New 'DESCENTE' Brand Hub in the Tokai Region: 'DESCENTE Nagoya HAERA' Opens on Thursday, June 11

The 'DESCENTE' brand, operated by Descente Japan Co., Ltd., will open 'DESCENTE Nagoya HAERA' on June 11 at 'HAERA', a new commercial facility in Sakae, Nagoya.

As a new hub for communicating the appeal of 'DESCENTE' in the Tokai region, this store will allow customers to experience the brand's world view and latest collections. The decision to open this store was based on the belief that the sophisticated, luxurious space offered by 'HAERA' deeply resonates with the philosophy of 'DESCENTE' as a premium sports brand. From Sakae, the heart of Nagoya, we will deliver the unique craftsmanship of 'DESCENTE' to customers more deeply and directly.

The interior space harmonizes the 'laboratory'-like atmosphere characteristic of 'DESCENTE' directly managed stores with the warmth of human touch. The plaster-finished walls, crafted by artisans, express the meticulous, precise, and waste-free manufacturing that 'DESCENTE' values most.

As a flagship store representing the Tokai region, we aim to be a store that caters to each customer individually, allowing them to enjoy shopping to their heart's content.

[Store Information]

Store Name: DESCENTE Nagoya HAERA

Address: 2F HAERA, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi 460-0003

TEL: 052-684-7111

Business Hours: 10:00 - 20:00

Store Area: 54.2 tsubo (approx. 179 sqm)

Product Categories: Mizusawa Down, Orteline, Ski, Training, Footwear, Accessories

About the Premium Sports Brand 'DESCENTE'

Having pursued 'monozukuri' (craftsmanship) from an athlete's perspective, 'DESCENTE' as a premium sports brand provides high-quality sports products that excel in functionality, quality, and design, driven by a pursuit of functional beauty. This is achieved through unique sports technology that has supported the peak performance of top athletes and meticulous craftsmanship. We aim to be a brand that elevates the spirits of players facing daily challenges, ignites their ambition, supports the best performance of mind and body, and brings confidence to people living their daily lives.