Diana Co., Ltd. × LucyPop: First Collaboration 3D Fashion for VRChat, "Popping ❤ Heart," Available on BOOTH Starting July 1, 2026 (Wed)

Diana Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Ikio Takahashi), a company dedicated to the mission of "contributing to the creation of beautiful feet culture," will launch its collaborative 3D outfit with LucyPop (RucyPoppu), an apparel brand that reinterprets Japan's school uniform culture as contemporary fashion (operated by Hibiki Co., Ltd.), titled "[Diana × LucyPop] Popping ❤ Heart [Compatible with 18 Avatars]," on BOOTH starting July 1, 2026 (Wed). The 3D creator behind this release is "Pochi by KT."

Initiatives in the Metaverse Fashion Business

Diana aims to extend its corporate philosophy—"contributing to the creation of beautiful feet culture"—into the metaverse, allowing users to enjoy fashion in virtual spaces just as they do in real life. Since entering the metaverse fashion market in December 2024, Diana has continued a series of collaborations with popular VRChat creator "Pochi by KT." This marks the second external collaboration with a real-world apparel brand, following a previous partnership with A.S.T. HD Co., Ltd.

A Special Coordinated Experience from a Real-Brand Collaboration

LucyPop, a brand that celebrates school uniform culture, and DIANA, which champions the ideal of "remaining elegant and beautiful," have joined forces to create a special school-themed coordination. By pairing a refined sailor-style uniform with DIANA's stylish loafers designed to accentuate the beauty of the feet, this collaboration delivers a look that is both classic and modern. With a fully coordinated set—including clothing and footwear—this ensemble is perfect for photo shoots, events, or casual outings with friends in VRChat. Experience the unique synergy of two real-world brands brought to life in the virtual world.

Product Details

Product Name: [Diana × LucyPop] Popping ❤ Heart [Compatible with 18 Avatars] Release Date: July 1, 2026 (Wed) Price: Individual items ¥2,000 (tax included) / Full Pack ¥5,000 (tax included) Contents: 3D models of loafers, uniform, ribbon tie, bag, and socks Compatible Avatars: 18 avatars Sales URL: https://dianashoes.booth.pm/items/8488337 ​​※ Full Pack: Includes outfit sets compatible with all 18 avatar types

▼ Loafers (DIANA)

A platform loafer with a bold sole and pearl detailing along the trim, instantly catching the eye. The large, plush ribbon motif serves as a standout accent, elevating the entire look. Metal hardware at the ribbon ends adds a refined, class-conscious finish. Designed to pair effortlessly with skirts or pants, this on-trend style features monochrome tweed—a material known for its classic elegance.

Product Number: FA44361 (https://www.dianashoes.com/shop/g/g130136100011/)

▼ Uniform & Coordination Set (LucyPop)

Bringing LucyPop's brand vision—"delivering beautiful, cute, and photogenic products for girls worldwide"—directly into VRChat. This sophisticated school fashion is based on a classic sailor design, enhanced with stylish accents such as striped fabric, double buttons, and a heart-shaped logo embroidery. The subdued color palette blends naturally into various virtual worlds, making it ideal for photo sessions or casual meetups with friends. Experience this high-quality, real-brand-inspired uniform coordination on your avatar.

Special Site: https://shop.lucypop.jp/?mode=f43

VRChat Collaboration Event Announced

To celebrate the release of the Diana × LucyPop collaborative 3D outfit "Popping ❤ Heart," a special in-game event will be held within VRChat. Further details will be announced via Diana's official metaverse X account "@dianashoescom"—stay tuned!

About LucyPop

LucyPop (RucyPoppu) is an apparel brand that reinterprets Japan's school uniform culture as modern fashion. While honoring the charm of classic schoolwear like sailor uniforms, LucyPop crafts designs with meticulous attention to detail and premium tailoring. Beyond serving uniform enthusiasts, the brand also provides costumes for top idol groups, television productions, films, music videos, and live events both in Japan and internationally.

☆ LucyPop Official Website: https://sp.lucypop.jp/ ☆ LucyPop Shop: https://shop.lucypop.jp/ ☆ Official X: https://x.com/info_lucypop

About the 3D Creator

Creator Name: Pochi by KT

A fashion brand designed specifically for VRChat. Focused on realistic material textures, the brand creates items that inspire users' creativity.

Shop: https://pochibykt.booth.pm/ Official Website: https://www.pochibykt.com/ Official X: https://x.com/PochibyKT

Diana Co., Ltd.

Corporate Philosophy: Beautiful, authentic, and sincere. We grow and contribute to society. Headquarters: Ark Hills Front Tower 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052 Business: Planning and sales of original brands centered on women's footwear and handbags; import and distribution of renowned international brands Brands: Diana, Diana Wellfit, Kumuu_Diana, Plus Diana, Diana Aelis, Artemis by Diana, Tarranton by Diana, Adina Muse, Dear Dear Diana WEBSHOP: https://www.dianashoes.co.jp

Diana Instagram: https://www.instagram.com/dianashoespress/

Diana X: https://x.com/dianashoespress?lang=ja

Diana X (Metaverse-focused): https://x.com/dianashoescom

Hibiki Co., Ltd.

CEO: Yutaka Kamiyama Brand: LucyPop (RucyPoppu) Official Website: https://sp.lucypop.jp Shop: https://shop.lucypop.jp/