DeNA to Participate in Executive Committee for Urban Festival "KAWASAKI FESTIVAL 2026" to Create Pre-Opening Buzz for "Kawasaki Arena-City Project"

DeNA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tomoko Namba; hereinafter referred to as DeNA) announced its participation in the executive committee for "KAWASAKI FESTIVAL 2026," an urban festival to be held for the first time in the Kawasaki Station area on Sunday, November 1, 2026, and Tuesday, November 3, 2026 (Holiday). DeNA will drive brand development, content design, and planning/operation for the festival.

This initiative is part of the "Kawasaki Arena-City Project," a project jointly promoted by DeNA and Keikyu Corporation (Location: Yokohama-shi, Kanagawa; President: Yukihiro Kawamata; hereinafter referred to as Keikyu Electric Railway) at a site adjacent to Keikyu Kawasaki Station. This project aims to create a town centered around the construction of a complex entertainment facility and its surrounding area. The "Kawasaki Arena-City Project" has set "Development of Content to Energize the City" as one of its key objectives. Following the planned opening of the Arena City in 2030, the goal is to attract 3.3 million visitors annually through home games for the Kawasaki Brave Thunders, sports, and live entertainment performances such as dance, along with town development. As a major measure to achieve this, DeNA will participate in the executive committee of the new urban festival "KAWASAKI FESTIVAL 2026," launched by the public and private sectors, to work on creating new vibrancy in the city in anticipation of the Arena City's opening.

*1 The "Kawasaki Arena-City Project" is engaged in town development centered on the arena and its surrounding areas, with three key objectives: "Arena City Development in Harmony with the City," "Development of Content to Energize the City," and "Sustainable City Development (Kawasaki 2050 Model)."

Background

DeNA has deepened its collaboration with the local community in Kawasaki, starting with its assumption of club operations for the Kawasaki Brave Thunders in 2018, using sports as a catalyst. In 2025, DeNA was selected for the public proposal "Outsourcing Services for Branding and Event Planning and Execution Utilizing the 100th Anniversary of Kawasaki City's Incorporation" by Kawasaki City. In this role, DeNA worked on designing a common theme to connect events held in the Kawasaki Station area, launching the music live event "LIVE STOCK - KAWASAKI MUSIC JOURNEY - ", and planning/operating measures to encourage city exploration.

For "KAWASAKI FESTIVAL 2026," to be held for the first time this year, DeNA will combine its established foundation of collaboration with local communities and government with its expertise in sports and live entertainment operations. Together with Kawasaki City, Keikyu Electric Railway, and other participating companies and organizations on the executive committee, DeNA will promote the launch of this festival.

About "KAWASAKI FESTIVAL"

"KAWASAKI FESTIVAL" is an urban festival to be held for the first time this year in the Kawasaki Station area, with the aim of fusing Kawasaki's diverse culture and creating significant vibrancy throughout the city through the collaboration of the public and private sectors. This year, "Minna no Kawasaki Matsuri," "Colors, Future! Summit 2026," "Keikyu Kawasaki Home Party - ENSEN FOOD, BEER, MUSIC - ", "LIVE STOCK - KAWASAKI MUSIC JOURNEY - ", and "Kawasaki Jazz 2026 Ai Furusato – Piano Solo & Trio" will be held collectively under the umbrella of "KAWASAKI FESTIVAL 2026" on Sunday, November 1, and Tuesday, November 3. The festival will feature a wide range of content, including talk sessions, hands-on activities, music live performances, and events utilizing the station platform and surrounding areas. It aims to create a space where diverse visitors, from children to adults, can encounter content that matches their interests, interact, and explore the entire area, experiencing Kawasaki's diverse culture in a multifaceted way. This festival aims to continue to grow into a new "face of Kawasaki" that generates ongoing vibrancy and excitement by involving diverse stakeholders and the entire city, and to evolve into a destination where ambitious and talented people who want to "try new things" from both Japan and abroad will gather.

For detailed information about this festival, please refer to the press release issued today, June 30, by the KAWASAKI FESTIVAL 2026 Executive Committee.

https://kawasaki-festival.jp/news/260630/

DeNA's Role

1 "KAWASAKI FESTIVAL" Brand Development

As part of the brand development for this festival, DeNA developed the overall name "KAWASAKI FESTIVAL," the concept "Challenger’s Fes," and the brand message. Furthermore, a symbol mark*2 embodying the concept was created with the cooperation of external partners under DeNA's production.

*2 The symbol mark is currently undergoing trademark registration application procedures.

2 Content Design

In terms of content initiatives, three content categories have been designed: "CULTURE (Nurturing Culture)," "LIVE (Moving Hearts)," and "& CHALLENGE (Putting into Practice)" with the aim of creating multifaceted experiences that allow visitors to engage with Kawasaki's diverse attractions. Under these categories, "KAWASAKI FESTIVAL 2026" will comprise content from multiple events that were previously held individually, along with newly organized programs.

3 Planning and Operation of "Minna no Kawasaki Matsuri": To be held on Sunday, November 1

DeNA will be responsible for the theme design, planning, and operation of "Minna no Kawasaki Matsuri," which was selected through Kawasaki City's public proposal "Outsourcing Services for Event Planning and Execution Utilizing City Hall Street and Other Areas in FY2026." To be held on Sunday, November 1, 2026, this will be the fourth iteration of "Minna no Kawasaki Matsuri," a festival where diverse cultures such as sports, dance, art, music, and food converge in public spaces like the street in front of City Hall and the Keikyu Kawasaki Station area. This year's theme is "Intersection of Beginnings." It aims to create a space where diverse stakeholders and visitors can interact, fostering opportunities for new experiences and challenges as part of the "CULTURE (Nurturing Culture)" category of "KAWASAKI FESTIVAL 2026."

【Date】

Sunday, November 1, 2026

【Venue】

City Hall Street / Keikyu Kawasaki Station Front / Kawasaki Station East Exit Rotary / Kawasaki City Hall Main Building / City Hall Plaza / Inage Park

【Organizer】

Kawasaki City

4 Planning and Operation of "LIVE STOCK - KAWASAKI MUSIC JOURNEY - ": To be held on Tuesday, November 3

"LIVE STOCK - KAWASAKI MUSIC JOURNEY - ", which was held for the first time last year with the aim of creating new vibrancy in the Kawasaki Station area, will be held this year as content in the "LIVE (Moving Hearts)" category of "KAWASAKI FESTIVAL 2026," with DeNA responsible for its planning and operation. This year, the event will take place at two contrasting venues: "CLUB CITTA'", a large live hall within the entertainment district "La Cittadella," located about a 5-minute walk from the east exit of JR Kawasaki Station, which has led youth culture as a pioneer of domestic live halls; and "Muzakawasaki Symphony Hall," a classical hall boasting world-class acoustics located in front of the west exit of JR Kawasaki Station. The festival will invite artists from various generations and genres to offer a unique musical experience.

Furthermore, "La Cittadella" will host "The Commons in LIVE STOCK - KAWASAKI MUSIC JOURNEY - ", a free-entry culture market where visitors can find artists' personal belongings and one-of-a-kind items, along with a free music stage. With the concept of "STOCK (accumulating and inheriting)" the energy generated by live experiences as future culture, the event aims to create a space where new values and culture emerge through the meeting and connection of diverse people via music.

【Date】

Tuesday, November 3, 2026

【Venue】

CLUB CITTA' / MUZA KAWASAKI SYMPHONY HALL / La Cittadella

【Performing Artists & Ticket Information】

<CLUB CITTA'> Performing Artists: Schadaraparr, Suiyoubi no Campanella, tofubeats Advance ticket sales (first-come, first-served) begin at 2:00 PM on Tuesday, June 30. For details on ticket information, please check the official website of this event. https://live-stock-kawasaki.com/

<MUZA KAWASAKI SYMPHONY HALL> Detailed information regarding performing artists and tickets is scheduled to be announced in late July.

【Organizer】

KAWASAKI FESTIVAL 2026 Executive Committee

For detailed information about "LIVE STOCK - KAWASAKI MUSIC JOURNEY - ", please refer to the press release issued today, June 30, by the KAWASAKI FESTIVAL 2026 Executive Committee.

https://kawasaki-festival.jp/news/260630-2/

5 Planning and Operation of "& CHALLENGE PROGRAM" Street Stages

Based on the "KAWASAKI FESTIVAL" concept of "Challenger’s Fes," DeNA will be responsible for planning and operating the "& CHALLENGE PROGRAM" within the "& CHALLENGE (Putting into Practice)" category as content embodying the first step of challenge. Aiming to realize individual aspirations and new attempts as "challenges," DeNA will promote the planning and operation of street stages where performers from diverse genres gather, in collaboration with Kawasaki City. Publicly solicited programs are also planned.

Detailed information regarding the outline, content, and schedule of each event will be released on the official "KAWASAKI FESTIVAL" website and official social media accounts. By consolidating information from multiple events and publicly solicited programs, DeNA aims to enhance information dissemination, deliver event information to a wide audience, and improve visitor flow on the event days.

Official Website: https://kawasaki-festival.jp/

Official X Account: https://x.com/kawa_saki_fes

Official Instagram Account: https://www.instagram.com/kawa_saki_fes

* Information dissemination on social media will commence sequentially after the release of this press release.

* Information contained in this release is subject to change based on future consultations and deliberations with relevant parties.