Review Engine 'NaviPlus Review' Launches Standard Integration with Cloud Commerce Platform 'EBISUMART'
DG Business Technology's 'NaviPlus Review' has integrated natively with Interfactory's 'EBISUMART', enabling e-commerce sites to implement robust review systems with minimal custom development, boosting UGC and AI-driven marketing.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:10 (127h 38m after Collected)
DG Business Technology, Inc. (a Digital Garage Group company / Headquarters: Shibuya-ku, Tokyo, Representative Director & President: Kazunori Shimizu, hereinafter: DGBT), which provides comprehensive digital business support, announces that its review management service for EC sites, "NaviPlus Review", has started standard integration with the cloud commerce platform "EBISUMART" provided by Interfactory, Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director & CEO: Noboru Kaburagi). Through this integration, businesses building and operating EC sites on EBISUMART will be able to implement "NaviPlus Review" based on standard integration specifications. By minimizing custom development, businesses can smoothly begin collecting, managing, and utilizing reviews, thereby significantly lowering the hurdle of leveraging customer feedback.
Furthermore, this integration is the third phase following the already integrated recommendation service "NaviPlus Recommend" and the on-site search service "NaviPlus Search".
■ Key Points of this Integration
1. Launch a review infrastructure at low cost and in a short period
Standardized connection specifications and UI templates minimize the custom development required to introduce reviews. This curbs development costs and man-hours, making it possible to efficiently set up a review foundation.
2. Standardly equipped with features to "collect and utilize" reviews
Provides a mechanism to continuously collect reviews and utilize them for site improvement and sales growth while keeping operational workloads low.
For companies adopting NaviPlus Review, there are cases where the number of review posts increased by about 3 to 5 times compared to before adoption. By providing everything from posting promotion to management, analysis, and policy reflection as standard features, reviews can be accumulated and utilized as assets that lead to tangible results.
Promoting Review Posts
Through automated post-purchase review request emails and AI-powered posting support features, it realizes an increase in the number of review posts and the enhancement of their content.
With appropriate delivery timing matched to the date of purchase or product arrival, and a design path that allows posting directly from the email, request email open rates have risen to over 90% in some cases, leading to increased review submissions.
Review Management
Equipped with approval rule settings and AI-powered reply support features, it reduces operational workloads while improving response quality.
Data Utilization & Customer Cultivation
By linking structured data to Google Search, it can be utilized for SEO strengthening and AI search optimization (AIO/GEO). In addition, through various email campaigns triggered by review posts, it is possible to promote customer satisfaction and loyalty, as well as lead to product improvements through AI-driven review analysis.
3. Strengthen on-site customer service through linkage with Search and Recommendations
When using "NaviPlus Search" and "NaviPlus Recommend" concurrently on EBISUMART, the evaluation scores and review count data accumulated in "NaviPlus Review" can be linked to search results and recommendation displays.
By leveraging the NaviPlus series across the board, review information functions throughout the entire customer service flow on the site, creating synergistic effects such as encouraging site circulation and improving CVR.
■ Background
In e-commerce, reviews are an important source of information when consumers select and decide to purchase products. Among UGC (User Generated Content), they are particularly trusted, and it is said that over 90% of consumers check reviews before making a purchase. Furthermore, as the use of generative AI expands, reviews based on real experiences are increasing in importance as primary information referenced by AI.
On the other hand, in in-house e-commerce, there are many cases where sufficient resources cannot be allocated to review collection and operation, failing to fully utilize them as information assets. Through this integration, companies using EBISUMART can implement review functions in a more accessible format, making it possible to build a foundation to continuously accumulate and utilize customer voices.
■ Future Developments
Through this integration, DGBT will support companies using EBISUMART in sophisticating their utilization of reviews. Moving forward, the company will continue to promote stronger integration with peripheral solutions, including the NaviPlus series, and by expanding a comprehensive on-site customer service platform, will contribute to improving the customer experience and business growth for commerce operators.
Under the Digital Garage group strategy "DG FinTech Shift", DGBT will...
Furthermore, this integration is the third phase following the already integrated recommendation service "NaviPlus Recommend" and the on-site search service "NaviPlus Search".
■ Key Points of this Integration
1. Launch a review infrastructure at low cost and in a short period
Standardized connection specifications and UI templates minimize the custom development required to introduce reviews. This curbs development costs and man-hours, making it possible to efficiently set up a review foundation.
2. Standardly equipped with features to "collect and utilize" reviews
Provides a mechanism to continuously collect reviews and utilize them for site improvement and sales growth while keeping operational workloads low.
For companies adopting NaviPlus Review, there are cases where the number of review posts increased by about 3 to 5 times compared to before adoption. By providing everything from posting promotion to management, analysis, and policy reflection as standard features, reviews can be accumulated and utilized as assets that lead to tangible results.
Promoting Review Posts
Through automated post-purchase review request emails and AI-powered posting support features, it realizes an increase in the number of review posts and the enhancement of their content.
With appropriate delivery timing matched to the date of purchase or product arrival, and a design path that allows posting directly from the email, request email open rates have risen to over 90% in some cases, leading to increased review submissions.
Review Management
Equipped with approval rule settings and AI-powered reply support features, it reduces operational workloads while improving response quality.
Data Utilization & Customer Cultivation
By linking structured data to Google Search, it can be utilized for SEO strengthening and AI search optimization (AIO/GEO). In addition, through various email campaigns triggered by review posts, it is possible to promote customer satisfaction and loyalty, as well as lead to product improvements through AI-driven review analysis.
3. Strengthen on-site customer service through linkage with Search and Recommendations
When using "NaviPlus Search" and "NaviPlus Recommend" concurrently on EBISUMART, the evaluation scores and review count data accumulated in "NaviPlus Review" can be linked to search results and recommendation displays.
By leveraging the NaviPlus series across the board, review information functions throughout the entire customer service flow on the site, creating synergistic effects such as encouraging site circulation and improving CVR.
■ Background
In e-commerce, reviews are an important source of information when consumers select and decide to purchase products. Among UGC (User Generated Content), they are particularly trusted, and it is said that over 90% of consumers check reviews before making a purchase. Furthermore, as the use of generative AI expands, reviews based on real experiences are increasing in importance as primary information referenced by AI.
On the other hand, in in-house e-commerce, there are many cases where sufficient resources cannot be allocated to review collection and operation, failing to fully utilize them as information assets. Through this integration, companies using EBISUMART can implement review functions in a more accessible format, making it possible to build a foundation to continuously accumulate and utilize customer voices.
■ Future Developments
Through this integration, DGBT will support companies using EBISUMART in sophisticating their utilization of reviews. Moving forward, the company will continue to promote stronger integration with peripheral solutions, including the NaviPlus series, and by expanding a comprehensive on-site customer service platform, will contribute to improving the customer experience and business growth for commerce operators.
Under the Digital Garage group strategy "DG FinTech Shift", DGBT will...