【DIANA】New Brand "DIANA Aeris" Debuts on Thursday, May 14! Introducing a New Sensation in Footwear Fusing Sneaker Comfort and Pump Beauty

Diana Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo), which operates the women's shoe and bag brand "Diana," will debut its new brand "DIANA Aeris," conceptualized as "Embodying social grace, housing functional beauty." Pre-sales will begin on Thursday, May 14, 2026, at select Diana stores, Plus Diana stores, and the official Diana WEBSHOP. General sales will commence nationwide (excluding some stores) on Monday, June 1, 2026.

BRAND CONCEPT 'Embodying social grace, housing functional beauty' While maintaining 'Diana's signature femininity,' we propose new value that aligns with the lifestyles of modern women. This new sensation in footwear carefully preserves the elegance and grace of pumps while integrating the comfort of sneakers.

PRODUCT DETAIL 'Fusion of Comfort and Beauty' 1. Commitment to Last Design Incorporating Diana's expertise, a sleek last design creates pumps that look beautiful even with low heels. 2. TPU Shank A specially structured TPU shank supports the arch and reduces fatigue during long walks. It enables straight-line weight transfer from heel to toe, preventing twisting and ensuring stable walking. 3. Foamed EVA Sole The sleek and lightweight foamed EVA sole gently absorbs impact during walking. 4. Outsole Rubber The outsole rubber provides high grip, allowing for firm ground contact and light walking. 5. Cup Insole The cup insole firmly holds the heel, providing a sneaker-like wearing experience. 6. Strap Design Designs with straps prevent shoes from slipping off during walking.

PRODUCT ①Square Toe Ballet Shoes Product Number: U43159 Sizes: 22.0-25.0cm Heel Height: Around 3cm Price: ¥26,400 (tax included) Colors: Ivory, Pink, Golden Brown, Black

②Feather Tulle Ballet Shoes / Dot Tulle Ballet Shoes Product Number: U43160 Sizes: 22.0-25.0cm Heel Height: Around 3cm Price: ¥26,400 (tax included) Colors: Shiny White, Pink Beige, Black, Black Dot Flocky

③Fishnet Ballet Shoes Product Number: U45161 Sizes: 22.0-25.0cm Heel Height: Around 5cm Price: ¥27,500 (tax included) Colors: White, Beige, Black

④Lemon Toe Ballet Shoes Product Number: G45119 Sizes: 22.0cm-25.0cm Heel Height: Around 5cm Price: ¥27,500 (tax included) Colors: Silver, Champagne Gold, Black

Sales Information Pre-sales: From Thursday, May 14, 2026 ・Diana Ginza Main Store ・Diana Tamagawa Takashimaya S・C Store ・Diana Lumine Shinjuku Store ・Diana S-PAL Sendai Store ・Diana Lumine Yokohama Store ・Diana Nagoya Takashimaya Gate Tower Mall Store ・Diana Unimall Store ・Diana Okayama Ichibangai Store ・Diana Hakata Hankyu Store ・Plus Diana Hanshin Umeda Main Store ・Diana Official WEBSHOP (dianashoes.com)

General Sales: From Monday, June 1, 2026 Nationwide Diana stores (excluding some stores), Plus Diana stores, TALANTON by Diana stores, Diana Official WEBSHOP (dianashoes.com) *Some stores may not carry the products. Please inquire at the store for details. View Details

Diana Co., Ltd. Corporate Philosophy: Beautifully, authentically, sincerely. We grow and contribute to society. Headquarters: Ark Hills Front Tower 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052 Business Activities: Sales and product planning of original brands centered on women's shoes and handbags, import and sales of famous overseas brand products. Brands Developed: Diana, Diana Wellfit, Kumuu_Diana, Plus Diana, Artemis by Diana, TALANTON by Diana, Adina Muse, Dear Dia URL: https://www.dianashoes.co.jp Keywords: