Mitsubishi Estate Group's Hmlet Japan Representative Discusses the Future of the Foreign Resident Rental Market
DID-GLOBAL Inc., operator of the foreign resident rental platform "Apartment Japan®," has released an interview article with the representative of Mitsubishi Estate Group's Hmlet Japan Inc. The interview discusses the current state and future outlook of the foreign resident rental market, challenges faced on-site, and the utilization of Apartment Japan®.
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- 📰 Published: May 7, 2026 at 22:00
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DID-GLOBAL Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Akiko Kondo; hereinafter "DID-GLOBAL"), which operates the rental contract platform for foreign residents "Apartment Japan®" (hereinafter "Apartment Japan"), has released an interview article and video content with Mr. Kenichi Sasaki, Representative Director of Hmlet Japan Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kenichi Sasaki; hereinafter "Hmlet Japan"), a member of the Mitsubishi Estate Group.
This interview discusses the current state and future outlook of the foreign resident rental market, challenges faced on-site, and the utilization of Apartment Japan®, from a practical perspective.
[Key Points of this Release]
✔ Latest insights on foreign resident rentals from Mitsubishi Estate Group's Hmlet Japan revealed
✔ Presents practical challenges in foreign resident rentals (language, contracts, operations) and directions for their resolution
✔ Highlights the importance of customer experience (sense of security, convenience, comfort) in dealing with foreign residents
✔ Mentions the utilization of Apartment Japan® for reducing operational burden and building an acceptance system
■ About the Interview Release
In recent years, with the increase in foreign residents in Japan and the influx of digital nomads and international talent, the importance of catering to foreign residents in the rental housing market has rapidly grown.
On the other hand, for real estate businesses, many challenges exist, such as language support, contract procedures, and post-move-in support, making it still a high hurdle to accept foreign tenants.
Amidst this, Hmlet Japan, which develops flexible living businesses as a member of the Mitsubishi Estate Group, is actively working to accept foreign residents while providing flexible housing options.
In this interview, the representative of Hmlet Japan shared specific initiatives and challenges recognized on-site, as well as the future direction of the foreign resident rental market.
■ Main Interview Contents
Hmlet Japan's business overview and provision of flexible living in Japan
Current status of accepting foreign residents and market growth potential
Challenges faced on-site (language support, contract procedures, post-move-in support)
Importance of customer experience (CX) for foreign residents, emphasizing a sense of security, convenience, and comfort
Reducing operational burden associated with foreign resident support and building an efficient acceptance system
Utilizing Apartment Japan to improve operational efficiency and create new acceptance possibilities
■ Interview Article/Video
Available here:
https://did-global.co.jp/partner-voice-hmlet/
■ About Apartment Japan
"Apartment Japan®" and its luxury property version "Apartment Japan-Luxe" are foreign resident rental portal sites, as well as Japan's first foreign resident rental DX platform that allows foreigners to complete property search, estimation, application, contract signing, and payment all online in a one-stop manner even before arriving in Japan.
Developed with support from the Small and Medium Enterprise Agency, the "Apartment Japan system" addresses challenges unique to foreign residents, such as contract periods, English support, credit card payments, and no guarantor requirements, realizing smooth and transparent transactions for both real estate businesses and foreign tenants.
Foreign resident rental site Apartment Japan®: https://apartment-japan.com/
Luxury foreign resident rental site Apartment Japan-Luxe: https://luxe.apartment-japan.com/
Details about Apartment Japan: https://did-global.co.jp/apj-service-xb/
■ Future Outlook
DID-GLOBAL will continue to strengthen partnerships with partner companies to solve challenges in the foreign resident rental market and promote the creation of an environment where more real estate businesses can easily accept foreign residents.
Furthermore, promoting the acceptance of foreign residents is not merely an expansion of the rental market but is also recognized as an important theme connected to addressing population decline and vacant house issues in regional areas, and further revitalizing local communities.
Moving forward, by serving as a receptacle for mid- to long-term stays across Japan and by developing an environment through Apartment Japan where domestic and international talent can easily stay and reside in regional areas, we aim to contribute to creating revenue opportunities for real estate businesses and to sustainable regional revitalization across Japan.
This interview discusses the current state and future outlook of the foreign resident rental market, challenges faced on-site, and the utilization of Apartment Japan®, from a practical perspective.
[Key Points of this Release]
✔ Latest insights on foreign resident rentals from Mitsubishi Estate Group's Hmlet Japan revealed
✔ Presents practical challenges in foreign resident rentals (language, contracts, operations) and directions for their resolution
✔ Highlights the importance of customer experience (sense of security, convenience, comfort) in dealing with foreign residents
✔ Mentions the utilization of Apartment Japan® for reducing operational burden and building an acceptance system
■ About the Interview Release
In recent years, with the increase in foreign residents in Japan and the influx of digital nomads and international talent, the importance of catering to foreign residents in the rental housing market has rapidly grown.
On the other hand, for real estate businesses, many challenges exist, such as language support, contract procedures, and post-move-in support, making it still a high hurdle to accept foreign tenants.
Amidst this, Hmlet Japan, which develops flexible living businesses as a member of the Mitsubishi Estate Group, is actively working to accept foreign residents while providing flexible housing options.
In this interview, the representative of Hmlet Japan shared specific initiatives and challenges recognized on-site, as well as the future direction of the foreign resident rental market.
■ Main Interview Contents
Hmlet Japan's business overview and provision of flexible living in Japan
Current status of accepting foreign residents and market growth potential
Challenges faced on-site (language support, contract procedures, post-move-in support)
Importance of customer experience (CX) for foreign residents, emphasizing a sense of security, convenience, and comfort
Reducing operational burden associated with foreign resident support and building an efficient acceptance system
Utilizing Apartment Japan to improve operational efficiency and create new acceptance possibilities
■ Interview Article/Video
Available here:
https://did-global.co.jp/partner-voice-hmlet/
■ About Apartment Japan
"Apartment Japan®" and its luxury property version "Apartment Japan-Luxe" are foreign resident rental portal sites, as well as Japan's first foreign resident rental DX platform that allows foreigners to complete property search, estimation, application, contract signing, and payment all online in a one-stop manner even before arriving in Japan.
Developed with support from the Small and Medium Enterprise Agency, the "Apartment Japan system" addresses challenges unique to foreign residents, such as contract periods, English support, credit card payments, and no guarantor requirements, realizing smooth and transparent transactions for both real estate businesses and foreign tenants.
Foreign resident rental site Apartment Japan®: https://apartment-japan.com/
Luxury foreign resident rental site Apartment Japan-Luxe: https://luxe.apartment-japan.com/
Details about Apartment Japan: https://did-global.co.jp/apj-service-xb/
■ Future Outlook
DID-GLOBAL will continue to strengthen partnerships with partner companies to solve challenges in the foreign resident rental market and promote the creation of an environment where more real estate businesses can easily accept foreign residents.
Furthermore, promoting the acceptance of foreign residents is not merely an expansion of the rental market but is also recognized as an important theme connected to addressing population decline and vacant house issues in regional areas, and further revitalizing local communities.
Moving forward, by serving as a receptacle for mid- to long-term stays across Japan and by developing an environment through Apartment Japan where domestic and international talent can easily stay and reside in regional areas, we aim to contribute to creating revenue opportunities for real estate businesses and to sustainable regional revitalization across Japan.