【Warning for Diligent Workers!?】AI Era Survival Strategy Book 'People Who End with AI, People Who Transform with AI' to be Released on June 3rd

Now that AI utilization has become commonplace, sticking to conventional business wisdom and virtues may cause you to unknowingly miss opportunities to achieve results. A book to review past 'correct answers' and update your thinking for the AI era, 'People Who End with AI, People Who Transform with AI', will be released by Diamond, Inc. on June 3rd.

Authored by Kenta Nakahira, published by Diamond, Inc.

'Thinking only with your own head' is no longer sufficient.

What is the mindset of people who can produce results in the AI era?

In recent times, the use of AI in business settings is rapidly advancing. While some people are using it to improve efficiency, generate ideas, and enhance work quality, many others are not fully leveraging its true value, saying things like 'I tried it, but it was just okay' or 'It's faster to think for myself.' Especially those who have been diligent workers may find themselves unable to bridge the gap with AI due to preconceptions like 'Work is something you think through with your own head' or 'Relying on AI is cutting corners.' Whether you can make AI an ally or not – the difference lies not in knowledge or skills, but in the 'mindset' of the person interacting with AI.

This book systematically introduces the thinking patterns of 'people who transform' – those who achieve dramatic growth in the AI era – and 'people who end' – those who narrow their possibilities. It guides readers from 'self-brain thinking,' which emphasizes thinking only with one's own head, to 'other-brain thinking,' which expands ideas by leveraging AI and others. From 'batting average thinking,' which avoids failure and aims for results with few attempts, to 'at-bat count thinking,' which approaches the correct answer through overwhelming trial and error. The book explains how to overturn past 'correct answers' and update your thinking to survive the AI era through 20 mindset shifts.

The author is Kenta Nakahira, President and CEO of Garapagos Co., Ltd., which operates 'AIR Design,' an AI-powered advertising creative production and management service. He has witnessed the moment of AI adoption at over 1,000 companies and has seen firsthand the difference between those who make great strides and those who fail to master it. Based on this knowledge, he introduces actionable guidelines that can be put into practice from tomorrow, tailored to real business scenarios. This is not a technical manual for mastering AI, but a practical book to rewrite your 'thinking OS.'

■ Table of Contents

Introduction

Chapter I: Don't Trust Yourself Too Much

1. 'Self-brain Thinking' vs. 'Other-brain Thinking'
2. 'Self-affirmation Thinking' vs. 'Self-denial Thinking'
3. 'Intuition Thinking' vs. 'Discomfort Thinking'
4. 'Satisfaction Thinking' vs. 'Dissatisfaction Thinking'
5. 'Answer Thinking' vs. 'Question Thinking'

Chapter II: Act Immediately

6. 'Batting Average Thinking' vs. 'At-bat Count Thinking'
7. 'Success Thinking' vs. 'Failure Thinking'
8. 'Search Thinking' vs. 'Verification Thinking'
9. 'Map Thinking' vs. 'Compass Thinking'
10. 'Reality Thinking' vs. 'Ideal Thinking'

Chapter III: Involve Those Around You

11. 'Experience Thinking' vs. 'Objective Thinking'
12. 'Competition Thinking' vs. 'Co-creation Thinking'
13. 'Expected Thinking' vs. 'Unexpected Thinking'
14. 'Correct Answer Thinking' vs. 'Alternative Answer Thinking'
15. 'Control Thinking' vs. 'Support Thinking'

Chapter IV: Keep Switching

16. 'Consumption Thinking' vs. 'Production Thinking'
17. 'Loop Thinking' vs. 'Spiral Thinking'
18. 'Player Thinking' vs. 'Conductor Thinking'
19. 'Save Thinking' vs. 'Reset Thinking'
20. 'Perfection Thinking' vs. 'Cutting Corners Thinking'

Conclusion

■ Author Profile: Kenta Nakahira

President and CEO of Garapagos Co., Ltd. After graduating from Waseda University's School of Science and Engineering, he worked at a process improvement consulting firm before founding the company in 2009. While developing over 100 smartphone apps, he faced challenges in the design industry and began early research and development of AI technology. In 2019, he launched 'AIR Design,' an AI-powered creative production and improvement service. The service has been adopted by over 1,000 companies and 3,000 individuals, fundamentally transforming business workflows and individual thinking and working styles. He has won numerous entrepreneurship and startup awards, including the 'ICC Summit KYOTO 2022 Catapult X' grand prize. He has been widely featured on television and web media and has given lectures to over 10,000 people. The company has raised approximately 2.4 billion yen in cumulative funding and is leading the social implementation of AI technology.

https://glpgs.com/

■ 'People Who End with AI, People Who Transform with AI'

Author: Kenta Nakahira

Price: 1,980 yen (tax included)

Release Date: June 3, 2026

Publisher: Diamond, Inc.

Format: 46-size, softcover, 256 pages

https://www.amazon.co.jp/dp/4478123691