Japan's Top Creative Director Reveals His 'Secret' Time Management to Produce the Best Results Even with 8 Hours of Sleep a Day. Book 'No Longer Chased by Time: Reverse-Calculation Time Management' Released Today
Diamond Inc. has released 'No Longer Chased by Time: Reverse-Calculation Time Management' by Manabu Mizuno, the creative director behind Kumamon. The book reveals methods to maximize performance in limited time by planning backward from goals.
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'No Longer Chased by Time: Reverse-Calculation Time Management' (Author: Manabu Mizuno), a book revealing how to produce maximum performance in limited time, practiced by Manabu Mizuno—the creative director who has produced numerous brands including Kumamon and Nakagawa Masashichi Shoten—is released today, April 22.
Author: Manabu Mizuno, 'No Longer Chased by Time: Reverse-Calculation Time Management' (Diamond Inc.)
■ What is the 'Reverse-Calculation' time management habit practiced by Japan's leading top creator to produce overwhelming results?
It has been a while since the review of work styles became a social theme, and modern business professionals are required to have 'efficient work styles' more than ever. However, many people struggle when they resolve to use their time well, only to be swayed by immediate tasks and sudden requests, unable to make things go as planned. For those who worry about 'always being chased by time', this book 'No Longer Chased by Time: Reverse-Calculation Time Management' is a powerful 'weapon' to control time.
The author, Manabu Mizuno, is a creative director who has worked on numerous famous brands such as Kumamoto Prefecture's 'Kumamon', Kubarahonke Kayanoya, Sotetsu Group, and Panasonic. He has won the Gold award at 'Cannes Lions', one of the world's top three advertising awards, and ranked No. 1 in Japan in the 'Executive Creative Director' category in the Global Creative Ranking announced in 2024. He continues to be active at the forefront as a creator representing Japan. He always proceeds with multiple large projects in parallel, and people often ask him, 'You must be very busy, right?' However, his actual lifestyle is surprisingly relaxed. He secures 8 hours of sleep every day, takes 1 to 1.5 hours for lunch, and sometimes spends weekends relaxing at home in his pajamas.
What Mr. Mizuno reveals in this book is the 'method of controlling time by working backwards from the future goal' = Reverse-Calculation Time Management. No matter how efficient you work and reduce time, if the direction of the goal is different, you will end up running around and creating a huge loss of time. That is why Mr. Mizuno says the secret to leading to the best output without creating waste is to think about how to use time by calculating backwards from the goal to be aimed at, and furthermore, from the ideal self.
This book explains 'how to use time to produce results in the shortest time' that can be applied by anyone, rather than relying on talent or sense. For example, 'Never say "I will take it back and bring it next time"' and 'Speed up work with keywords'. This is a must-read for all business professionals who want to put an end to days chased by time.
■ Contents of this book (Excerpt)
Introduction
I am asked, 'You must be very busy, right?'...
The corporate days when I spent hours adjusting schedules
Chapter 1: Life and Time - There is definitely a time management method that suits you
Try thinking backwards from your ideal self
Time can be created with small 'negotiations'
Chapter 2: Work and Time - The deadline is the completion
Never do 'I'll take it back and bring it next time'
Speed up work with keywords
Chapter 3: Input and Time - Spend time precisely on the source of ideas
The reason why ideas come out one after another in meetings
When you enter a restaurant, try thinking about the flow lines in your own way
Chapter 4: Projects and Time - Share long-term goals
Meetings are just right when you can laugh
Do not deny. Use the 'Black Ship Theory' well
Chapter 5: Team Management and Time - How to handle a large amount of work in a short time
What can be put into words becomes a weapon
The reason why I purposely do the inefficient 'serving tea'
Chapter 6: Life and Time - Have room, don't rush, don't panic
Don't spend time coordinating clothes
How you use your time becomes how you live
Conclusion
■ Author Profile: Manabu Mizuno
Representative of good design company. Creative Director, Creative Consultant.
Born in 1972. Established good design company in 1998. Centered on long-term brand strategy, he handles total direction across domains from concept design to planning and development, graphics, products, space, and advertising. Major works include Sotetsu Group, Kumamoto Prefecture's 'Kumamon', Panasonic, Mitsui Fudosan, HOTEL THE MITSUI, JR East's 'JRE POINT', Nakagawa Masashichi Shoten, Oisix, Kubarahonke 'Kayanoya', Rock Field, Kuroki Honten, and more. He is in charge of creative direction for the brand 'THE', which he plans and operates. Won the Gold award at 'Cannes Lions', one of the world's top three advertising awards.
Author: Manabu Mizuno, 'No Longer Chased by Time: Reverse-Calculation Time Management' (Diamond Inc.)
■ What is the 'Reverse-Calculation' time management habit practiced by Japan's leading top creator to produce overwhelming results?
It has been a while since the review of work styles became a social theme, and modern business professionals are required to have 'efficient work styles' more than ever. However, many people struggle when they resolve to use their time well, only to be swayed by immediate tasks and sudden requests, unable to make things go as planned. For those who worry about 'always being chased by time', this book 'No Longer Chased by Time: Reverse-Calculation Time Management' is a powerful 'weapon' to control time.
The author, Manabu Mizuno, is a creative director who has worked on numerous famous brands such as Kumamoto Prefecture's 'Kumamon', Kubarahonke Kayanoya, Sotetsu Group, and Panasonic. He has won the Gold award at 'Cannes Lions', one of the world's top three advertising awards, and ranked No. 1 in Japan in the 'Executive Creative Director' category in the Global Creative Ranking announced in 2024. He continues to be active at the forefront as a creator representing Japan. He always proceeds with multiple large projects in parallel, and people often ask him, 'You must be very busy, right?' However, his actual lifestyle is surprisingly relaxed. He secures 8 hours of sleep every day, takes 1 to 1.5 hours for lunch, and sometimes spends weekends relaxing at home in his pajamas.
What Mr. Mizuno reveals in this book is the 'method of controlling time by working backwards from the future goal' = Reverse-Calculation Time Management. No matter how efficient you work and reduce time, if the direction of the goal is different, you will end up running around and creating a huge loss of time. That is why Mr. Mizuno says the secret to leading to the best output without creating waste is to think about how to use time by calculating backwards from the goal to be aimed at, and furthermore, from the ideal self.
This book explains 'how to use time to produce results in the shortest time' that can be applied by anyone, rather than relying on talent or sense. For example, 'Never say "I will take it back and bring it next time"' and 'Speed up work with keywords'. This is a must-read for all business professionals who want to put an end to days chased by time.
■ Contents of this book (Excerpt)
Introduction
I am asked, 'You must be very busy, right?'...
The corporate days when I spent hours adjusting schedules
Chapter 1: Life and Time - There is definitely a time management method that suits you
Try thinking backwards from your ideal self
Time can be created with small 'negotiations'
Chapter 2: Work and Time - The deadline is the completion
Never do 'I'll take it back and bring it next time'
Speed up work with keywords
Chapter 3: Input and Time - Spend time precisely on the source of ideas
The reason why ideas come out one after another in meetings
When you enter a restaurant, try thinking about the flow lines in your own way
Chapter 4: Projects and Time - Share long-term goals
Meetings are just right when you can laugh
Do not deny. Use the 'Black Ship Theory' well
Chapter 5: Team Management and Time - How to handle a large amount of work in a short time
What can be put into words becomes a weapon
The reason why I purposely do the inefficient 'serving tea'
Chapter 6: Life and Time - Have room, don't rush, don't panic
Don't spend time coordinating clothes
How you use your time becomes how you live
Conclusion
■ Author Profile: Manabu Mizuno
Representative of good design company. Creative Director, Creative Consultant.
Born in 1972. Established good design company in 1998. Centered on long-term brand strategy, he handles total direction across domains from concept design to planning and development, graphics, products, space, and advertising. Major works include Sotetsu Group, Kumamoto Prefecture's 'Kumamon', Panasonic, Mitsui Fudosan, HOTEL THE MITSUI, JR East's 'JRE POINT', Nakagawa Masashichi Shoten, Oisix, Kubarahonke 'Kayanoya', Rock Field, Kuroki Honten, and more. He is in charge of creative direction for the brand 'THE', which he plans and operates. Won the Gold award at 'Cannes Lions', one of the world's top three advertising awards.