DESCENTE JAPAN Co., Ltd. Announces Partnership with Hanamaki East High School
Key facts
- DESCENTE JAPAN Co., Ltd. Announces Partnership with Hanamaki East High School
- DESCENTE JAPAN Co., Ltd. has signed a partnership agreement with Hanamaki Higashi High School in Iwate Prefecture, expanding its support from the baseball team to all school clubs through provision of high-performance sportswear.
- Source: PR Times
- Date: June 18, 2026
Direct answer
DESCENTE JAPAN Co., Ltd. has signed a partnership agreement with Hanamaki Higashi High School in Iwate Prefecture, expanding its support from the baseball team to all school clubs through provision of high-performance sportswear.
- Citation
- DESCENTE JAPAN Co., Ltd. Announces Partnership with Hanamaki East High School (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
DESCENTE JAPAN Co., Ltd. has signed a partnership agreement with Hanamaki Higashi High School in Iwate Prefecture, expanding its support from the baseball team to all school clubs through provision of high-performance sportswear.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 19:10
- 🔍 Collected: June 18, 2026 at 10:17
- 🤖 AI Analyzed: June 19, 2026 at 08:37 (22h 19m after Collected)
DESCENTE JAPAN Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President & CEO: Tsuyoshi Shimada) has concluded a partnership agreement with Hanamaki Higashi High School (Principal: Junzo Ojima), a private school operated by Hanamaki Gakuin in Hanamaki City, Iwate Prefecture.
The partnership was established in response to shared values with the school’s educational philosophy of "Risshi – Realizing Dreams" and its commitment to sports development. Building upon a long-standing relationship in which the company’s uniforms have been worn by the school’s hardball baseball team, DESCENTE will now extend its support to other extracurricular sports activities.
By providing unified apparel—including uniforms, practice wear, and travel attire—featuring the school’s signature navy purple color, DESCENTE aims to strengthen school-wide cohesion and enhance the school’s brand identity. Apparel and bags will be supplied primarily under the 'Move Sports' brand, designed for diverse sports scenarios, along with specialized products from DESCENTE, 'Arena,' and 'Umbro,' tailored to the specific needs of each sport. Leveraging its portfolio of multiple sports brands and advanced functional technologies, the company will support student athletes across disciplines. For DESCENTE, this collaboration offers an opportunity to reinforce its positioning as a serious sports brand through association with a school renowned for producing elite athletes, while also incorporating feedback and needs from high school athletes into future product and feature development.
Key Features of the Apparel:
- Unique cutting design for enhanced shoulder and leg mobility
- High-performance fabrics with excellent sweat-wicking and stretch properties
- Careful attention to fabric texture and comfort against the skin
The partnership was established in response to shared values with the school’s educational philosophy of "Risshi – Realizing Dreams" and its commitment to sports development. Building upon a long-standing relationship in which the company’s uniforms have been worn by the school’s hardball baseball team, DESCENTE will now extend its support to other extracurricular sports activities.
By providing unified apparel—including uniforms, practice wear, and travel attire—featuring the school’s signature navy purple color, DESCENTE aims to strengthen school-wide cohesion and enhance the school’s brand identity. Apparel and bags will be supplied primarily under the 'Move Sports' brand, designed for diverse sports scenarios, along with specialized products from DESCENTE, 'Arena,' and 'Umbro,' tailored to the specific needs of each sport. Leveraging its portfolio of multiple sports brands and advanced functional technologies, the company will support student athletes across disciplines. For DESCENTE, this collaboration offers an opportunity to reinforce its positioning as a serious sports brand through association with a school renowned for producing elite athletes, while also incorporating feedback and needs from high school athletes into future product and feature development.
Key Features of the Apparel:
- Unique cutting design for enhanced shoulder and leg mobility
- High-performance fabrics with excellent sweat-wicking and stretch properties
- Careful attention to fabric texture and comfort against the skin
FAQ
What is the background of this partnership?
It stems from shared values with the school's 'Risshi – Realizing Dreams' philosophy and a long-standing relationship with its baseball team.
Which clubs are supported under this partnership?
Starting with the hardball baseball team, support will extend to all extracurricular sports clubs.
Which brands will be used in the apparel?
Move Sports, DESCENTE, Arena, and Umbro, selected based on each sport's requirements.
Will student feedback influence future products?
Yes, insights from high school athletes will be incorporated into new product development.
What are the goals of this partnership?
To enhance school unity and branding, while gaining real-world testing grounds for our products.