"Kuruma ni Poppy" x Kindai University: Launch of Co-Developed Car Deodorizing Air Freshener "To The Night Series"

Dia Chemical Co., Ltd. (Representative Director: Takefumi Watanabe) launched the "To The Night Series" car air freshener in March 2026, co-developed with the Faculty of Business Administration, Department of Business Administration at Kindai University (Masaaki Fuse Seminar, Shinji Semba Seminar).

This product was developed as the second phase of the industry-academia collaboration project with the university. It is a series of deodorizing air fresheners designed with the concept of "night drive" incorporating the perspective of Generation Z, producing a calm and comfortable scent.

This project was realized through an introduction by Senshu Ikeda Bank.

Focusing on "Night"

In modern lifestyles, cars are not just a means of transportation, but also play a role as a "personal space" or a "place to switch one's mind."

Night driving, in particular, is a special time to get away from the hustle and bustle of the day and experience tranquility and the extraordinary.

With the spread of SNS and video distribution services, "night view driving," "night pools," and "night cruises" are attracting attention as popular leisure scenes, and there is a growing need for products that align with the atmosphere and mood of the night. We believe that scents inspired by the night can provide new value as an element to enhance relaxing time after work or special moments with loved ones.

To The Night Series

Product Features

- Second phase of co-development between Kuruma ni Poppy and Kindai University - Deodorizing air freshener conceptualized around "night drive" thought up by Generation Z - Available in 2 types of your choice (placement gel type, air conditioner clip type)

Actual seminar scenes

Scents inspired by "Night Drive"

Savon Noir

A lovely and elegant fruity savon scent that colors the tranquility of the night

Moonlight Mist

A fruity floral scent with a transparency as if illuminated by a moonlit night

Nocturne Musk

A floral musk scent that adds calmness and glamour to a night drive

Product Information

To The Night Gel Product Name: To The Night Gel Scent: Savon Noir / Moonlight Mist / Nocturne Musk Price: Open (Reference price / around ¥680) Release Date: Mid-March 2026 Route: Car supply stores, official online stores, etc. Net Weight: Placement gel type / 126g

To The Night Air Product Name: To The Night Air Scent: Savon Noir / Moonlight Mist / Nocturne Musk Price: Open (Reference price / around ¥780) Release Date: Mid-March 2026 Route: Car supply stores, official online stores, etc. Net Weight: Air conditioner clip type / 1.5g x 2

[About Dia Chemical Co., Ltd.]

Dia Chemical Co., Ltd. is a long-established manufacturer founded in 1962, dealing in products centered on car air fresheners. Starting with the long-selling product "Grace Mate Poppy," popular with the catchphrase "Kuruma ni Poppy," we offer a variety of products. Leveraging the technology we have cultivated over many years, we deliver products that make the interior of a car a more comfortable and pleasant space.

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