Free Release of Practical AI x Marketing Knowledge You Can Use Tomorrow! Official Launch of Owned Media 'AI Trends'

Digital Trends Co., Ltd. has released "AI Trends" (URL: https://aitrends.jp/), a specialized media outlet that disseminates practical information on marketing utilizing AI.

With the rapid spread of generative AI, major transformations are arriving on the frontlines of general marketing, including SEO measures, content production, web advertising, and SNS management.

This media gathers the expertise of Digital Trends Co., Ltd., which has multiple divisions in the web marketing field such as SEO, ad management, LLMO measures, and web analytics. Experts in each field will deliver AI utilization techniques that can be immediately put into practice on the ground.

Background of Launching the Owned Media "AI Trends" As generative AIs like ChatGPT, Gemini, and Claude spread rapidly, marketers increasingly face the dilemma of "how to actually utilize AI in daily operations."

While there is plenty of technical information, there has been a lack of AI utilization information specifically tailored to marketing domains such as SEO, article production, ad creatives, and analysis.

"AI Trends" was born to solve this issue. We verify AI tools from a marketer's perspective and publish know-how that can be immediately tested in the field.

Specific Examples of Content Published on "AI Trends" Currently, "AI Trends" focuses on publishing information around four main categories: Analysis, Article Production, Creative Production, and Business Efficiency.

In the future, we plan to expand our categories to the forefront of AI utilization in marketing, such as LLMO measures and ad management, evolving into an information platform where AI can be linked to results in all kinds of tasks.

Below is an example.

Analysis By combining AI with analysis tools like GA4 and Looker Studio, report creation that previously took hours can be significantly shortened.

We also explain specific methods to support data-driven marketing decision-making, such as access analysis, visualizing user behavior, and competitor comparisons.

We introduce concrete methods that cover not just "reading data" using AI, but turning it into the "next actionable step."

Article Production In addition to our in-house developed tool "Digi-Write," we cover the planning, structuring, and writing of articles utilizing ChatGPT, NotebookLM, and others.