"Intelligence" Isn't Innate Talent? "Jito Switch" Released, a Method to Become Someone Who "Understands 10 Things from Hearing 1"

The difference between people with "good jito" and those with "bad jito" is simply whether they know the location and how to press the switch to activate their jito! The book "Jito Switch" (authored by Katsuhisa Kinoshita), which introduces a method for anyone to become good at jito, will be released by Diamond, Inc. on July 1st.

Katsuhisa Kinoshita: Author, "Jito Switch" (Diamond, Inc.)

By simply pressing the three jito switches, anyone's "jito power" will awaken!

In business, school, and social life, there are people who are said to have "good jito" because they understand 10 things from hearing 1, while others are called "bad at jito" due to being slightly off the mark. What is the difference between them?

While "intelligence" is often understood as innate talent or sense, this book defines jito not as an inherent "ability" but as a "state." It explains how anyone can approach being a "person with good jito" by switching their thinking to a "state of good jito" in stages, like flipping a switch.

The author is Katsuhisa Kinoshita, Representative Director and President of Kita no Tatsujin Corporation. He has achieved listing on the Prime Market of the Tokyo Stock Exchange through his unique management methods of web marketing and management accounting, and has garnered attention as an entrepreneur who has built a company with a market capitalization of 100 billion yen.

Those who struggle with "bad jito" may not have low inherent ability, but simply may not know where the switch is or how to press it to activate their jito. By pressing the "three switches" introduced in this book, you will be able to generate answers optimized for the situation. The first switch, the "Mogejyo Rule," introduces a basic thinking method for deriving optimal solutions from purpose, current situation, and conditions. The second switch, the "Purpose Backtracking Rule," explains a way of thinking to make judgments from the same perspective as superiors or executives. Finally, the third switch, the "Backward Thinking Rule," covers a way of thinking that produces results beyond common sense.

Jito can be trained simply by understanding your thought patterns. This book is useful for business people who want to improve their problem-solving and decision-making skills, as well as those who want to understand things more deeply or come up with their own answers. Furthermore, it is a book that presents practical thinking methods for those who want to help others develop their jito, such as "people struggling with training subordinates or juniors" and "people who want to develop the thinking skills of children and students."

Table of Contents

Introduction: What is the true nature of "intelligence"?

Switch 0: What is Jito?

Switch 1: The Mogejyo Rule

Switch 2: The Purpose Backtracking Rule

Switch 3: The Backward Thinking Rule

Conclusion: I, too, was once in "Chito Mode"

Author Profile: Katsuhisa Kinoshita (Kinoshita Katsuhisa)

Representative Director and President of Kita no Tatsujin Corporation (Prime Market listed on TSE). Born in Kobe. Experienced startup entrepreneurship during university and worked at Recruit Co., Ltd. after graduation. Founded e-commerce company Kita no Tatsujin Corporation in 2002. Achieved listing on the Prime Market of the Tokyo Stock Exchange through unique web marketing and management accounting methods, building a company with a market capitalization of 100 billion yen in his lifetime. Awarded Forbes Asia's "Best 200 Under a Billion" four times. Ranked 1st in Toyo Keizai Online's "Management Ranking Appreciated by the Market 2019." Received the Medal with Purple Ribbon from the Japanese government eight times.

His other best-selling books include "The Law of Minimizing Sales, Maximizing Profit," "The Law of Minimizing Time, Maximizing Results," "Team X," "The Way of Thinking of "People Who Don't Worry"" (all published by Diamond, Inc.), "Fundamentals x Technical Marketing" (Jitsugyo no Nihon Sha), and "The Art of Selling Without Fighting" (Gentosha).

"Jito Switch"

Author: Katsuhisa Kinoshita

Price: 1,870 yen (tax included)

Release Date: July 1, 2026

Publisher: Diamond, Inc.

Format: 46 size, paperback, 322 pages

https://www.amazon.co.jp/dp/447812325X

*Images and photos in this release may only be used for reporting related to this book.