Eliminating 'I have to continue'—Towards a world where you choose what's fun and find yourself healthy. D-fitt's April Dream
D-fitt Co., Ltd. announced its 'April Dream,' proposing health habits that people 'want to continue because it's fun,' rather than feeling obligated to. Through dance, the company aims to solve the societal issue of lack of exercise and create a world where health comes naturally.
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- 📰 Published: April 2, 2026 at 00:39
- 🔍 Collected: April 1, 2026 at 16:47
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Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "D-fitt Co., Ltd."
## We want to eliminate 'I have to continue.' We want to create a world where you find 'what you want to continue.'
When people think about getting healthy or going on a diet, many imagine muscle training or dietary restrictions. But even if you couldn't continue, it's not your fault.
───One customer shared this experience with us:
"Two years ago, I paid a lot of money for personal training and received nutritional guidance for muscle training and carbohydrate restriction, but it was too hard every day. I did it for almost two months without significant results and then quit. If you ask me if I can do muscle training and carbohydrate restriction for the rest of my life, I don't think I can. I simply don't want to."
This is not a special story. Not being able to continue isn't because you have weak willpower. It's just that you haven't yet found "something you want to continue."
## Lack of exercise is now a societal issue for everyone, from children to seniors.
Fewer children play outside after school, more adults don't move their bodies due to desk work, and older people stay at home with fewer opportunities to go out—regardless of age, the whole of Japan has become accustomed to a "sedentary daily life."
"I have to do something," people think, but time passes without them being able to do anything. D-fitt wants to end this cycle.
## It continues because it's fun. Once it continues, you realize you've become healthy.
What D-fitt wants to deliver is 'an encounter with health, with fun as the entrance.' The key to this is dance.
Dance is now more accessible than ever. Mandatory inclusion in junior high schools in 2012, its adoption as an Olympic sport, and the spread of TikTok and audition programs—towards dancing.
## We want to eliminate 'I have to continue.' We want to create a world where you find 'what you want to continue.'
When people think about getting healthy or going on a diet, many imagine muscle training or dietary restrictions. But even if you couldn't continue, it's not your fault.
───One customer shared this experience with us:
"Two years ago, I paid a lot of money for personal training and received nutritional guidance for muscle training and carbohydrate restriction, but it was too hard every day. I did it for almost two months without significant results and then quit. If you ask me if I can do muscle training and carbohydrate restriction for the rest of my life, I don't think I can. I simply don't want to."
This is not a special story. Not being able to continue isn't because you have weak willpower. It's just that you haven't yet found "something you want to continue."
## Lack of exercise is now a societal issue for everyone, from children to seniors.
Fewer children play outside after school, more adults don't move their bodies due to desk work, and older people stay at home with fewer opportunities to go out—regardless of age, the whole of Japan has become accustomed to a "sedentary daily life."
"I have to do something," people think, but time passes without them being able to do anything. D-fitt wants to end this cycle.
## It continues because it's fun. Once it continues, you realize you've become healthy.
What D-fitt wants to deliver is 'an encounter with health, with fun as the entrance.' The key to this is dance.
Dance is now more accessible than ever. Mandatory inclusion in junior high schools in 2012, its adoption as an Olympic sport, and the spread of TikTok and audition programs—towards dancing.