Dentsu Live Joins 'Circular Partners (CPs)' and 'Japan Partnership for Circular Economy (J4CE)' to Promote Circular Economy
Dentsu Live joined CPs and J4CE to accelerate the social implementation of circular economy solutions in the event and space design domains through industry-government-academia collaboration.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 01:32 (303h 1m after Collected)
Dentsu Live Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Masato Nakamura; hereinafter "Dentsu Live") has joined "Circular Partners (CPs)" and "Japan Partnership for Circular Economy (J4CE)," which promote the circular economy in Japan, with the aim of advancing the circular economy (CE).
As the transition to a circular economy accelerates globally, efforts to promote the circular economy across the government are further progressing in Japan as well. Following the formulation of the "Growth-Oriented Resource-Autonomous Economic Strategy" by the Ministry of Economy, Trade and Industry (METI) in 2023, the "Package for Accelerating the Transition to a Circular Economy" was decided at a ministerial meeting in December 2024. In the events and experiential space domain, achieving resource circulation has become an urgent issue, considering the current situation where massive amounts of materials and decorations are used.
In response to this social trend, Dentsu Live has decided to join both the CPs and J4CE partnerships to further promote the social implementation of resource-circulating solutions in the areas of event, space, and experience design, leveraging the knowledge and track record regarding the circular economy cultivated as a member of the Dentsu Group.
Our company has actively developed initiatives in the circular economy domain so far, but by participating in both the CPs and J4CE partnerships, we anticipate the following effects, such as further strengthening collaboration and enhancing our expertise.
## 1. Acquisition of the Latest Case Studies and Information
We will quickly grasp the latest trends and advanced case studies of CE in Japan and overseas, and reflect them in our initiatives.
## 2. Construction of an Industry-Government-Academia Network
We will strengthen collaboration with companies, organizations, local governments, and research institutions in various industries, building a highly specialized public-private partnership network.
## 3. Strengthening External Communication
We will proactively disseminate our unique initiatives related to CE, aiming to maximize external PR effects.
## 4. Creation of Circular Business Opportunities
We aim to create new circular businesses by utilizing the platforms of both partnerships.
## About Circular Partners (CPs)
CPs is an industry-government-academia partnership established by the Ministry of Economy, Trade and Industry in September 2023. Based on the "Growth-Oriented Resource-Autonomous Economic Strategy," it promotes concrete initiatives toward realizing CE, such as formulating visions and roadmaps and building a circular economy information distribution platform.
As of March 2026, 850 organizations are participating.
Official Website: https://www.cps.go.jp/
## About Japan Partnership for Circular Economy (J4CE)
J4CE is a partnership jointly established in March 2021 by the Ministry of the Environment, the Ministry of Economy, Trade and Industry, and the Japan Business Federation (Keidanren). It aims to foster understanding and promote initiatives for the circular economy among a wide range of stakeholders, including domestic companies.
As the transition to a circular economy accelerates globally, efforts to promote the circular economy across the government are further progressing in Japan as well. Following the formulation of the "Growth-Oriented Resource-Autonomous Economic Strategy" by the Ministry of Economy, Trade and Industry (METI) in 2023, the "Package for Accelerating the Transition to a Circular Economy" was decided at a ministerial meeting in December 2024. In the events and experiential space domain, achieving resource circulation has become an urgent issue, considering the current situation where massive amounts of materials and decorations are used.
In response to this social trend, Dentsu Live has decided to join both the CPs and J4CE partnerships to further promote the social implementation of resource-circulating solutions in the areas of event, space, and experience design, leveraging the knowledge and track record regarding the circular economy cultivated as a member of the Dentsu Group.
Our company has actively developed initiatives in the circular economy domain so far, but by participating in both the CPs and J4CE partnerships, we anticipate the following effects, such as further strengthening collaboration and enhancing our expertise.
## 1. Acquisition of the Latest Case Studies and Information
We will quickly grasp the latest trends and advanced case studies of CE in Japan and overseas, and reflect them in our initiatives.
## 2. Construction of an Industry-Government-Academia Network
We will strengthen collaboration with companies, organizations, local governments, and research institutions in various industries, building a highly specialized public-private partnership network.
## 3. Strengthening External Communication
We will proactively disseminate our unique initiatives related to CE, aiming to maximize external PR effects.
## 4. Creation of Circular Business Opportunities
We aim to create new circular businesses by utilizing the platforms of both partnerships.
## About Circular Partners (CPs)
CPs is an industry-government-academia partnership established by the Ministry of Economy, Trade and Industry in September 2023. Based on the "Growth-Oriented Resource-Autonomous Economic Strategy," it promotes concrete initiatives toward realizing CE, such as formulating visions and roadmaps and building a circular economy information distribution platform.
As of March 2026, 850 organizations are participating.
Official Website: https://www.cps.go.jp/
## About Japan Partnership for Circular Economy (J4CE)
J4CE is a partnership jointly established in March 2021 by the Ministry of the Environment, the Ministry of Economy, Trade and Industry, and the Japan Business Federation (Keidanren). It aims to foster understanding and promote initiatives for the circular economy among a wide range of stakeholders, including domestic companies.