Pastel Communication Co., Ltd. (Location: Tokyo, Representative: Kayoko Yoshino) announces that its new book, "Developmental Disabilities/Gray Zone Child-Rearing: If You Find It Difficult, Try Saying This!" (Author: Kayoko Yoshino / Publisher: Toyo Keizai Inc.), released on June 17, 2026, has achieved the #1 spot in Amazon's 'Child-Rearing' category new arrivals ranking and the #5 spot in the bestselling ranking.
The book ranked #1 in new arrivals and #5 in bestsellers in Amazon's 'Child-Rearing' category. *Source: Amazon 'Child-Rearing' Category / Surveyed on June 25-26, 2026.
In addition, in conjunction with its release, related articles began to be published on Toyo Keizai Online starting June 24. These articles offer practical communication tips for parents struggling with child-rearing for children with developmental disabilities or in the gray zone.
"Not getting through no matter how many times you say it" is not the parent's fault, nor the child's selfishness.
In child-rearing for children with developmental disabilities or in the gray zone, many families face challenges such as:
"Not moving even after being told multiple times" "Having tantrums when corrected" "Daily battles over homework, games, and morning preparations" "Normal communication doesn't get through"
This book specifically introduces "communication that reaches" tailored to the child's developmental characteristics for these everyday difficulties. It is not just a book on discipline or a collection of phrases; its unique feature is that it breaks down the order, words, and interaction methods that are more likely to reach a child's brain into a format that parents can practice at home.
Features of This Book
1. Understand immediately usable communication for common problems
It covers common parenting scenarios such as morning preparations, homework, games, YouTube, tantrums, school refusal, and sibling conflicts, providing a concrete understanding of "What should I say in this situation?"
2. Explains communication that reaches children with developmental disabilities/gray zones
Even the same words can be received differently depending on the child's characteristics. This book introduces interaction methods that make parents' words more likely to reach the child, considering their developmental traits.
3. Focuses on the strengths behind a child's "problematic behavior"
Instead of just correcting a child's difficulties, this book also emphasizes the perspective of identifying and nurturing the child's inherent strengths and potential.
Author's Message
When child-rearing feels difficult, mothers sometimes blame themselves, thinking, "Is my parenting bad?" However, the child's lack of response, not listening, or seeming defiance can be related to their brain's developmental characteristics. Therefore, instead of parents trying harder, a slight change in how they communicate can alter the atmosphere between parent and child. I hope this book becomes a resource that inspires parents to think, "I'll try saying this today" in their daily parenting. - Kayoko Yoshino
Related Articles Begin Publication on Toyo Keizai Online
In conjunction with the book's release, related articles have also begun to be published on Toyo Keizai Online. The articles discuss the approach to communication in child-rearing for children with developmental disabilities or in the gray zone, and how to interact with them at home. Reading these articles alongside the book will provide a more concrete understanding of communication strategies for raising children with developmental disabilities or in the gray zone.
▼Toyo Keizai Online Related Articles https://toyokeizai.net/list/author/3443
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Reader Feedback
<Mother of a 5th grader, 2nd grader, and 2nd-year high schooler> It was very helpful for my family, where my siblings have completely different types, because it was published with detailed situations categorized by type. The words that resonate with my older son don't affect my younger daughter at all. Even though they are both boys, the words don't affect my younger son either. As mentioned at the beginning, building a parent-child relationship is important at the root of communication, and I realized that even with one's own children, each child perceives and understands things differently, and interacting with them in a way that suits them is important. Also, because the rationale behind each communication method's success is explained, I feel I can apply it beyond just superficial imitation.
<Mother of a 4th grader, a girl with strong anxiety and tension who attends a separate classroom> Today, with the typhoon approaching. My daughter said, "My head hurts this morning, I want to skip school." For a moment, I wondered if it was okay to let her skip school for something like this, but the words Ms. Yoshino wrote in her book popped into my head, and when I tried home counseling, my daughter said, "I want to skip school today because my head hurts. It's always like this when a typhoon is coming. But I'll go to school tomorrow." She even talked about her condition, her body, and what she would do tomorrow. I myself was relieved of my hesitation and anxiety about whether I should let her rest, and I decided to let her rest today. When I made her a warm cup of tea, my daughter seemed very happy. What was written in the book was immediately useful!
<Mother of a 4th grader, a boy with intellectual disabilities (attending a special needs school)> "This kind of book is about gray zone children; it's too advanced for my child." I had never read books like this, thinking the concerns were different from those of children with developmental gray zones. However, it said it was based on brain science, and since my child also has a brain, I started reading. Then, it stated that everyone has strengths and weaknesses in their brains, and I gained hope that my child's future might change if we focus on developing his strengths.
*Reader comments are published with permission. Some expressions have been adjusted to protect individual privacy.
Book Information
Title: "Developmental Disabilities/Gray Zone Child-Rearing: If You Find It Difficult, Try Saying This!" Author: Kayoko Yoshino Publisher: Toyo Keizai Inc. Release Date: June 17, 2026 Price: 1,870 yen (tax included) Format/Pages: A5 size / 288 pages ISBN: 9784492224281
Amazon: https://www.amazon.co.jp/dp/4492224289 Toyo Keizai Inc.: https://str.toyokeizai.net/books/9784492224281/
Author Profile
Kayoko Yoshino Representative of Developmental Science Communication. Ph.D. in Science. Specializes in child development support that can be done at home, based on brain science. After conducting brain science research at universities and companies, and gaining experience in developmental support at medical institutions, she systematized her unique method, "Developmental Science Communication," which integrates knowledge from brain science, education, and psychology into daily communication and interaction. For over 20 years, she has provided consultation and lectures to parents and children struggling with developmental issues.
Her official website, "Pastel Kenkyu" (Pastel Research Institute), disseminates examples of communication and developmental support that can be practiced at home. Her recent books include "Developmental Disabilities and Gray Zones: A Mother's Classroom to Change Your Child's Future" (Seishun Publishing) and "Developmental Disabilities and Gray Zones: Unconventional Home Developmental Support to Change Difficult-to-Raise Children in 3 Months" (Pastel Publishing).
YouTube Channel "Brain Science: Kayoko Yoshino's Gray Zone Child-Rearing Lab"
https://www.youtube.com/@grayzone_kidslab_kayoko.y
【Company Profile】
Company Name: Pastel Communication Co., Ltd.
Representative: Kayoko Yoshino
Location: 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-6045, Sunshine 60, 45th Floor
Business Activities: Operation of child-rearing seminars, research and development related to development, entrepreneurship support business
URL: https://desc-lab.com/
A member of "Healthy Parenting 21," a national movement aiming to realize "a society where all children grow up healthy," working together with all related individuals, organizations, and institutions.
Pastel Kenkyu YouTube: https://www.youtube.com/@pastel.research
Pastel Kenkyu Instagram: https://www.instagram.com/pastel.research/
Pastel Kenkyu Homepage: https://desc-lab.com/
Kayoko Yoshino YouTube: https://www.youtube.com/@grayzone_kidslab_kayoko.y
FACT BOX
- Source: PR TIMES
- Category: 書籍
- Organizations: Amazon