【DIANA】New Brand "DIANA Aeris" Debuts on Thursday, May 14! Introducing a New Sensation in Footwear Fusing Sneaker Comfort and Pump Beauty
Diana Co., Ltd. is launching its new brand "DIANA Aeris" on May 14, 2026, offering innovative footwear that combines the comfort of sneakers with the elegance of pumps. This brand, conceptualized as "Embodying social grace, housing functional beauty," will be available for pre-sale at select Diana stores, Plus Diana stores, and the official Diana WEBSHOP, with general sales starting nationwide on June 1, 2026.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 02:00
- 🔍 Collected: May 8, 2026 at 17:32
- 🤖 AI Analyzed: May 8, 2026 at 19:18 (1h 46m after Collected)
Diana Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo), which operates the women's shoe and bag brand "Diana," will debut its new brand "DIANA Aeris," conceptualized as "Embodying social grace, housing functional beauty." Pre-sales will begin on Thursday, May 14, 2026, at select Diana stores, Plus Diana stores, and the official Diana WEBSHOP. General sales will commence nationwide (excluding some stores) on Monday, June 1, 2026.
■BRAND CONCEPT
'Embodying social grace, housing functional beauty'
While maintaining 'Diana's signature femininity,' we propose new value that aligns with the lifestyles of modern women. This new sensation in footwear carefully preserves the elegance and grace of pumps while integrating the comfort of sneakers.
■PRODUCT DETAIL
'Fusion of Comfort and Beauty'
1. Commitment to Last Design
Incorporating Diana's expertise, a sleek last design creates pumps that look beautiful even with low heels.
2. TPU Shank
A specially structured TPU shank supports the arch and reduces fatigue during long walks. It enables straight-line weight transfer from heel to toe, preventing twisting and ensuring stable walking.
3. Foamed EVA Sole
The sleek and lightweight foamed EVA sole gently absorbs impact during walking.
4. Outsole Rubber
The outsole rubber provides high grip, allowing for firm ground contact and light walking.
5. Cup Insole
The cup insole firmly holds the heel, providing a sneaker-like wearing experience.
6. Strap Design
Designs with straps prevent shoes from slipping off during walking.
■PRODUCT
①Square Toe Ballet Shoes
Product Number: U43159
Sizes: 22.0-25.0cm
Heel Height: Around 3cm
Price: ¥26,400 (tax included)
Colors: Ivory, Pink, Golden Brown, Black
②Feather Tulle Ballet Shoes / Dot Tulle Ballet Shoes
Product Number: U43160
Sizes: 22.0-25.0cm
Heel Height: Around 3cm
Price: ¥26,400 (tax included)
Colors: Shiny White, Pink Beige, Black, Black Dot Flocky
③Fishnet Ballet Shoes
Product Number: U45161
Sizes: 22.0-25.0cm
Heel Height: Around 5cm
Price: ¥27,500 (tax included)
Colors: White, Beige, Black
④Lemon Toe Ballet Shoes
Product Number: G45119
Sizes: 22.0cm-25.0cm
Heel Height: Around 5cm
Price: ¥27,500 (tax included)
Colors: Silver, Champagne Gold, Black
■Sales Information
Pre-sales: From Thursday, May 14, 2026
・Diana Ginza Main Store
・Diana Tamagawa Takashimaya S・C Store
・Diana Lumine Shinjuku Store
・Diana S-PAL Sendai Store
・Diana Lumine Yokohama Store
・Diana Nagoya Takashimaya Gate Tower Mall Store
・Diana Unimall Store
・Diana Okayama Ichibangai Store
・Diana Hakata Hankyu Store
・Plus Diana Hanshin Umeda Main Store
・Diana Official WEBSHOP (dianashoes.com)
General Sales: From Monday, June 1, 2026
Nationwide Diana stores (excluding some stores), Plus Diana stores, TALANTON by Diana stores, Diana Official WEBSHOP (dianashoes.com)
*Some stores may not carry the products. Please inquire at the store for details.
View Details
■Diana Co., Ltd.
Corporate Philosophy: Beautifully, authentically, sincerely. We grow and contribute to society.
Headquarters: Ark Hills Front Tower 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052
Business Activities: Sales and product planning of original brands centered on women's shoes and handbags, import and sales of famous overseas brand products.
Brands Developed: Diana, Diana Wellfit, Kumuu_Diana, Plus Diana, Artemis by Diana, TALANTON by Diana, Adina Muse, Dear Dia
URL: https://www.dianashoes.co.jp
Keywords:
■BRAND CONCEPT
'Embodying social grace, housing functional beauty'
While maintaining 'Diana's signature femininity,' we propose new value that aligns with the lifestyles of modern women. This new sensation in footwear carefully preserves the elegance and grace of pumps while integrating the comfort of sneakers.
■PRODUCT DETAIL
'Fusion of Comfort and Beauty'
1. Commitment to Last Design
Incorporating Diana's expertise, a sleek last design creates pumps that look beautiful even with low heels.
2. TPU Shank
A specially structured TPU shank supports the arch and reduces fatigue during long walks. It enables straight-line weight transfer from heel to toe, preventing twisting and ensuring stable walking.
3. Foamed EVA Sole
The sleek and lightweight foamed EVA sole gently absorbs impact during walking.
4. Outsole Rubber
The outsole rubber provides high grip, allowing for firm ground contact and light walking.
5. Cup Insole
The cup insole firmly holds the heel, providing a sneaker-like wearing experience.
6. Strap Design
Designs with straps prevent shoes from slipping off during walking.
■PRODUCT
①Square Toe Ballet Shoes
Product Number: U43159
Sizes: 22.0-25.0cm
Heel Height: Around 3cm
Price: ¥26,400 (tax included)
Colors: Ivory, Pink, Golden Brown, Black
②Feather Tulle Ballet Shoes / Dot Tulle Ballet Shoes
Product Number: U43160
Sizes: 22.0-25.0cm
Heel Height: Around 3cm
Price: ¥26,400 (tax included)
Colors: Shiny White, Pink Beige, Black, Black Dot Flocky
③Fishnet Ballet Shoes
Product Number: U45161
Sizes: 22.0-25.0cm
Heel Height: Around 5cm
Price: ¥27,500 (tax included)
Colors: White, Beige, Black
④Lemon Toe Ballet Shoes
Product Number: G45119
Sizes: 22.0cm-25.0cm
Heel Height: Around 5cm
Price: ¥27,500 (tax included)
Colors: Silver, Champagne Gold, Black
■Sales Information
Pre-sales: From Thursday, May 14, 2026
・Diana Ginza Main Store
・Diana Tamagawa Takashimaya S・C Store
・Diana Lumine Shinjuku Store
・Diana S-PAL Sendai Store
・Diana Lumine Yokohama Store
・Diana Nagoya Takashimaya Gate Tower Mall Store
・Diana Unimall Store
・Diana Okayama Ichibangai Store
・Diana Hakata Hankyu Store
・Plus Diana Hanshin Umeda Main Store
・Diana Official WEBSHOP (dianashoes.com)
General Sales: From Monday, June 1, 2026
Nationwide Diana stores (excluding some stores), Plus Diana stores, TALANTON by Diana stores, Diana Official WEBSHOP (dianashoes.com)
*Some stores may not carry the products. Please inquire at the store for details.
View Details
■Diana Co., Ltd.
Corporate Philosophy: Beautifully, authentically, sincerely. We grow and contribute to society.
Headquarters: Ark Hills Front Tower 17F, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052
Business Activities: Sales and product planning of original brands centered on women's shoes and handbags, import and sales of famous overseas brand products.
Brands Developed: Diana, Diana Wellfit, Kumuu_Diana, Plus Diana, Artemis by Diana, TALANTON by Diana, Adina Muse, Dear Dia
URL: https://www.dianashoes.co.jp
Keywords: