"Funeral Reviews" Launches "Stories" Feature to Provide Insight into Funeral Backgrounds and Staff Support

"Stories" feature launched on March 24, 2026

Delight Co., Ltd. (Headquarters: Shinjuku, Tokyo; CEO: Ryo Takahashi), operator of the funeral-specialized review site "Funeral Reviews" (Sogi no Kuchikomi), launched a new "Stories" feature on March 24, 2026. This feature shares the background of funeral services, the support provided by staff, and the real-life experiences of grieving families.

Background: Pricing and Plans Alone Don't Reveal the Quality of Funeral Staff

Many consumers feel anxious when choosing a funeral home, wondering if they are making the right decision even while comparing prices and plans. While costs can be compared, it is often difficult to know what kind of person the funeral director is or how they supported the bereaved family.

"Funeral Reviews" has supported users in selecting funeral homes through over 70,000 reviews, and this new initiative takes that support a step further.

Content Included in "Stories"

Family Situation and Wishes: The background and circumstances of the family

Example: Consulted three months prior to the funeral after receiving a terminal diagnosis and completed the estimate in advance.

Staff Support: How the staff acted from the initial inquiry to the day of the funeral

Example: A single staff member handled everything from the initial consultation through to the cremation day.

After the Funeral: Feedback and surveys from the family

Example: Words of gratitude for the pre-consultation and the staff's attentiveness on the day of the service.

Staff Profile and Comments: Name, title, and personal remarks

Example: Funeral Director Kobayashi: "I provided support to ensure the family would have no regrets."

Three Things You Can Confirm Through "Stories"

Funeral cases with the "Story" label allow users to see staff support details and family circumstances.

1. Direct Access to Staff

Since the staff's name and title are listed, consumers can understand who they are before calling. Because "Funeral Reviews" allows direct phone contact between consumers and funeral homes, users can speak directly to the staff member featured in the story.

2. Consult After Reading Similar Situations

By reading cases with similar circumstances—such as medical conditions or when preparations began—users can feel more prepared. This makes it easier to explain their situation to the staff and ensures a smoother conversation.

3. Understanding the Background Leads to Price Transparency

Users can see the context behind the costs, helping them understand why a specific price was charged. This resolves questions about costs beforehand, allowing for more informed inquiries.

What is "Funeral Reviews"?

"Funeral Reviews" is a platform that...