THE ROAST BEEF Launches Limited Father’s Day Gift Set Designed to Spark Conversation Around the Table

Dekunoverse Inc. (Head office: Setagaya-ku, Tokyo; Representative Director: Ayumu Hirakawa) announced that its D2C brand THE ROAST BEEF will begin selling a limited-time Father’s Day gift set from 11:00 on Friday, May 15, 2026. The product is a Father’s Day exclusive gift themed around the message, “We hope you’ll always stay cool,” delivering feelings of gratitude and respect through time spent at the dining table. This year, the brand has also added a “recent update report” to the back of the message card. The product was planned as a gift that gives not only food, but also a reason to start a conversation, addressing common Father’s Day concerns such as “We haven’t really talked lately” and “I don’t know what to give.” Father’s Day special site: https://lp.the- oast-beef.jp/2026-fathe sday In recent years, Father’s Day gifts have been shifting from “things” toward “communication.” Many people say they do not know what to give or feel too embarrassed to express gratitude, and there is a growing tendency to value gifts that create an opportunity for conversation. According to a survey on parent-child communication, the topic that adults most often discuss more frequently with their parents after growing up is “health and illness,” followed by “daily events,” “family and relatives,” and “meals and gourmet food.” Under its concept of “creating reasons for people to gather,” THE ROAST BEEF has proposed a new style of gifting: giving the dining table experience itself. For this Father’s Day product, the brand developed the set around the theme of “conversation starters,” aiming to deliver not only time around the table but also an atmosphere where conversation naturally begins. Reference URL: https://www.pgf-life.co.jp/compa y/ esea ch/2025/002.html The Father’s Day gift design evokes fathers as a “reliable back” and a presence that has supported the family, with a nostalgic and warm visual direction. The package includes the following message: With love fo the back I’ve always looked up to, with all my hea t. It recalls the back of a father walking ahead during childhood, the days of being picked up and dropped off, and ordinary moments at the dining table. Now that the giver has grown up, the gift is meant to convey heartfelt gratitude once again, together with roast beef. For this Father’s Day exclusive edition, the back of the message card includes a “recent update report.” It provides fields designed to encourage conversation, such as recent interests, work, health, places one wants to visit, recent happy moments, and health checks. The format allows senders to write a short life update, aiming to make Father’s Day more than a day for handing over an object and instead a natural opportunity for conversation. The details were carefully designed so that even people who do not often contact their fathers can communicate their feelings despite any awkwardness. Through this project, the brand aims to propose a new choice for Father’s Day: not only “Father’s Day presents,” “Father’s Day gifts,” and “Father’s Day food gifts,” but also “giving conversation on Father’s Day.” The limited Father’s Day special set includes 250g of Akagi beef roast beef from Gunma Prefecture, two homemade sauces (Chaliapin and Estragon), two types of roast chicken (plain and spice), a message card with the recent update report, and a Father’s Day exclusive gift box. The set is positioned as a healthy and satisfying Father’s Day gift featuring Akagi beef roast beef and two kinds of chicken. Sales begin at 11:00 on Friday, May 15, 2026. Purchase page: https://lp.the- oast-beef.jp/2026-fathe sday THE ROAST BEEF says the product is not merely a food gift, but a gift that delivers “time itself.” It creates an opportunity for families to gather around the table, helps communicate gratitude that is usually hard to say out loud, and generates time for conversation and sharing recent updates. “To make it possible to express ‘thank you’ in ways beyond words.” This Father’s Day, the brand suggests sending the feeling of “We hope you’ll always stay cool” together with time at the dining table. THE ROAST BEEF is a D2C brand built around the concept of “creating reasons for people to gather.” It sees roast beef not just as a dish, but as a trigger for people to come together, proposing new forms of communication through gifts and dining experiences. The brand mainly shares updates through its official website and Instagram. Official website: https://the- oast-beef.jp/ Instagram: https://www.i stag am.com/the oastbeef_1104/ Company name: Dekunoverse Inc. Head office: Milestone Building 1F, 1-6-3 Mishuku, Setagaya-ku, Tokyo Established: May 14, 2010 Capital: 7,770,000 yen Representative: Ayumu Hirakawa, Representative Director URL: https://deku ove s.com/