Pococha Sponsors SKE48 Theater, Launching New Projects Including Live Streaming Linked to Theater Performances as "SKE48 Theater Supported by Pococha"

DeNA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Shingo Okamura; hereinafter referred to as DeNA) announced that "Pococha," a live communication app operated by the company, will sponsor the "SKE48 Theater," the exclusive theater for the idol group "SKE48" based in Nagoya's Sakae district. Accordingly, the theater will be renamed "SKE48 Theater Supported by Pococha," and new initiatives will commence from April 2026.

In this project, live streaming on Pococha will be conducted in conjunction with performances held at the theater starting from April 2026. This aims to deliver the live atmosphere of the theater in real-time and provide a new viewing experience that fosters deeper connections between fans and members through the app.

Furthermore, to commemorate the launch of this project, a collaboration commercial has been produced. The commercial features a total of six leaders and sub-leaders from SKE48's Team S, Team KII, and Team E, depicting them streaming on Pococha from various locations within the SKE48 Theater. The commercial is scheduled to be released from April 1, primarily at the SKE48 Theater.
Collaboration Commercial: https://youtu.be/iNrB0KbHMC4

Pococha aims to foster highly engaged communities through live streaming and create deep connections between streamers (liver) and listeners. Moving forward, based on "SKE48 Theater Supported by Pococha," we will develop various entertainment projects that transcend the boundaries of digital and real-world experiences.

■About SKE48 ( https://ske48.co.jp/ )

An idol group formed in Nagoya's Sakae district in July 2008, as the first nationwide expansion of AKB48, which is based in Akihabara, Tokyo. Named SKE48 (pronounced Es-kei-e Forty-eight) after the initial letters of its hometown Sakae. It became a pioneer of the 48 Project, which later expanded throughout Japan and globally. Daily performances consisting of songs, dances, and talks are held by each team—S, KII, and E—and research students at the SKE48 Theater located on the 2nd floor of SUNSHINE SAKAE, an entertainment complex symbolized by a Ferris wheel in Sakae, Nagoya.
Released their 36th single "Sandal Daze" on Wednesday, March 18, 2026.

■About Pococha ( https://www.pococha.com/ )

Pococha is a live communication app operated by DeNA Co., Ltd. It energizes live streaming through two-way communication between streamers (liver) and viewers (listener). With the concept of "Live Link Life ~Cherish This Moment Forever~", a variety of unique streamers, from ordinary people to models and singers, stream daily. Anyone can easily enjoy streaming anytime. It provides a comfortable platform for both streamers and listeners, fostering an at-home community where they can find supportive fans and value connections with them. The service launched in January 2017 and has accumulated over 7.36 million downloads in Japan as of the end of December 2025.

■About DeNA

DeNA is characterized by its wide range of businesses, including games, live communities, sports and urban development, and healthcare and medical services, all under the mission of "Delight beyond imagination for every individual." Since its establishment, the company has created numerous businesses driven by the strong passion and high technical capabilities of its challenging employees, from developing high-value-added services that accurately capture customer needs to their operation. Currently, with AI at its core, DeNA is working towards medium- to long-term growth by enhancing productivity and strengthening the competitiveness of existing businesses through its AI expert team, as well as creating and growing new businesses. Established in March 1999, listed on the Prime Market of the Tokyo Stock Exchange (stock code: 2432). For more details, please visit https://dena.com/jp/