DIANA Corporation Launches Second Collaboration with Virtual Talent Kizuna AI, Featuring +diana Sneakers and DIANA Bags
DIANA Corporation is launching its second limited-time in-store campaign featuring virtual talent Kizuna AI, from June 17 to 30, 2026. The campaign showcases Kizuna AI wearing +diana sneakers and DIANA bags, with exclusive merchandise offered to customers who spend over ¥10,000 (tax included).
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 19:00
- 🔍 Collected: June 16, 2026 at 02:01 (7h 1m after Published)
- 🤖 AI Analyzed: June 16, 2026 at 02:08 (6 min after Collected)
DIANA Corporation (Headquarters: Minato-ku, Tokyo; CEO: Ikko Takahashi), which has the mission of “contributing to the creation of beautiful feet culture,” is launching the second limited-time in-store promotional campaign featuring virtual talent Kizuna AI.
In celebration of Kizuna AI’s birthday on June 30, for 14 days starting June 17, 2026, exclusive visuals of Kizuna AI wearing popular sneakers from DIANA’s sneaker brand “+diana (Plus Diana)” and DIANA handbags will be displayed in stores and on social media.
Additionally, customers who spend ¥10,000 or more (tax included) during the campaign period will receive limited-edition novelty items featuring the exclusive visuals, while supplies last.
The campaign will be held at select stores, including PARCO locations—urban fashion complexes that blend fashion, art, and culture—and other limited outlets.
View details
Kizuna AI Profile
Kizuna AI (Artist / Virtual Talent)
Kizuna AI is the world’s first virtual YouTuber and virtual talent, who began her activities in December 2016 under the theme “I want to connect with you.”
With over 3 million subscribers on her YouTube channel “A.I.Channel” and more than 10 million total followers across major social media platforms, she has been a pioneer in bridging the virtual and real worlds through TV appearances, commercials, and full-scale music artist activities, driving the expansion of the VTuber market.
Currently, she focuses on music as a means to connect with people worldwide, transcending language and emotional barriers. In 2026, her 10th anniversary year, she will continue her journey, building on her achievements to embrace new challenges for the next era.
YouTube: https://www.youtube.com/@AIChannel
TikTok: https://www.tiktok.com/@kizunaai0630
X: https://x.com/aichan_nel
Official Website: https://kizunaai.com/
Music Streaming Platforms: https://lnk.to/kizunaai_top
■ Campaign Period
June 17 (Wed), 2026 – June 30 (Tue), 2026
■ Participating Stores
- DIANA Sapporo PARCO Store
- DIANA Ikebukuro PARCO Store
- DIANA Shinsaibashi PARCO Store
- DIANA Nagoya PARCO Store
- DIANA Hiroshima PARCO Store
- DIANA Esuparu Sendai Store
- DIANA Kanazawa Hyakubangai Rinto Store
- DIANA Takasaki Montre Store
- DIANA Lumine EST Shinjuku Store
- DIANA LALAPORT TOKYO-BAY Store
- DIANA Solaria Plaza Store
- Artemis by DIANA Tokyo Solamachi Store
■ Novelty Campaign
Customers who spend ¥10,000 or more (tax included) in a single transaction during the campaign period will receive one limited-edition clear file or sticker featuring exclusive visuals of Kizuna AI.
Additionally, customers who register as diamo members will also receive an original message-accompanied acrylic stand.
- Clear file
- Sticker
- Acrylic stand
※ Limited quantities available. Distribution ends when supplies run out.
※ Novelty distribution may end without prior notice.
※ One item per type per customer.
■ Digital Novelty Distribution
To commemorate the in-store campaign, a 3D model of the sneakers worn by Kizuna AI will be offered for free on a limited basis via the online shop “dianashoes.com” on BOOTH, a comprehensive marketplace for creators.
This 3D model can be used on the social VR platform VRChat.
- Distribution Period: June 17 (Wed), 2026, 12:00 – June 30 (Tue), 2026, 23:59
- Distribution Site: https://dianashoes.booth.pm/
■ Featured Items Worn by Kizuna AI
【Ribbon Knit SNEAKEARS】
- Product Number: MF45521
- Price: ¥18,700 (tax included)
- Heel Height: Approximately 5 cm
- Size Range: 21.5–26.0 cm
- Colors: Black, Ivory
A feminine sneaker that boldly features a large, eye-catching ribbon on a popular sock-style sneaker. The grosgrain ribbon paired with a sneaker sole creates a stylish, mature casual look that’s not overly sweet. Made with water-repellent knit fabric, it combines visual appeal with practicality for everyday wear.
The soft, elastic EVA foam sole is extremely lightweight, offering a comfortable and easy-to-wear experience even with a voluminous design.
【Happy mini boston bag】
- Product Number: KB6128
- Price: ¥17,050 (tax included)
- Dimensions: 190×270×130/90 (H×W×D/Handle) mm
- Colors: Black, Sepia, Ivory
A simple yet elegant mini Boston bag that brings happiness wherever you go—featuring a mini bag charm with a playful tongue-out smile that spreads joy to both the owner and onlookers. Comes with a detachable chain strap, allowing the charm to be worn separately.
The bag’s body features soft gathered fabric, making it easy to carry with any outfit. Despite its compact appearance, it can hold a 500ml PET bottle, combining style with practicality.
■ DIANA Corporation
- Corporate Philosophy: Beautiful, authentic, and sincere. We grow and contribute to society.
- Headquarters: Ark Hills Front Tower, 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052
- Business: Planning and sales of original brands centered on women’s footwear and handbags; import and sales of renowned international brands
- Brands: DIANA, DIANA Well-fit, Kumuu_DIANA, +diana, DIANA Aelis, Artemis by DIANA, Taranton by DIANA, Adina Muse, Dear Dear
- DIANA Webshop: https://www.dianashoes.co.jp
- DIANA Instagram: https://www.instagram.com/dianashoespress/
- DIANA X: https://x.com/dianashoespress?lang=ja
- DIANA X (Metaverse-focused): https://x.com/dianashoescom
In celebration of Kizuna AI’s birthday on June 30, for 14 days starting June 17, 2026, exclusive visuals of Kizuna AI wearing popular sneakers from DIANA’s sneaker brand “+diana (Plus Diana)” and DIANA handbags will be displayed in stores and on social media.
Additionally, customers who spend ¥10,000 or more (tax included) during the campaign period will receive limited-edition novelty items featuring the exclusive visuals, while supplies last.
The campaign will be held at select stores, including PARCO locations—urban fashion complexes that blend fashion, art, and culture—and other limited outlets.
View details
Kizuna AI Profile
Kizuna AI (Artist / Virtual Talent)
Kizuna AI is the world’s first virtual YouTuber and virtual talent, who began her activities in December 2016 under the theme “I want to connect with you.”
With over 3 million subscribers on her YouTube channel “A.I.Channel” and more than 10 million total followers across major social media platforms, she has been a pioneer in bridging the virtual and real worlds through TV appearances, commercials, and full-scale music artist activities, driving the expansion of the VTuber market.
Currently, she focuses on music as a means to connect with people worldwide, transcending language and emotional barriers. In 2026, her 10th anniversary year, she will continue her journey, building on her achievements to embrace new challenges for the next era.
YouTube: https://www.youtube.com/@AIChannel
TikTok: https://www.tiktok.com/@kizunaai0630
X: https://x.com/aichan_nel
Official Website: https://kizunaai.com/
Music Streaming Platforms: https://lnk.to/kizunaai_top
■ Campaign Period
June 17 (Wed), 2026 – June 30 (Tue), 2026
■ Participating Stores
- DIANA Sapporo PARCO Store
- DIANA Ikebukuro PARCO Store
- DIANA Shinsaibashi PARCO Store
- DIANA Nagoya PARCO Store
- DIANA Hiroshima PARCO Store
- DIANA Esuparu Sendai Store
- DIANA Kanazawa Hyakubangai Rinto Store
- DIANA Takasaki Montre Store
- DIANA Lumine EST Shinjuku Store
- DIANA LALAPORT TOKYO-BAY Store
- DIANA Solaria Plaza Store
- Artemis by DIANA Tokyo Solamachi Store
■ Novelty Campaign
Customers who spend ¥10,000 or more (tax included) in a single transaction during the campaign period will receive one limited-edition clear file or sticker featuring exclusive visuals of Kizuna AI.
Additionally, customers who register as diamo members will also receive an original message-accompanied acrylic stand.
- Clear file
- Sticker
- Acrylic stand
※ Limited quantities available. Distribution ends when supplies run out.
※ Novelty distribution may end without prior notice.
※ One item per type per customer.
■ Digital Novelty Distribution
To commemorate the in-store campaign, a 3D model of the sneakers worn by Kizuna AI will be offered for free on a limited basis via the online shop “dianashoes.com” on BOOTH, a comprehensive marketplace for creators.
This 3D model can be used on the social VR platform VRChat.
- Distribution Period: June 17 (Wed), 2026, 12:00 – June 30 (Tue), 2026, 23:59
- Distribution Site: https://dianashoes.booth.pm/
■ Featured Items Worn by Kizuna AI
【Ribbon Knit SNEAKEARS】
- Product Number: MF45521
- Price: ¥18,700 (tax included)
- Heel Height: Approximately 5 cm
- Size Range: 21.5–26.0 cm
- Colors: Black, Ivory
A feminine sneaker that boldly features a large, eye-catching ribbon on a popular sock-style sneaker. The grosgrain ribbon paired with a sneaker sole creates a stylish, mature casual look that’s not overly sweet. Made with water-repellent knit fabric, it combines visual appeal with practicality for everyday wear.
The soft, elastic EVA foam sole is extremely lightweight, offering a comfortable and easy-to-wear experience even with a voluminous design.
【Happy mini boston bag】
- Product Number: KB6128
- Price: ¥17,050 (tax included)
- Dimensions: 190×270×130/90 (H×W×D/Handle) mm
- Colors: Black, Sepia, Ivory
A simple yet elegant mini Boston bag that brings happiness wherever you go—featuring a mini bag charm with a playful tongue-out smile that spreads joy to both the owner and onlookers. Comes with a detachable chain strap, allowing the charm to be worn separately.
The bag’s body features soft gathered fabric, making it easy to carry with any outfit. Despite its compact appearance, it can hold a 500ml PET bottle, combining style with practicality.
■ DIANA Corporation
- Corporate Philosophy: Beautiful, authentic, and sincere. We grow and contribute to society.
- Headquarters: Ark Hills Front Tower, 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052
- Business: Planning and sales of original brands centered on women’s footwear and handbags; import and sales of renowned international brands
- Brands: DIANA, DIANA Well-fit, Kumuu_DIANA, +diana, DIANA Aelis, Artemis by DIANA, Taranton by DIANA, Adina Muse, Dear Dear
- DIANA Webshop: https://www.dianashoes.co.jp
- DIANA Instagram: https://www.instagram.com/dianashoespress/
- DIANA X: https://x.com/dianashoespress?lang=ja
- DIANA X (Metaverse-focused): https://x.com/dianashoescom
FAQ
When is the Kizuna AI collaboration event?
From June 17 to June 30, 2026. Novelty items are limited, so early visit is recommended.
Where can the 3D sneaker model be used?
It can be used on social VR platforms like VRChat. Free download available at dianashoes.com on BOOTH.
Is diamo membership free?
Yes, registration is free. Members receive an acrylic stand as a bonus during the campaign.
Which stores are participating?
12 DIANA stores nationwide, including locations in Sapporo, Ikebukuro, Shinsaibashi, Nagoya, and Hiroshima.
When do I receive the novelty item?
Immediately upon purchase of ¥10,000 or more (tax included) during the campaign period, while supplies last.