Graduating from 'Subcontracted Workers'. Making Female Designers the 'Main Characters of Business'. Rewriting Society's OS through UI/UX Co-creation. #April Dream
desiign Inc. declared its 'April Dream' to elevate female designers from subcontracted workers to strategic partners through co-creative UI/UX processes.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:00
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 22, 2026 at 05:20 (500h 16m after Collected)
desiign Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Sayuri Naito) endorses "April Dream," a day dedicated to broadcasting dreams on April 1st. This press release is a declaration of our dream: "Carving out the future of female designers. Transforming society and organizations through UI/UX created by female designers."
## ■ What is happening in Japanese workplaces: The current situation where excellent design is "sold cheap."
There are many female designers in Japan with delicate sensibilities and high skills.
However, many of them are confined to production tasks like "tidying up screens," and their opportunities to be involved in business direction and decision-making are limited. This is not a problem of individual ability. It is caused by the outdated OS (structure) rooted in Japanese organizations that treats design as a "deliverable."
As a result,
- The more excellent the designer, the more they are trapped in "tasks"
- The area they can be involved in is narrow
- It is difficult for their compensation and evaluation to rise
Such structural issues have emerged.
We believe that the role of female designers as "subcontracted workers" must end.
## ■ desiign's Approach: Design is not "ordering" but "co-creation"
We define UI/UX not as "beautiful screens" but as "the process of deriving the right answers for the business together with the client."
In our projects, designers do not produce alone; instead, they run alongside clients, operating Figma together, to verbalize and visualize the structure and requirements of UX.
This is not mere production, but a process of making decisions while synchronizing unspoken intentions and feelings.
## ■ Track Record: Organizational changes born from co-creation
Through this co-creative approach, cases are emerging where business representatives with no design experience can draw UI in Figma themselves and explain the logic of UX through the project.
As a result,
- A significant reduction in communication loss within the team
- Improved accuracy of requirement definition
- Internal capitalization of design knowledge
have been realized.
We are creating "value that remains in the organization," which conventional production companies cannot provide.
## ■ From Representative Sayuri Naito
I believe that the "delicate sensibility" possessed by Japanese women will become the strongest weapon in the business field. We at desiign are a platform (stage) for them to realize their own value and live free and rich lives. And with the power of design, we will rewrite the very structure of this society.
## ■ The future we aim for
When UI/UX functions as the core of a business, three changes occur.
- Elevation of female designers' status: Earning compensation and roles commensurate with their abilities as strategic partners
- Self-driving client organizations: Non-designers acquiring UX thinking and becoming able to make decisions
- Realization of sustainable careers: A society where individuals can freely build careers based on their abilities and choices
Towards an era where the world seeks Japanese female designers.
We at desiign will...
## ■ What is happening in Japanese workplaces: The current situation where excellent design is "sold cheap."
There are many female designers in Japan with delicate sensibilities and high skills.
However, many of them are confined to production tasks like "tidying up screens," and their opportunities to be involved in business direction and decision-making are limited. This is not a problem of individual ability. It is caused by the outdated OS (structure) rooted in Japanese organizations that treats design as a "deliverable."
As a result,
- The more excellent the designer, the more they are trapped in "tasks"
- The area they can be involved in is narrow
- It is difficult for their compensation and evaluation to rise
Such structural issues have emerged.
We believe that the role of female designers as "subcontracted workers" must end.
## ■ desiign's Approach: Design is not "ordering" but "co-creation"
We define UI/UX not as "beautiful screens" but as "the process of deriving the right answers for the business together with the client."
In our projects, designers do not produce alone; instead, they run alongside clients, operating Figma together, to verbalize and visualize the structure and requirements of UX.
This is not mere production, but a process of making decisions while synchronizing unspoken intentions and feelings.
## ■ Track Record: Organizational changes born from co-creation
Through this co-creative approach, cases are emerging where business representatives with no design experience can draw UI in Figma themselves and explain the logic of UX through the project.
As a result,
- A significant reduction in communication loss within the team
- Improved accuracy of requirement definition
- Internal capitalization of design knowledge
have been realized.
We are creating "value that remains in the organization," which conventional production companies cannot provide.
## ■ From Representative Sayuri Naito
I believe that the "delicate sensibility" possessed by Japanese women will become the strongest weapon in the business field. We at desiign are a platform (stage) for them to realize their own value and live free and rich lives. And with the power of design, we will rewrite the very structure of this society.
## ■ The future we aim for
When UI/UX functions as the core of a business, three changes occur.
- Elevation of female designers' status: Earning compensation and roles commensurate with their abilities as strategic partners
- Self-driving client organizations: Non-designers acquiring UX thinking and becoming able to make decisions
- Realization of sustainable careers: A society where individuals can freely build careers based on their abilities and choices
Towards an era where the world seeks Japanese female designers.
We at desiign will...