Dentsu Digital Certified as 'Gold Partner', the Highest Tier in X Advertising Certified Partner Program

Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hisashi Takimoto; hereinafter 'Dentsu Digital') has been certified as 'Gold Partner', the highest tier in the advertising certified partner program※1 established by X Corp. Japan (Headquarters: Chuo-ku, Tokyo; Representative Director: Ayumu Matsuyama; hereinafter 'X Corp.'). The X Advertising Certified Partner Program is awarded to certified advertising companies and agencies that have demonstrated exceptional sales performance and operational experience, and are highly reliable in advertising effectiveness and marketing support. Certification is conducted once a year, and evaluations are made across four tiers (Gold, Silver, Bronze, and Advanced). To date, Dentsu Digital has not only sold and managed X advertising but has also promoted diverse initiatives, including the construction of a data clean room※2 in collaboration with X Corp., leveraging advanced data utilization to provide unique marketing solutions. Going forward, Dentsu Digital will further strengthen its partnership with X Corp., contributing to the sustainable business growth of its clients by maximizing advertising effectiveness and advancing marketing sophistication. ※1: About X Advertising Certified Agencies https://marketing.x.com/ja/agency-certification-program ※2: A data clean room is a mechanism for securely analyzing multiple data sets while protecting personal information. https://www.dentsudigital.co.jp/ Dentsu Digital is Japan's largest comprehensive digital firm. With the purpose of 'Moving people's hearts, creating value, and changing the way the world works,' it integrates creativity and technology that resonate with consumers to realize all forms of transformation. As a partner in clients' business growth, it aims for 'transformation and growth' in the economy and society by co-creating new value.