New Release: Sales Know-how Extracted from 30,000 Meetings to Win Over Clients in the First 3 Minutes!
Diamond, Inc. has released a new book by Takuma Otsubo, 'Why Do You Sell in 3 Minutes? How to Use Time More Effectively Than Sales Talk,' on May 20, 2026. The book provides reproducible techniques to build trust and increase closing rates during the critical first three minutes of a sales meeting.
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- 📰 Published: May 20, 2026 at 16:00
- 🔍 Collected: May 20, 2026 at 07:31
- 🤖 AI Analyzed: May 20, 2026 at 07:39 (7 min after Collected)
Diamond, Inc. (Shibuya, Tokyo) launched a new book for sales professionals titled 'Why Do You Sell in 3 Minutes? How to Use Time More Effectively Than Sales Talk' on May 20, 2026.
From the moment you say 'Nice to meet you,' you have only three minutes. It might sound surprising, but the success or failure of a sales meeting is often decided within this brief window. No matter how superior the product or how detailed the presentation materials, failing to capture the client's heart in the opening minutes drastically reduces the closing rate. Conversely, mastering these three minutes ensures that the subsequent negotiation proceeds smoothly, often leading to clients requesting the deal themselves.
This book systematizes the '3-minute method' derived from author Takuma Otsubo's experience in over 30,000 negotiations. Otsubo, who was once extremely shy, established this method based on his experience at McDonald's. The techniques are highly reproducible for anyone. At Japan Design, Inc., where Otsubo serves as CEO, this method has helped employees reach annual sales of 100 million yen within just two years of joining the company, significantly boosting overall organizational closing rates.
[Contents]
Introduction: 90% of a Meeting is Decided in the First 3 Minutes
Chapter 1: Making Them Think 'Trustworthy' in 3 Seconds
Chapter 2: Opening Techniques for 2 Minutes 57 Seconds to Trigger a 'Want to Buy' Feeling
Chapter 3: Securing the Deal in the Remaining 27 Minutes
Chapter 4: The Mindset of Consistently High Performers
[Author Profile]
Takuma Otsubo: CEO of Japan Design, Inc. After leaving Musashino Art University, he achieved top sales records in various fields. He founded Japan Design in 2013 and has achieved significant results in design school management and human resource development.
From the moment you say 'Nice to meet you,' you have only three minutes. It might sound surprising, but the success or failure of a sales meeting is often decided within this brief window. No matter how superior the product or how detailed the presentation materials, failing to capture the client's heart in the opening minutes drastically reduces the closing rate. Conversely, mastering these three minutes ensures that the subsequent negotiation proceeds smoothly, often leading to clients requesting the deal themselves.
This book systematizes the '3-minute method' derived from author Takuma Otsubo's experience in over 30,000 negotiations. Otsubo, who was once extremely shy, established this method based on his experience at McDonald's. The techniques are highly reproducible for anyone. At Japan Design, Inc., where Otsubo serves as CEO, this method has helped employees reach annual sales of 100 million yen within just two years of joining the company, significantly boosting overall organizational closing rates.
[Contents]
Introduction: 90% of a Meeting is Decided in the First 3 Minutes
Chapter 1: Making Them Think 'Trustworthy' in 3 Seconds
Chapter 2: Opening Techniques for 2 Minutes 57 Seconds to Trigger a 'Want to Buy' Feeling
Chapter 3: Securing the Deal in the Remaining 27 Minutes
Chapter 4: The Mindset of Consistently High Performers
[Author Profile]
Takuma Otsubo: CEO of Japan Design, Inc. After leaving Musashino Art University, he achieved top sales records in various fields. He founded Japan Design in 2013 and has achieved significant results in design school management and human resource development.
FAQ
Who is the author of 'Why Do You Sell in 3 Minutes?'
The author is Takuma Otsubo, CEO of Japan Design, Inc., an expert with experience in over 30,000 sales negotiations.
Who is the target audience for this book?
It is designed for sales professionals looking to improve performance, business people who struggle with shyness, and executives aiming to boost organizational closing rates.
What is the key methodology described in the book?
The '3-minute method,' which focuses on mastering the first 3 minutes of a sales meeting to dramatically increase the likelihood of closing a deal.