Dentsu Soken Launches "HR x AI Organizational Transformation Program" Based on Microsoft 365 Behavioral Data

Dentsu Soken Inc. (Headquarters: Minato-ku, Tokyo, President: Hirohisa Iwamoto, hereafter "Dentsu Soken"), a company realizing the evolution of business and society through technology, has developed the "HR x AI Organizational Transformation Program" in collaboration with Dentsu Inc. (Headquarters: Minato-ku, Tokyo, Representative Director, President & CEO: Chisato Matsumoto). The program provides end-to-end support, from diagnosing organizational issues to formulating and executing initiatives, using behavioral data from Microsoft 365 as a starting point. It will be available starting Tuesday, April 14, 2026.

"HR x AI Organizational Transformation Program"

This is the first solution of the AI project *1 jointly promoted with Microsoft Japan by dentsu Japan (Brand: "dentsu Japan", Headquarters: Minato-ku, Tokyo, Representative: CEO Suguru Sano, hereafter "dentsu Japan"), which oversees and supports the domestic operations of the Dentsu Group.

This program provides an organizational diagnosis utilizing behavioral and communication data on Microsoft 365, objectively visualizing the actual state of corporate culture and human resources behavior that could not be fully captured by subjective data from conventional surveys. Furthermore, based on the results of the organizational diagnosis, it provides consistent hands-on support from policy formulation to execution support and effect monitoring, connecting human capital management to effective transformations that function in the field.

■Background

In recent years, many companies have been working to position human capital as a source of medium- to long-term corporate value creation. However, in practice, the introduction of HR systems and data collection itself have become the objective, leading to challenges such as "unfocused data analysis perspectives" and "analysis results not leading to policies or behavioral changes in the field," causing the entire initiative to become a mere shell. In addition, conventional talent and organizational analysis often rely on subjective response data centered on surveys, posing challenges regarding discrepancies with reality and the reliability of analysis results.

Considering this background, Dentsu Soken and Dentsu have developed the "HR x AI Organizational Transformation Program" to support the entire process from identifying organizational issues to executing transformations by visualizing and analyzing organizational behavior utilizing data accumulated in Microsoft 365, which is widely adopted by many companies as a business platform.

■Program Overview and Features

This program utilizes business data accumulated in Microsoft 365 (Teams, emails, meeting logs, etc.) in combination with existing data such as HR/labor data and survey results to provide end-to-end support for the following three processes:

1. Diagnosis of Organization/Personnel State
Based on employee business data held in Microsoft 365, it visualizes the degree of cultivation of organizational culture, the state of communication among employees, operational efficiency, etc., to diagnose organizational issues.

2. Policy Formulation Tailored to Issues
Depending on the specific issues of each company, it redesigns business processes to be more efficient using AI and examines the creation of an organizational culture where diverse talent can collaborate and grow.

3. Execution Support and Effect Monitoring
Supports the implementation and execution of organizational and cultural transformation initiatives utilizing technology such as AI and the knowledge/know-how of consulting.

■Dentsu Soken's Strengths in HR, Data, and AI Domains and Future Aims

Dentsu Soken offers "Total HR Solutions" providing wide-ranging support from HR strategy formulation to system and operational design, data utilization, and operational establishment, based on its system building capabilities centering on the integrated HCM solution "POSITIVE."

The "HR x AI Organizational Transformation Program" is a solution that combines a long track record in the HR domain with knowledge and implementation capabilities in AI utilization, data analysis, and data infrastructure building.

Starting with this solution, Dentsu Soken will step beyond the realm of company-wide HR to address specific issues such as organizational management, personnel allocation, and human resource development faced by business departments and field divisions, providing hands-on support from organizing these issues to examining specific measures. Furthermore, by going beyond talent management centered on conventional HR data and combining collaboration data within the organization (metadata such as meeting participation status and communication frequency) *2, and building an AI-Ready *3 data infrastructure at the core, it will provide practical insights that support decision-making for organizations, departments, and individuals, while realizing the sophistication of talent and organizational management and the improvement of the employee experience.

Dentsu Soken's Total HR Solutions x Microsoft 365

Through data utilization aligned with the reality of the field and hands-on support, including the "HR x AI Organizational Transformation Program," Dentsu Soken will...