Zero Regrets Over Funeral Expenses! "Soogi no Kuchikomi" Challenges the "Visualization" of Funeral Costs #AprilDream

Our company supports "April Dream," an initiative to make April 1st a day for sharing dreams. This press release represents the dream of Delight Inc.

Delight Inc. (Head office: Shinjuku-ku, Tokyo; Representative Director: Ryo Takahashi) aims to enhance transparency in the funeral industry and create an environment where consumers can arrange funerals with peace of mind.

Through "Soogi no Kuchikomi" (Funeral Reviews), a funeral home comparison site operated by the company, we will actively promote initiatives centered on disclosing actual examples of funeral costs.

Our Dream: "Eliminating Regret over Funeral Expenses" After a funeral, many bereaved families face not only grief but also a vast amount of administrative work, including various notifications, inheritance procedures, and arrangements for condolence gift returns.

In such circumstances, experiences like "the amount was different from what I expected" or "additional fees were charged later" leave deep regret in the hearts of bereaved families.

Our dream is to eliminate anxiety and regret regarding funeral expenses.

If the "true total cost," including offerings (obuse) and meal expenses, is known in advance, bereaved families can focus on saying goodbye to their loved ones with peace of mind.

Background: Over Half of Consumers Seek "Real Total Payment Amount" On February 20, 2026, Delight conducted a "Survey on Anxiety in Choosing a Funeral Home" (internet survey) targeting 1,000 men and women aged 40-50 nationwide.

When asked "Information you absolutely want to know before contracting a funeral home" (select one), "Real examples of total payment amount, including offerings and meal expenses" was the most common answer, selected by 507 people (50.7%), significantly surpassing the second most common answer, "Reasons for satisfaction and good points from actual users," which was selected by 159 people (15.9%).

This clearly shows that what consumers most desire is not the "plan price" listed in brochures, but real examples of the actual amount paid.

Growing Social Interest in Funeral Expense Troubles Troubles concerning funeral expenses are attracting increasing social attention. Our representative, Ryo Takahashi, appeared on Fuji TV's "Sun! Shine" on August 26, 2025, to explain examples of funeral expense troubles. Furthermore, in May 2025, he published the book "Regret-Free Funeral and Grave Selection," continuing to disseminate information on common troubles consumers face and their countermeasures.

"Soogi no Kuchikomi" also receives inquiries such as "How much do funeral expenses cost?" and "How much should I pay for offerings?", indicating that the lack of transparency in costs is a major source of anxiety for consumers.

Specific Initiatives Past Initiatives * Disclosure of offering amount examples (started March 2026): Actual offering amounts paid are disclosed by region, providing a guideline for market rates. * Collection and disclosure of funeral expense examples: Examples showing actual funeral costs, along with their breakdown, are published. * Publication of staff responses and sentiments: Information is provided not only on costs but also on the type of support and consideration given by staff. Future Developments * Collection of trouble examples and disclosure of solutions: Systematically organize examples of funeral expense troubles and disclose them along with concrete solutions. * Gradual expansion of offering expense examples, currently partially disclosed in urban areas, to nationwide coverage. * Disclosure of real voices: Disseminate consumer-oriented information based on actual inquiries and experiences submitted to "Soogi no Kuchikomi."

What is Soogi no Kuchikomi? "Soogi no Kuchikomi" (https://soogi.jp) is a website created to resolve the mentally and time-consuming problem of choosing a funeral home. It provides reviews from people who have actually held funerals and detailed information about funeral homes.

Main Features of "Soogi no Kuchikomi" * Reliable Reviews: Publishes reviews from people who have actually held funerals. Contact information verification and submission of proof documents are required during posting to confirm that they are authentic user voices. * Direct Contact: Users can speak directly with funeral homes by phone, without going through a call center. * Completely Free: No initial fees or monthly fees, and all estimates and consultations are free. No membership registration is required, allowing easy access to necessary information when needed. * Abundant Information: Users can compare and consider pricing plans, actual funeral examples, images of altars and venues, and facility information all on one site. * 24/7 Support: Funeral consultations and requests can be made anywhere in the country, at any time. Consultations are possible early morning, late night, or anytime.

Company Profile Company Name: Delight Inc. Established: October 1, 2007 Head Office Location: Sankaterina 2F, 1-36-12 Shinjuku, Shinjuku-ku, Tokyo Representative: Ryo Takahashi, Representative Director (X account: https://x.com/takaryo_delight) Capital: 50,000,000 JPY (as of January 31, 2023) URL: https://delight.co.jp

Services "Soogi no Kuchikomi": https://soogi.jp "Soogi no Web Tan": https://sougi-webtan.com "Ohaka no Kuchikomi" (Grave Reviews): https://oohaka.jp "Ohaka no Web Tan": https://www.sougi-webtan.com/lp-oohaka/ "AI Search Lab": https://delight.co.jp/ai-search-lab/