Zero regrets over funeral expenses! "Soogi no Kuchikomi" challenges the "visualization" of funeral costs #AprilDream
Delight Co., Ltd., operating the funeral home comparison site "Soogi no Kuchikomi," is proactively promoting initiatives centered on publicly disclosing actual funeral expense examples. The goal is to enhance transparency in the funeral industry and eliminate consumer regrets regarding costs, allowing families to focus on saying goodbye to loved ones without financial worries.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 14:05 (477h 17m after Collected)
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is the dream of Delight Co., Ltd.
Delight Co., Ltd. (Head office: Shinjuku-ku, Tokyo, Representative Director: Ryo Takahashi) aims to increase transparency in the funeral industry and create an environment where consumers can arrange funerals with peace of mind.
Through its operated funeral home comparison site "Soogi no Kuchikomi," the company will actively promote initiatives focused on publicly disclosing actual examples of funeral expenses.
## Our Dream: "Eliminating regrets over funeral expenses"
After a funeral, many bereaved families face not just grief but also a massive amount of administrative work, including various notifications, inheritance procedures, and arrangements for incense money returns.
In such circumstances, experiences like "the amount was different from what I expected" or "additional fees were charged later" leave deep regrets in the hearts of bereaved families.
Our dream is to eliminate anxiety and regrets regarding funeral expenses.
If the "real total amount" including offerings and meal expenses is known in advance, bereaved families can focus on saying goodbye to their loved ones with peace of mind.
## Background: Over half of consumers desire "real total payment amounts"
On February 20, 2026, Delight conducted a "Survey on anxieties regarding choosing a funeral home" (internet survey) targeting 1,000 men and women aged 40-50 nationwide.
When asked "What information would you absolutely want to know before contracting with a funeral home?" (select one), "Real examples of total payment amounts, including offerings and meal costs" was the most common answer at 507 people (50.7%), significantly outpacing the second most common, "Reasons why actual users were satisfied and positive points" at 159 people (15.9%).
It has become clear that what consumers most desire is not the "plan fee" listed in brochures, but real examples of the amounts actually paid.
## Rising social interest in funeral expense troubles
Troubles surrounding funeral expenses are attracting increasing social interest. Our representative, Ryo Takahashi, appeared on Fuji TV's "Sun! Shine" on August 26, 2025, to explain cases of funeral expense troubles. Furthermore, in May 2025, he published his book 'Funeral and Grave Selection Without Regret,' continuing to disseminate information on common troubles consumers face and their countermeasures.
"Soogi no Kuchikomi" also receives inquiries such as "How much do funeral expenses cost?" and "How much should I pay for offerings?", indicating that the opaqueness of costs is a major source of anxiety for consumers.
## Specific initiatives
### Past initiatives
-
Delight Co., Ltd. (Head office: Shinjuku-ku, Tokyo, Representative Director: Ryo Takahashi) aims to increase transparency in the funeral industry and create an environment where consumers can arrange funerals with peace of mind.
Through its operated funeral home comparison site "Soogi no Kuchikomi," the company will actively promote initiatives focused on publicly disclosing actual examples of funeral expenses.
## Our Dream: "Eliminating regrets over funeral expenses"
After a funeral, many bereaved families face not just grief but also a massive amount of administrative work, including various notifications, inheritance procedures, and arrangements for incense money returns.
In such circumstances, experiences like "the amount was different from what I expected" or "additional fees were charged later" leave deep regrets in the hearts of bereaved families.
Our dream is to eliminate anxiety and regrets regarding funeral expenses.
If the "real total amount" including offerings and meal expenses is known in advance, bereaved families can focus on saying goodbye to their loved ones with peace of mind.
## Background: Over half of consumers desire "real total payment amounts"
On February 20, 2026, Delight conducted a "Survey on anxieties regarding choosing a funeral home" (internet survey) targeting 1,000 men and women aged 40-50 nationwide.
When asked "What information would you absolutely want to know before contracting with a funeral home?" (select one), "Real examples of total payment amounts, including offerings and meal costs" was the most common answer at 507 people (50.7%), significantly outpacing the second most common, "Reasons why actual users were satisfied and positive points" at 159 people (15.9%).
It has become clear that what consumers most desire is not the "plan fee" listed in brochures, but real examples of the amounts actually paid.
## Rising social interest in funeral expense troubles
Troubles surrounding funeral expenses are attracting increasing social interest. Our representative, Ryo Takahashi, appeared on Fuji TV's "Sun! Shine" on August 26, 2025, to explain cases of funeral expense troubles. Furthermore, in May 2025, he published his book 'Funeral and Grave Selection Without Regret,' continuing to disseminate information on common troubles consumers face and their countermeasures.
"Soogi no Kuchikomi" also receives inquiries such as "How much do funeral expenses cost?" and "How much should I pay for offerings?", indicating that the opaqueness of costs is a major source of anxiety for consumers.
## Specific initiatives
### Past initiatives
-