Delight Inc. Acquires Trademark for Funeral Expense Support System "Sosai Tokubetsu Hojo" | Strengthening Reliability and Quality
Delight Inc. has announced the acquisition of a trademark for its funeral expense reduction system, "Sosai Tokubetsu Hojo." This move aims to enhance consumer trust and prevent misidentification of the service, which offers up to 55,000 JPY in Amazon gift cards to consumers who arrange funerals through eligible funeral homes via "Funeral Reviews."
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 7, 2026 at 12:02 (30 min after Collected)
Delight Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Ryo Takahashi) is pleased to announce that it has acquired a trademark for its funeral expense reduction system, "Sosai Tokubetsu Hojo," on April 22, 2026 (Trademark Registration No.: 7038473).
"Sosai Tokubetsu Hojo" is our unique system that provides up to 55,000 JPY in Amazon gift cards to consumers who arrange funerals through eligible funeral homes via "Funeral Reviews." Since its launch in August 2025, we have supported individuals who are unable to hold their desired funerals due to financial reasons.
With the acquisition of the trademark, our system for delivering support to consumers has been further enhanced. This will reduce the possibility of misidentification of the system's name and create an environment where consumers can use it with peace of mind.
**Overview of Trademark Registration**
Source: Japan Platform for Patent Information (J-PlatPat)
Trademark: Sosai Tokubetsu Hojo (Standard Characters)
Trademark Registration No.: 7038473
Registration Date: April 22, 2026
Application Date: September 9, 2025
Classification: Class 45 (Introduction of funeral homes for the execution of funerals, mediation/brokerage related to the execution of funerals, planning/proposing funerals, arrangement of funerals using the internet)
**Background of Trademark Registration | Creating an Environment Where Consumers Can Use the System with Peace of Mind**
Sosai Tokubetsu Hojo is a unique system that provides up to 55,000 JPY in Amazon gift cards to those who have conducted a funeral through "Funeral Reviews." It was launched with one of its objectives being to prevent regrets, such as having to forgo makeup for the deceased or meals with relatives due to financial reasons.
The reason Delight Inc. pursued trademark registration is to make the system easier for consumers to use.
Funeral expenses are generally billed after the funeral is completed. However, if consumers cannot trust the system or the chosen funeral home, due to potential additional charges or the possibility of subsidy applications not being approved, they may not be able to focus on bidding farewell to the deceased, and may feel hesitant to use the system.
Furthermore, the funeral industry has seen an increase in discounts and campaigns offered by various companies, many of which can be easily misunderstood. In such a situation, even if Sosai Tokubetsu Hojo is communicated to consumers, it is natural for some to hesitate to use it if the content and reliability of the system are not sufficiently conveyed.
By acquiring this trademark, we aim to prevent misidentification of the system and enable consumers to trust their funeral arrangements, thereby increasing opportunities for consumers to have funerals without regrets.
**Overview of Sosai Tokubetsu Hojo System**
"Sosai Tokubetsu Hojo" is a funeral support system uniquely launched by "Funeral Reviews." It is available through 390 business locations, with 74 corporations as eligible funeral homes.
Support Content: Up to 55,000 JPY in Amazon gift cards
Eligibility: Those who have requested a funeral through an eligible funeral home via "Funeral Reviews"
Eligible Prefectures: 10 prefectures
Eligible Municipalities: 169 municipalities
Eligible Funeral Homes: 70+ companies
*This system is unique to Delight Inc. and is not a public system.
(Number of eligible funeral homes as of May 1, 2026)
**How to Use**
1. Select a funeral home with the "Sosai Tokubetsu Hojo Eligible" badge on "Funeral Reviews" (https://soogi.jp)
2. Contact the funeral home directly by phone
3. Discuss and conduct funeral arrangements
4. After the funeral, receive up to 55,000 JPY in Amazon gift cards via SMS
Sosai Tokubetsu Hojo Details: https://soogi.jp/special_funeral_assistance
**What is "Funeral Reviews"?**
"Funeral Reviews" (https://soogi.jp) is a website created to resolve the mentally and time-consuming problem of choosing a funeral home. It provides reviews from people who have actually held funerals and detailed information about funeral homes.
**Main Features**
* **Reliable Reviews:** Publishes reviews from people who have actually held funerals. Contact verification and submission of proof documents are required at the time of posting to confirm that the voices are from genuine users.
* **Direct Contact:** Users can speak directly with funeral homes by phone without going through a call center.
* **Completely Free:** No initial fees or monthly fees whatsoever; all estimates and consultations are free. No membership registration is required.
* **Abundant Information:** You can compare and consider pricing plans, actual funeral cases, images of altars and venues, and facility information all on one site.
* **24/7 Support:** You can consult or request funeral services anywhere in the country, anytime.
**Company Profile**
Company Name: Delight Inc.
Established: October 1, 2007
Headquarters: Sancaterina 2F, 1-36-12 Shinjuku, Shinjuku-ku, Tokyo
Representative: Ryo Takahashi (X account: https://x.com/takaryo_delight)
Capital: 50,000,000 JPY (as of January 31, 2023)
URL: https://delight.co.jp
**Services**
"Funeral Reviews": https://soogi.jp
"Sosai Tokubetsu Hojo" is our unique system that provides up to 55,000 JPY in Amazon gift cards to consumers who arrange funerals through eligible funeral homes via "Funeral Reviews." Since its launch in August 2025, we have supported individuals who are unable to hold their desired funerals due to financial reasons.
With the acquisition of the trademark, our system for delivering support to consumers has been further enhanced. This will reduce the possibility of misidentification of the system's name and create an environment where consumers can use it with peace of mind.
**Overview of Trademark Registration**
Source: Japan Platform for Patent Information (J-PlatPat)
Trademark: Sosai Tokubetsu Hojo (Standard Characters)
Trademark Registration No.: 7038473
Registration Date: April 22, 2026
Application Date: September 9, 2025
Classification: Class 45 (Introduction of funeral homes for the execution of funerals, mediation/brokerage related to the execution of funerals, planning/proposing funerals, arrangement of funerals using the internet)
**Background of Trademark Registration | Creating an Environment Where Consumers Can Use the System with Peace of Mind**
Sosai Tokubetsu Hojo is a unique system that provides up to 55,000 JPY in Amazon gift cards to those who have conducted a funeral through "Funeral Reviews." It was launched with one of its objectives being to prevent regrets, such as having to forgo makeup for the deceased or meals with relatives due to financial reasons.
The reason Delight Inc. pursued trademark registration is to make the system easier for consumers to use.
Funeral expenses are generally billed after the funeral is completed. However, if consumers cannot trust the system or the chosen funeral home, due to potential additional charges or the possibility of subsidy applications not being approved, they may not be able to focus on bidding farewell to the deceased, and may feel hesitant to use the system.
Furthermore, the funeral industry has seen an increase in discounts and campaigns offered by various companies, many of which can be easily misunderstood. In such a situation, even if Sosai Tokubetsu Hojo is communicated to consumers, it is natural for some to hesitate to use it if the content and reliability of the system are not sufficiently conveyed.
By acquiring this trademark, we aim to prevent misidentification of the system and enable consumers to trust their funeral arrangements, thereby increasing opportunities for consumers to have funerals without regrets.
**Overview of Sosai Tokubetsu Hojo System**
"Sosai Tokubetsu Hojo" is a funeral support system uniquely launched by "Funeral Reviews." It is available through 390 business locations, with 74 corporations as eligible funeral homes.
Support Content: Up to 55,000 JPY in Amazon gift cards
Eligibility: Those who have requested a funeral through an eligible funeral home via "Funeral Reviews"
Eligible Prefectures: 10 prefectures
Eligible Municipalities: 169 municipalities
Eligible Funeral Homes: 70+ companies
*This system is unique to Delight Inc. and is not a public system.
(Number of eligible funeral homes as of May 1, 2026)
**How to Use**
1. Select a funeral home with the "Sosai Tokubetsu Hojo Eligible" badge on "Funeral Reviews" (https://soogi.jp)
2. Contact the funeral home directly by phone
3. Discuss and conduct funeral arrangements
4. After the funeral, receive up to 55,000 JPY in Amazon gift cards via SMS
Sosai Tokubetsu Hojo Details: https://soogi.jp/special_funeral_assistance
**What is "Funeral Reviews"?**
"Funeral Reviews" (https://soogi.jp) is a website created to resolve the mentally and time-consuming problem of choosing a funeral home. It provides reviews from people who have actually held funerals and detailed information about funeral homes.
**Main Features**
* **Reliable Reviews:** Publishes reviews from people who have actually held funerals. Contact verification and submission of proof documents are required at the time of posting to confirm that the voices are from genuine users.
* **Direct Contact:** Users can speak directly with funeral homes by phone without going through a call center.
* **Completely Free:** No initial fees or monthly fees whatsoever; all estimates and consultations are free. No membership registration is required.
* **Abundant Information:** You can compare and consider pricing plans, actual funeral cases, images of altars and venues, and facility information all on one site.
* **24/7 Support:** You can consult or request funeral services anywhere in the country, anytime.
**Company Profile**
Company Name: Delight Inc.
Established: October 1, 2007
Headquarters: Sancaterina 2F, 1-36-12 Shinjuku, Shinjuku-ku, Tokyo
Representative: Ryo Takahashi (X account: https://x.com/takaryo_delight)
Capital: 50,000,000 JPY (as of January 31, 2023)
URL: https://delight.co.jp
**Services**
"Funeral Reviews": https://soogi.jp