Mitsubishi Estate Group Hmlet Japan Representative Discusses the Future of the Foreign Resident Rental Market
DID-GLOBAL, operator of the foreign resident rental platform "Apartment Japan®," has released an interview article and video content with Mr. Kenichi Sasaki, Representative Director of Hmlet Japan Co., Ltd., a Mitsubishi Estate Group company. The interview covers the current state and future outlook of the foreign resident rental market, challenges faced on the ground, and the utilization of Apartment Japan®.
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- 📰 Published: May 7, 2026 at 22:00
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DID-GLOBAL Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Akiko Kondo; hereinafter "DID-GLOBAL"), which operates the rental contract platform for foreign residents "Apartment Japan®" (hereinafter "Apartment Japan"), has released an interview article and video content with Mr. Kenichi Sasaki, Representative Director of Hmlet Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kenichi Sasaki; hereinafter "Hmlet Japan"), a Mitsubishi Estate Group company.
This interview discusses the current state and future outlook of the foreign resident rental market, challenges faced on the ground, and the utilization of Apartment Japan®, from a practical perspective.
【Key Points of This Release】
✔ Latest insights on foreign resident rentals from Mitsubishi Estate Group's Hmlet Japan revealed.
✔ Presents practical challenges in foreign resident rentals (language, contracts, operations) and directions for their resolution.
✔ Emphasizes the importance of customer experience (peace of mind, convenience, comfort) in dealing with foreign residents.
✔ Mentions the utilization of Apartment Japan® for reducing operational burden and establishing an acceptance system.
■ About the Interview Release
In recent years, with the increase in foreign residents in Japan and the influx of digital nomads and international talent, the importance of catering to foreign residents in the rental housing market has rapidly grown.
On the other hand, real estate businesses face many challenges such as language support, contract procedures, and post-occupancy support, and the reality is that there are still high hurdles to accepting foreign tenants.
Amidst this, Hmlet Japan, which develops flexible living businesses as a member of the Mitsubishi Estate Group, is actively working to accept foreign residents while providing flexible living options.
In this interview, the representative of Hmlet Japan shared specific initiatives, recognition of challenges, and the future direction of the foreign resident rental market from a practical perspective.
■ Main Interview Contents
Overview of Hmlet Japan's business and provision of flexible living in Japan.
Current status and market growth potential in accepting foreign residents.
Challenges faced in practical settings (language support, contract procedures, post-occupancy support).
Importance of customer experience (CX) emphasizing peace of mind, convenience, and comfort for foreign residents.
Reducing operational burden associated with foreign resident support and establishing an efficient acceptance system.
Improving operational efficiency and new acceptance possibilities through the utilization of Apartment Japan.
■ Interview Article and Video
Available at the following link:
https://did-global.co.jp/partner-voice-hmlet/
■ About Apartment Japan
"Apartment Japan®" and its luxury version "Apartment Japan-Luxe" are not only rental portals for foreign residents but also Japan's first foreign resident rental DX platform that allows foreigners to complete property search, quotation, application, contract signing, and payment online in a one-stop manner even before arriving in Japan.
The "Apartment Japan System," developed with the support of the Small and Medium Enterprise Agency, addresses challenges unique to foreign residents, such as contract periods, English support, credit card payments, and no guarantor requirements, enabling smooth and transparent transactions for both real estate businesses and foreign residents.
Foreign resident rental website Apartment Japan®: https://apartment-japan.com/
Luxury foreign resident rental website Apartment Japan-Luxe: https://luxe.apartment-japan.com/
Details about Apartment Japan: https://did-global.co.jp/apj-service-xb/
■ Future Outlook
DID-GLOBAL will continue to strengthen partnerships with partner companies to solve challenges in the foreign resident rental market and promote the creation of an environment where more real estate businesses can easily accept foreign residents.
Furthermore, promoting the acceptance of foreign residents is not merely an expansion of the rental market but is also recognized as an important theme connected to addressing population decline and vacant housing issues in rural areas, as well as revitalizing local communities.
Moving forward, by serving as a recipient for medium to long-term stays across Japan and creating an environment where domestic and international talent can easily stay and reside in local communities through Apartment Japan, we aim to contribute to creating revenue opportunities for real estate businesses and sustainable regional revitalization throughout Japan.
This interview discusses the current state and future outlook of the foreign resident rental market, challenges faced on the ground, and the utilization of Apartment Japan®, from a practical perspective.
【Key Points of This Release】
✔ Latest insights on foreign resident rentals from Mitsubishi Estate Group's Hmlet Japan revealed.
✔ Presents practical challenges in foreign resident rentals (language, contracts, operations) and directions for their resolution.
✔ Emphasizes the importance of customer experience (peace of mind, convenience, comfort) in dealing with foreign residents.
✔ Mentions the utilization of Apartment Japan® for reducing operational burden and establishing an acceptance system.
■ About the Interview Release
In recent years, with the increase in foreign residents in Japan and the influx of digital nomads and international talent, the importance of catering to foreign residents in the rental housing market has rapidly grown.
On the other hand, real estate businesses face many challenges such as language support, contract procedures, and post-occupancy support, and the reality is that there are still high hurdles to accepting foreign tenants.
Amidst this, Hmlet Japan, which develops flexible living businesses as a member of the Mitsubishi Estate Group, is actively working to accept foreign residents while providing flexible living options.
In this interview, the representative of Hmlet Japan shared specific initiatives, recognition of challenges, and the future direction of the foreign resident rental market from a practical perspective.
■ Main Interview Contents
Overview of Hmlet Japan's business and provision of flexible living in Japan.
Current status and market growth potential in accepting foreign residents.
Challenges faced in practical settings (language support, contract procedures, post-occupancy support).
Importance of customer experience (CX) emphasizing peace of mind, convenience, and comfort for foreign residents.
Reducing operational burden associated with foreign resident support and establishing an efficient acceptance system.
Improving operational efficiency and new acceptance possibilities through the utilization of Apartment Japan.
■ Interview Article and Video
Available at the following link:
https://did-global.co.jp/partner-voice-hmlet/
■ About Apartment Japan
"Apartment Japan®" and its luxury version "Apartment Japan-Luxe" are not only rental portals for foreign residents but also Japan's first foreign resident rental DX platform that allows foreigners to complete property search, quotation, application, contract signing, and payment online in a one-stop manner even before arriving in Japan.
The "Apartment Japan System," developed with the support of the Small and Medium Enterprise Agency, addresses challenges unique to foreign residents, such as contract periods, English support, credit card payments, and no guarantor requirements, enabling smooth and transparent transactions for both real estate businesses and foreign residents.
Foreign resident rental website Apartment Japan®: https://apartment-japan.com/
Luxury foreign resident rental website Apartment Japan-Luxe: https://luxe.apartment-japan.com/
Details about Apartment Japan: https://did-global.co.jp/apj-service-xb/
■ Future Outlook
DID-GLOBAL will continue to strengthen partnerships with partner companies to solve challenges in the foreign resident rental market and promote the creation of an environment where more real estate businesses can easily accept foreign residents.
Furthermore, promoting the acceptance of foreign residents is not merely an expansion of the rental market but is also recognized as an important theme connected to addressing population decline and vacant housing issues in rural areas, as well as revitalizing local communities.
Moving forward, by serving as a recipient for medium to long-term stays across Japan and creating an environment where domestic and international talent can easily stay and reside in local communities through Apartment Japan, we aim to contribute to creating revenue opportunities for real estate businesses and sustainable regional revitalization throughout Japan.