Dentsu Digital Rebrands Conversational AI Development Solution "∞AI Chat" to "AI For Growth Canvas"

Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and Executive Officer: Hisashi Takimoto; hereinafter, Dentsu Digital) has rebranded a part of its conversational AI development support solution "∞AI Chat," which is part of the solution brand "∞AI®"*1 that comprehensively supports companies' next-generation marketing activities through AI utilization, to "AI For Growth Canvas."

This renewal includes a complete update of the UI (User Interface) and the full-scale launch of "AI for Growth Marketing Agents"*2 (optional feature), a set of 10 AI agents specialized in marketing operations.

Amidst the proliferation of various AI tools driven by generative AI, AI is transforming from a mere means of operational efficiency into an entity that enhances human thinking by fostering mutual growth. However, previous AI tools have primarily focused on functionality and technical specifications, facing challenges in terms of "approachability" and "experiential value" to establish routine use in practical business settings.

This rebranding aims to improve usability and contribute to the sophistication of corporate marketing initiatives, based on Dentsu Digital's extensive track record in developing "∞AI Chat" and supporting clients.

The name "AI For Growth Canvas" embodies the desire to be a fertile ground (canvas) where each marketer can freely draw inspiration and vividly color the world.

【Key Features of "AI For Growth Canvas"】

■ Design balancing convenience and approachability

• Introduction of a new brand identity

The conventional function-centric interface has been revamped, adopting vibrant colors and endearing icon designs. This approachability lowers the psychological barrier to using AI in practical work.

• Intuitive agent management (My Agent)

Agents used in daily operations are arranged in a highly visible card format. This achieves high operability, allowing anyone to perform basic operations without relying on manuals.

■ "AI for Growth Marketing Agents" optimized for corporate needs

"AI for Growth Marketing Agents" is a group of AI agents specialized in marketing operations, trained on consumer survey data held by the Dentsu Group in Japan, the thought processes of planners/creators, and knowledge accumulated from actual projects*3. These agents seamlessly collaborate on "AI For Growth Canvas," allowing marketers to receive end-to-end support through dialogue with agents, from discovering consumer insights and strategic planning to concept development, measure consideration, creative production, and verification across key marketing activity processes. Companies can select and implement the optimal agents from the following 10 types as options, according to their needs.

Agent Name	Role/Function Overview
AI Depth Interview	Explores target customer issues through interviews with AI mimicking consumers.
AI Group Interview	A facilitator AI automatically conducts dialogues with multiple AIs to gain insights into research themes.
AI Strategy Planner	Assists in organizing requirements and builds the foundation of strategy through a logical process.
AI Product Planner	Plans product proposals according to frameworks and organizes them into concept sheets.
AI Journey Planner	Creates practical journey maps based on customer psychology and data, enhancing the accuracy of measures.
AI Brainstorming	Generates a wide range of ideas for expanding perspectives and setting viewpoints in the initial consideration phase for given conditions.
AI Activation	Utilizes case studies and logic to build optimal activation plans for each phase.
AI Copywriter	Creates texts such as catchphrases, naming, and taglines using professional know-how.
AI Media Planner	Constructs concrete media plans for each funnel's measures through logical consideration.
AI Digital Media Planner	Constructs digital media plans, including reasons for proposals, through a logical process.

Furthermore, the AI chat building and development support service for consumers, previously offered as "∞AI Chat," will maintain its name and continue to be provided after this rebranding. Moving forward, Dentsu Digital will further strengthen its structure to meet diverse corporate needs, selecting and providing the optimal chat platform under a flexible development system that does not depend on specific system infrastructures, in collaboration with leading domestic and international AI chat vendors, while adhering to corporate security requirements and existing implementation environments.

Dentsu Digital will continue to expand the scope of target operations and phases for "AI For Growth Canvas" in response to client feedback and market changes. By progressively implementing functional updates that further accelerate the cycle of "creating, connecting, and using" AI agents, and by leveraging Dentsu Group's unique knowledge, Dentsu Digital will powerfully support clients' next-generation marketing activities.

The Dentsu Group in Japan is promoting its unique AI strategy "AI For Growth," which contributes to the growth of customers and society by combining "human intelligence" and "AI intelligence."

For more information on AI For Growth, please visit the following webpage:

https://www.dentsu.co.jp/labo/ai_for_growth/

*1: About "∞AI®" https://www.dentsudigital.co.jp/services/data-ai/mugen-ai

*2: All "AI for Growth Marketing Agents" have been developed for "AI For Growth Canvas." They differ from agents previously developed by Dentsu Group companies in Japan.

*3: When utilizing actual project data for AI, client-specific information is removed/anonymized and executed in a secure environment. No information that can identify individual clients is used.

＜About Dentsu Digital＞https://www.dentsudigital.co.jp/

Dentsu Digital is Japan's largest comprehensive digital firm. With the purpose of "moving people's hearts, creating value, and changing the way the world is," we integrate creativity and technology that resonate with consumers to achieve all forms of transformation. As a business growth partner for our clients, we aim for "transformation and growth" in the economy and society by co-creating new value.