Review Engine "NaviPlus Review" Initiates Standard Integration with Cloud Commerce Platform "EBISUMART"

DG Business Technology (DGBT), a Digital Garage Group company, has announced that its EC site review management service, "NaviPlus Review," will begin standard integration with "EBISUMART," a cloud commerce platform provided by Interfactory Inc. This partnership allows businesses using EBISUMART to implement NaviPlus Review based on standardized integration specifications, minimizing the need for individual development. This significantly reduces the barrier to entry for collecting, managing, and utilizing customer reviews. This integration is the third in a series, following previous standard integrations with "NaviPlus Recommend" and "NaviPlus Search."

Key benefits of this integration include: 1. Low cost and short setup time, achieved through standardized connection specifications and UI templates. 2. Comprehensive "collect and utilize" review functionalities, such as automated review request emails after purchase and AI-powered posting support, which have led to a 3-5x increase in review submissions and over 90% open rates for request emails in some cases. Review management features include approval rules and AI-assisted reply support. Data utilization is enhanced through Google Search structured data integration for SEO, AIO (AI Search Optimization), and GEO (Generative Engine Optimization), as well as AI-driven review analysis for product improvement. 3. Enhanced in-site customer engagement by linking review ratings and counts with search results and recommendations when "NaviPlus Search" and "NaviPlus Recommend" are also used with EBISUMART, creating synergistic effects for site navigation and conversion rate improvement.

The background for this integration highlights the critical role of reviews in EC, with over 90% of consumers checking them before purchase. User-Generated Content (UGC) like reviews is also gaining importance as a primary data source for generative AI. The integration aims to address the common challenge of EC businesses lacking sufficient resources for review management. DGBT plans to further enhance review utilization for EBISUMART users and strengthen integrations with other NaviPlus series solutions, contributing to improved customer experience and business growth for commerce operators. DGBT operates under the Digital Garage Group's "DG FinTech Shift" strategy, collaborating with DG Financial Technology to provide comprehensive support for business growth through advanced technologies in commerce, marketing, and AI.

EBISUMART is a cloud-based EC site construction service, recognized for 8 consecutive years as the No.1 customizable cloud EC platform in Japan. It has a track record of over 800 site constructions. Interfactory Inc. (TSE Growth, Stock Code: 4057) was established in June 2003 with a capital of 435,678,046 JPY. NaviPlus Review, offered by DGBT since 2010, provides extensive features for review collection, display, and management, serving clients such as Nitori, Surugaya, Baycrews, Mizuno, and Hana큐피트. The NaviPlus series aims to optimize content and navigation to maximize sales and operational efficiency for EC sites.