Dentsu Soken and Dream Incubator Accelerate Collaboration with New Value Propositions Supporting Value Chain Reforms in Manufacturing
Dentsu Soken and Dream Incubator (DI) announced accelerated collaboration to support value chain reforms in the manufacturing industry. They will provide one-stop solutions combining Dentsu Soken's PLM system expertise and DI's strategic consulting.
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- 📰 Published: April 24, 2026 at 00:30
- 🔍 Collected: April 23, 2026 at 16:02
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Dentsu Soken Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hirohisa Iwamoto; hereinafter 'Dentsu Soken'), which realizes the evolution of companies and society through technology, and Dream Incubator Inc. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Takayuki Miyake; hereinafter 'DI'), which supports the creation and growth of new businesses and industries, announce that they will provide one-stop solutions from strategy formulation to implementation and transformation promotion. This aims to support continuous value creation and the advancement of the entire value chain (the area crossing and integrating ECM*1 and SCM*2) in the manufacturing industry.
Dentsu Soken and DI concluded a business alliance agreement in July 2024 and have been striving to provide value to companies by combining the strengths and knowledge of both companies. This time, by integrating Dentsu Soken's advanced solution and consulting capabilities for the manufacturing industry with Dream Incubator's business conceptualization and transformation execution capabilities, we will provide highly effective solutions for the increasingly complex and uncertain management challenges of the manufacturing industry.
Dentsu Soken and Dream Incubator accelerate collaboration with new value propositions supporting value chain reforms in the manufacturing industry
Dentsu Soken has a strong track record of supporting the Product Lifecycle Management (PLM) domain, keeping the entire manufacturing process in view. It has supported the DX reform of the manufacturing industry by providing solutions and consulting services from product design and development to production, quality, and after-sales service. In recent years, it has focused on building and implementing a digital platform that links PLM and SCM to visualize and optimize operations from the product planning stage to post-market launch in a one-stop manner.
DI has been responsible for everything from the conceptualization of management and business strategies to the execution of transformation in various industries, including manufacturing. Its strength lies in grasping the entire value chain from the client's perspective, not stopping at mere operational reforms, but linking them to business competitiveness and growth strategies, and redefining transformation while sharing risks with customers.
■ Focus areas and provided value of this collaboration
In this collaboration, we will structurally capture the increasingly complex and sophisticated management challenges of the manufacturing industry, such as 'strategies are drawn up but cannot be fully executed in the field' and 'field improvements progress but do not translate into management results,' and comprehensively support transformations aimed at achieving both business growth and strengthened profitability.
Specifically, starting from management decisions such as the optimization of business/product portfolios and development investments, we will redesign a digital platform that combines various SaaS solutions with PLM and ERP at its core. This will achieve: 1) Integration of the engineering chain and supply chain, 2) Unification of the field and management, and 3) Realization of the value chain cycle. At the same time, it will enable management and the field to grasp the profit structure, development/production progress, and risks by product and business based on the same data, allowing for prompt and accurate decision-making even in a highly uncertain market environment.
Dentsu Soken and DI will continue to strive to provide value towards realizing management operations where strategy and the field are not disconnected in the manufacturing industry, contributing to the construction of a management foundation that sustainably enhances the competitiveness of the manufacturing industry.
*1 Abbreviation for Engineering Chain Management. A method that aims to centrally manage and optimize the 'upstream processes' of development, from product planning and design to production preparation, thereby shortening development lead times and improving quality.
*2 Abbreviation for Supply Chain Management. The optimization of the series of flows from when a product is manufactured until it reaches the hands of the consumer, such as procurement, manufacturing, logistics, and retail.
■ About Dream Incubator (https://www.dreamincubator.co.jp/)
It is 'The Business Producing Company' that supports the creation and growth of new businesses and industries under the mission of 'Creating businesses that change society' by fusing the most universal and useful strategic consulting skills in business with realistic and proactive management capabilities cultivated through incubation. In 2023, the Technology & Amplify practice was launched. By utilizing the power of technology, it contributes to the amplification of the business value of client companies.
■ About Dentsu Soken (https://www.dentsusoken.com)
Under the corporate vision of 'HUMANOLOGY for the future: Building the future with people and technology,' Dentsu Soken earnestly faces the whole 'society,' including companies, government agencies, local governments, and consumers, through the linkage of its three functions: 'System Integration,' 'Consulting,' and 'Think Tank.' It aims to support and implement evolution towards a better society by creating a cycle from proposing issues to solving them with technology.
Dentsu Soken and DI concluded a business alliance agreement in July 2024 and have been striving to provide value to companies by combining the strengths and knowledge of both companies. This time, by integrating Dentsu Soken's advanced solution and consulting capabilities for the manufacturing industry with Dream Incubator's business conceptualization and transformation execution capabilities, we will provide highly effective solutions for the increasingly complex and uncertain management challenges of the manufacturing industry.
Dentsu Soken and Dream Incubator accelerate collaboration with new value propositions supporting value chain reforms in the manufacturing industry
Dentsu Soken has a strong track record of supporting the Product Lifecycle Management (PLM) domain, keeping the entire manufacturing process in view. It has supported the DX reform of the manufacturing industry by providing solutions and consulting services from product design and development to production, quality, and after-sales service. In recent years, it has focused on building and implementing a digital platform that links PLM and SCM to visualize and optimize operations from the product planning stage to post-market launch in a one-stop manner.
DI has been responsible for everything from the conceptualization of management and business strategies to the execution of transformation in various industries, including manufacturing. Its strength lies in grasping the entire value chain from the client's perspective, not stopping at mere operational reforms, but linking them to business competitiveness and growth strategies, and redefining transformation while sharing risks with customers.
■ Focus areas and provided value of this collaboration
In this collaboration, we will structurally capture the increasingly complex and sophisticated management challenges of the manufacturing industry, such as 'strategies are drawn up but cannot be fully executed in the field' and 'field improvements progress but do not translate into management results,' and comprehensively support transformations aimed at achieving both business growth and strengthened profitability.
Specifically, starting from management decisions such as the optimization of business/product portfolios and development investments, we will redesign a digital platform that combines various SaaS solutions with PLM and ERP at its core. This will achieve: 1) Integration of the engineering chain and supply chain, 2) Unification of the field and management, and 3) Realization of the value chain cycle. At the same time, it will enable management and the field to grasp the profit structure, development/production progress, and risks by product and business based on the same data, allowing for prompt and accurate decision-making even in a highly uncertain market environment.
Dentsu Soken and DI will continue to strive to provide value towards realizing management operations where strategy and the field are not disconnected in the manufacturing industry, contributing to the construction of a management foundation that sustainably enhances the competitiveness of the manufacturing industry.
*1 Abbreviation for Engineering Chain Management. A method that aims to centrally manage and optimize the 'upstream processes' of development, from product planning and design to production preparation, thereby shortening development lead times and improving quality.
*2 Abbreviation for Supply Chain Management. The optimization of the series of flows from when a product is manufactured until it reaches the hands of the consumer, such as procurement, manufacturing, logistics, and retail.
■ About Dream Incubator (https://www.dreamincubator.co.jp/)
It is 'The Business Producing Company' that supports the creation and growth of new businesses and industries under the mission of 'Creating businesses that change society' by fusing the most universal and useful strategic consulting skills in business with realistic and proactive management capabilities cultivated through incubation. In 2023, the Technology & Amplify practice was launched. By utilizing the power of technology, it contributes to the amplification of the business value of client companies.
■ About Dentsu Soken (https://www.dentsusoken.com)
Under the corporate vision of 'HUMANOLOGY for the future: Building the future with people and technology,' Dentsu Soken earnestly faces the whole 'society,' including companies, government agencies, local governments, and consumers, through the linkage of its three functions: 'System Integration,' 'Consulting,' and 'Think Tank.' It aims to support and implement evolution towards a better society by creating a cycle from proposing issues to solving them with technology.