was so touched, thinking, "They really value me." It was my first time having mochi as catering! I was happy.

Q. Which scene was the most challenging?

A. The variations in facial expressions for "DiDi! Janakya! Yeah~"! I poured my entire entertainment career into it. Please forgive me if my close-ups are unsightly.

Q. Please tell us about the highlights from your perspective as Fujii himself!

A. I was honored to co-star with a DiDi-wrapped taxi in the DiDi-colored orange!

Please also pay attention to CRE8BOY's fun dance!

Q. Please give a message to those who have never used DiDi.

A. DiDi, No.1 in the Okinawa area, I will also work hard so that more people in various areas will become interested and use it! Thank you for your support of DiDi!

Performer Profile

Takashi Fujii (ふじい たかし)

Born in 1972. From Osaka Prefecture.

Active as a comedian across a wide range. He has been supported by many fans for many years with his unique character and high entertainment value. In recent years, he has been active in various fields, including acting and managing a music label.

"DiDi" with Over 11 Million Cumulative Downloads

DiDi is a taxi-hailing app where taxis arrive at your specified location in an average of 5 minutes after you input your destination and pickup point. The service is available in 33 prefectures nationwide*4. As of December 2025, the cumulative number of app downloads has surpassed 11 million. As a taxi dispatch platform, DiDi matches those who "want to ride" with those who "want to give rides" via the app, optimizing taxi dispatch. DiDi allows you to call a taxi easily in 3 steps. By pre-entering your destination, the app automatically sets the route, eliminating the need to explain directions to the driver. Furthermore, cashless payment is available, so there's no need for troublesome cash transactions in the car. The service is deployed to resolve various user dissatisfactions and anxieties related to taxis, allowing for safer and more secure taxi rides.

Download here

*1 A separate pickup fee and reservation fee may apply.

*2 Time from dispatch confirmation to pickup at the designated location by a partner vehicle (national average from January to December 2025). It may exceed 5 minutes or dispatch may not be possible.

*3 No.1 app usage rate among taxi users in Okinawa Prefecture who use taxis once a month or more (January-December 2025). Research conducted by: DiDi Mobility Japan, Inc. / Survey monitor provided by: GMO Research & AI, Inc.

*4 For details on supported areas, please check https://didimobility.co.jp/service/user/