From THE ROAST BEEF: This Mother's Day, from 'Things' to 'Memories.' A New Gift is Born, Presenting 'The Dining Table of Those Days' with Flowers and Roast Beef!

Dekunovers Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Ayumu Hirakawa) will begin selling a limited-time gift set for Mother's Day from its D2C brand "THE ROAST BEEF" starting April 10, 2026 (Friday). This product was planned as a new gift experience that combines flowers and food, delivering "thank you" as "dining table time." It is a special Mother's Day exclusive set developed with the desire to "deliver 'thank you' on your behalf." : http://lp.the-roast-beef.jp/2026-mothersday Changes in Value for Mother's Day Gifts In recent years, in the gift market, the value of "gifting experiences and time" is spreading, not just "gifting things." Especially for Mother's Day, in addition to classic gifts like carnations and sweets, there is a growing trend to value "time spent together" and "memorable experiences." Against this backdrop, for this Mother's Day, we propose a new way of gifting: "gifting the dining table itself," under the concept of "A Reason for Family to Gather." "A Gift of the Dining Table," Presented Like a Bouquet For this Mother's Day, while cherishing the existing world view of THE ROAST BEEF, we have revised the design to a warmer tone, creating a gift that excites both the giver and receiver. The Mother's Day exclusive packaging is designed to evoke a "bouquet-like BOX," conveying feelings the moment it is opened. The gift card is also designed to match this world view, focusing not only on convenience but also on being a keepsake that recipients will want to hold onto. Furthermore, considering those who find it difficult to write messages by hand, the design is complete even without additional text. The packaging features the following message, inspired by the scene of an adult child gifting to their mother: May your table be filled with love, just like those days (May your dining table be filled with love, just like those days.) The dining table we gathered around so naturally as children. Now, as adults, we deliver those memories as the "givers." This product is designed with the theme of such a cycle of time. THE ROAST BEEF Mother's Day Limited Special Set Product Overview *Set Contents / ¥8,000 (tax included) ・Akagi Beef Roast Beef from Gunma Prefecture 250g ・2 types of homemade sauces (Chaliapin, Tarragon) ・Mother's Day exclusive flower BOX ・Special message card ・Mother's Day exclusive gift BOX Purchase the product here ▼ http://lp.the-roast-beef.jp/2026-mothersday Accompanied by a flower BOX that adds color. The vibrant colors that spread the moment the box is opened make the gifting moment even more special. The flower BOX features the long-lasting beauty unique to preserved flowers, combining the ease of being able to display it as is with a presence that subtly adds color to the space. It was designed to empathize with the giver's feeling of "the meat alone might be a bit lonely," and to color not only the dining table but the entire space. We aim to deliver an experience that includes not only visual splendor but also the excitement of the moment of gifting and the lingering afterglow after receiving it. As a special Mother's Day exclusive, each item is carefully prepared and delivered. This Mother's Day proposal from THE ROAST BEEF. From an adult child to their mother. Those days when we gathered around the dining table. Looking back, there are moments that suddenly come back to each family's dining table: smiling, crying, shedding tears of frustration, fighting with dad... Instead of just reminiscing about such memories, there is something that can be delivered in place of words, even amidst busyness. With meat and flowers, we encapsulate such an irreplaceable, ordinary moment and our heartfelt "thank you" from the past. Regarding AND PLANTS Preserved Flowers The preserved flowers used in this THE ROAST BEEF flower BOX were created by the online flower service "AND PLANTS." By adopting AND PLANTS' flowers, which are highly regarded for their sophisticated design and quality, we have further enhanced the completeness of the gift. The beauty of the flowers themselves, the impression they make the moment they are opened, and their continued presence in coloring the space afterward are important elements that support the experiential value of this Mother's Day gift. ・Official Website: https://andplants.jp/ Details and Latest Information Regarding the Brand We mainly disseminate information on our official website and Instagram! Please check and follow us. ・Brand Official: https://the-roast-beef.jp/ ・Instagram: https://www.instagram.com/theroastbeef_1104/ [Company Profile] Company Name: Dekunovers Inc. Headquarters: Milestone Building 1F, 1-6-3 Mishuku, Setagaya-ku, Tokyo Established: May 14, 2010 Capital: 7,770,000 JPY Representative: Representative Director Ayumu Hirakawa URL: https://dekunovers.com/