[Free Webinar on Thursday, April 16] Brand Survival Strategy in the AI Era: Implementing Sustainable Branding – Experience Design for Continuous Selection through Empathy, and LLMO/SEO Measures

Seminar Registration

Date and Time:

Thursday, April 16, 2026, 14:00-15:20 JST

Application Deadline:

Thursday, April 16, 2026, 10:00 AM JST

Pre-registration is required.

Register for this seminar here

Seminar materials will be sent to those who complete the questionnaire after viewing the seminar.

Recommended for:

• Business owners and brand managers who want to cultivate sustainability into a 'power to be loved' without fear of greenwashing.
• Those who want to promote sustainable initiatives but struggle to gain understanding from within the company or business units, and to secure budget and resources.
• Those who want to break away from spec comparisons and price competition to create unique 'designated purchases' or brand loyalty.
• Those who want to break away from advertising dependence and build 'self-sustaining media' that accumulates trust.
• Those who want to translate brand philosophy into designs and experiences that individual customers (N=1) can be confident in.
• Those who want to build a recommended brand even under 'zero-click search' in the AI era.
• Those who are anxious about where to start to be cited by SEO and AI.

Background of the Seminar

Now that consumer values have been updated, what is needed for brands to continue to be chosen is not just 'high specs,' but a narrative (story) that deeply resonates with the hearts of individual customers (N=1).

However, many companies face the challenge of 'having intentions but not being able to convey them effectively,' 'not having content that fosters empathy,' and 'not having opportunities to resonate.'

Furthermore, no matter how noble the philosophy, if it cannot be 'found' by search engines and AI at digital touchpoints, that story is as good as non-existent. Especially with the spread of generative AI, as 'zero-click searches' where information is completed without visiting a site are increasing, the importance of having one's company or products presented as candidates in AI responses and having the brand recalled is higher than ever before.

In this seminar, we will unveil specific methods of our unique framework for fostering deep trust and empathy with individual customers: the 'Sustainable Branding 5C Approach.' From experience design that assures customers, 'This choice is right,' and 'This choice feels good' every time they visit, and intuitively resonant design expressions, to LLMO (Generative AI Optimization) and SEO strategies for delivering brands in the AI era.

Sustainable in the digital age, not ending as a fleeting boom...