Dentsu Soken and Koozyt Launch Consulting Service to Support Employee Well-being Visualization and Behavioral Change
On May 26, 2026, Dentsu Soken and Koozyt launched a joint consulting service to visualize employee well-being and provide AI-powered behavioral change support. By combining academically supervised survey metrics with interventions from an "AI Coach," the service aims to advance human capital management for businesses.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 08:11 (20h 39m after Collected)
Dentsu Soken Inc. and Koozyt Inc. announced the launch of a new consulting service as of May 26, 2026, designed to visualize employee well-being and support behavioral change. This service combines academically validated well-being research with AI-driven coaching and intervention strategies to enhance employee experience and advance human capital management in corporations.
## Background
With the growing interest in human capital management, employee well-being has become a critical theme linked directly to corporate value. However, many companies struggle with how to measure well-being or translate survey results into concrete actions and behavioral change. To address these challenges, the two companies combined their research/consulting expertise with advanced technology to provide a comprehensive service covering everything from visualization to behavioral change support.
## Service Overview
### 1. Academically Validated Well-being Survey
Based on Dentsu Soken’s research on work engagement and Koozyt’s initiatives, new survey metrics were developed under the supervision of Professor Toshiyuki Yasui of Musashino University and Professor Yoshikuni Edagawa of Ritsumeikan University. Using the causal analysis technology "CALC," the 50-question survey uncovers the mechanisms behind organizational function. Additionally, the service includes "Well-being Bouquet" for visualizing results with color and "Insight Dialogue," a survey tool designed to encourage reflection.
### 2. AI Coach for Intervention and Behavioral Change Support
Leveraging an "AI Coach" co-developed by Dentsu Soken and Koozyt, the service provides personalized interventions based on each employee's state. The AI Coach acts as a dedicated corporate coach, supporting employees in their well-being and providing continuous intervention to foster individual and organizational behavioral change.
Moving forward, both companies will continue to integrate their consulting knowledge with AI and data analysis capabilities to offer consistent well-being solutions, supporting clients from strategic planning through to execution and long-term sustainability.
## Background
With the growing interest in human capital management, employee well-being has become a critical theme linked directly to corporate value. However, many companies struggle with how to measure well-being or translate survey results into concrete actions and behavioral change. To address these challenges, the two companies combined their research/consulting expertise with advanced technology to provide a comprehensive service covering everything from visualization to behavioral change support.
## Service Overview
### 1. Academically Validated Well-being Survey
Based on Dentsu Soken’s research on work engagement and Koozyt’s initiatives, new survey metrics were developed under the supervision of Professor Toshiyuki Yasui of Musashino University and Professor Yoshikuni Edagawa of Ritsumeikan University. Using the causal analysis technology "CALC," the 50-question survey uncovers the mechanisms behind organizational function. Additionally, the service includes "Well-being Bouquet" for visualizing results with color and "Insight Dialogue," a survey tool designed to encourage reflection.
### 2. AI Coach for Intervention and Behavioral Change Support
Leveraging an "AI Coach" co-developed by Dentsu Soken and Koozyt, the service provides personalized interventions based on each employee's state. The AI Coach acts as a dedicated corporate coach, supporting employees in their well-being and providing continuous intervention to foster individual and organizational behavioral change.
Moving forward, both companies will continue to integrate their consulting knowledge with AI and data analysis capabilities to offer consistent well-being solutions, supporting clients from strategic planning through to execution and long-term sustainability.
FAQ
What is the launch date of the Dentsu Soken and Koozyt consulting service for employee well-being?
The Dentsu Soken and Koozyt consulting service launched on May 26, 2026.
Which companies collaborated to create the AI-powered employee well-being service in 2026?
Dentsu Soken and Koozyt collaborated to launch the well-being service in 2026.
What role does the AI Coach play in the Koozyt and Dentsu Soken consulting service?
The AI Coach delivers behavioral change interventions in the joint consulting service.
How does the Dentsu Soken and Koozyt service measure employee well-being?
It uses academically supervised survey metrics to visualize employee well-being.
What year did Dentsu Soken and Koozyt introduce their well-being visualization service?
Dentsu Soken and Koozyt introduced their service in the year 2026.