HOKA Launches CLIFTON 11 to Lighten Your Daily Runs.

Combining over a decade of cushioning heritage with even softer, evolved comfort for a smoother ride than ever before.

(July 1, 2026) - TOKYO, Japan, HOKA® (a division of Deckers Brands/NYSE:DECK), a performance footwear and apparel brand that inspires all people to take flight, is known for its innovative products that deliver an unparalleled ride.

We are pleased to announce the launch of the "CLIFTON 11 (Clifton 11)," the latest model in the iconic CLIFTON series, a beloved staple for daily trainers among many runners. The CLIFTON 11 will be available starting Wednesday, July 1st. Sales will be conducted through the official HOKA website, HOKA direct stores, and HOKA authorized retailers. Since its debut in 2014, the highly acclaimed CLIFTON has consistently pursued performance improvement by balancing innovative design with the cushioning runners demand. The CLIFTON 11 inherits the essence of the series while refining the brand's signature smooth ride.

The latest "CLIFTON 11" inherits the proven cushioning that has earned the trust of runners over the years. This is combined with an evolved engineered mesh upper that offers both breathability and a supportive, enveloping fit, and a softer sockliner. Designed for a light and smooth ride with every step, the CLIFTON 11 provides reliable security for runners' feet, allowing them to run any distance with ease.

Comment from Beka Brouw, Senior Director of Performance Footwear at HOKA

"For over 10 years, CLIFTON has set the standard for daily trainers and built trust with runners through HOKA's signature cushioning and innovative design. With the latest 'CLIFTON 11,' we've carefully carried over that legacy while refining the fit and updating the engineered mesh upper and sockliner. This results in a smoother stride and an incredibly comfortable experience with every step."

Lightness That Transforms Your Run

Polished to perfection for that signature CLIFTON ride, lighter than ever.

The "CLIFTON 11" fuses sophisticated performance design with subtle material updates that enhance the quality of your run. The upper features a premium engineered jacquard knit for a luxurious and high-quality feel. Strategically placed 3D printed overlays provide support and durability without compromising lightness. It also includes reflectors to enhance visibility in low light conditions and a double lace lock to keep the tongue in place.

The sole unit builds upon the highly trusted bottom unit from the previous model, offering renowned plush cushioning and a smooth heel-to-toe transition. Additionally, the Active Foot FrameTM provides natural stability upon landing with focused support in the heel, combined with HOKA's signature Meta-RockerTM geometry, ensuring a smooth ride from daily jogs to long-distance training.

CLIFTON 11 ¥19,800 (tax included)

Release Date: July 1, 2026 (Wednesday)

Available Sizes:

Women’s (22.0cm – 26.5cm / 236g per 24.5cm) Offset: 8mm

Men’s (25.0cm – 29.0cm, 30cm / 282g per 28cm) Offset: 8mm

CLIFTON 11 Product Retailers:

HOKA Official Website, HOKA Direct Stores, HOKA Authorized Retailers

【TECHNOLOGY】

[Upper]

・Engineered Mesh Upper

・Open Cell Sockliner

・3D Silicon Print

・Dual Lace Lock

[Midsole]

・Early Stage MetaRockerTM

・Active Foot FrameTM (Heel-focused)

・Compression Molded EVA Foam Midsole

[Outsole]

・Durability Rubber Outsole

Men’s Color Options

* BLACK / BLACK, BLACK / WHITE, FROST / BLACK, GALACTIC GREY / STARDUST, GALACTIC GREY / STELLAR GREY, NEON TANGERINE / FROST, STUCCO / GROUT, VARSITY NAVY / FADED NAVY, VIRTUAL BLUE / SOFT COBALT, WHITE / WHITE are also available in WIDE. BLACK / BLACK and BLACK / WHITE are also available in X-WIDE.

Women’s Color Options

* BLACK / BLACK, BLACK / WHITE, FADED NAVY / GLIMMERING BLUE, FROST / GLIMMERING BLUE, FROST / NEON YUZU, NEON YUZU / FROST, STARDUST / MELLOW LILAC, STARDUST / SILVER, TANGERINE GLOW / WHITE, WHITE / WHITE, ROSE CREAM / DEWY PINK are also available in WIDE. BLACK / BLACK and BLACK / WHITE are also available in X-WIDE.

【About HOKA®】

HOKA® is a rapidly growing performance footwear and apparel brand. Born in the mountains, HOKA footwear delivered a revolutionary combination of plush cushioning and minimal weight, creating a ride unlike any other. HOKA is committed to inspiring all people to take flight, from the world's most demanding athletes to everyday runners, by offering innovative footwear and apparel that supports every stride.

For more information, please visit the official HOKA website or follow @hoka_japan on #FlyHumanFly #TimeToFly.

【About Deckers Brands】

Deckers Brands is a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories. The company's portfolio of brands includes UGG®, HOKA®, Teva®, and Sanuk®.

Deckers Brands products are sold in more than 50 countries and territories by select department and specialty stores, company-owned and operated retail stores, and select third-party e-commerce websites. Deckers Brands has a 50-year history of growing niche footwear brands into market-leading lifestyle components that reach millions of loyal customers globally.

For more information, please visit www.deckers.com.

【Contact Information】 Brand Name: HOKA

Contact:

Deckers Japan / tel 0120-710-844

https://www.hoka.com/jp

Official Facebook Account @HOKAJP

Official Instagram/X Account @hoka_japan