A New Form of 'Care' for Father's Day: Sensitive Skin Care as an Option for Men's Skin Stressed by Shaving and UV Rays

DECENCIA Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Hidemi Nishino), a member of the Pola Orbis Group, is introducing a new option for Father's Day on June 21: a 'gift that cares for the skin.'

In recent years, while more men are incorporating skincare into their daily routines, men's skin is constantly exposed to various environmental stresses such as shaving, UV rays, and air conditioning.

When choosing skincare as a Father's Day gift, it is common to be unsure of what to select due to not knowing the recipient's skin type or texture preferences.

This Father's Day, why not consider sensitive skin care, which is easy to choose even for someone whose skin type and preferences are unknown, as a 'gift that cares for the skin'?

Skin Impression Affects Perceptions of Cleanliness and Youthfulness

Research conducted by Pola Chemical Industries, Inc. has shown that men's faces with reduced yellow dullness are perceived as having a greater impression of 'cleanliness,' 'freshness,' and 'youthfulness' compared to faces with yellow dullness. Skin impression is an important factor in business and interpersonal relationships, and interest in skincare among men has been increasing in recent years.

*For the details of the test in Figure 1, please refer to the original press release below.

[Source]
Release Title: 'Gloss' and 'Yellow Dullness' Change the Impression of Men's Faces
Date of Issue: January 26, 2023
Issuer: Pola Orbis Holdings Inc.
Original Release URL: https://prtimes.jp/main/html/rd/p/000000024.000092303.html

DECENCIA is Also Chosen by Men: Introducing the Top 3 Best-Selling Products

DECENCIA products are also favored by many male customers.

Here, we introduce the top 3 products in the 'Male Purchaser Ranking,' aggregated based on the number of male customers with purchase history on the DECENCIA official website during the period from January to May 2026.

1st Place: DECENCIA Wrinkle O/L Concentrate, Quasi-Drug, Anti-Wrinkle Serum for Sensitive Skin
An all-face anti-wrinkle serum aimed at achieving bouncy, resilient skin.
Focuses on the skin's inherent 'spring power*1.'
An oil-based serum for the entire face that gently delivers the wrinkle-improving active ingredient 'D-Wrinkle Amide*2' to every corner, from prominent wrinkles to fine, invisible wrinkles spread across the face. Formulated to be comfortable even for sensitive skin.
*1 Refers to the elasticity and flexibility of the stratum corneum. *2 Niacinamide.
Product: ¥7,150 (tax included) / 30mL

2nd Place: DECENCIA Lotion, Moisturizing Lotion for Sensitive Skin
Focuses on the sensation of penetration*.
A high-moisturizing lotion that locks in moisture.
Adopts a unique Hydro-Keep formula with high affinity for the stratum corneum, allowing a gentle, smooth texture to blend softly into the skin. Provides deep penetration* for a moist, hydrated feel from within without stickiness. By combining moisturizing ingredients, it fills the stratum corneum with moisture, reaching every corner. Leads to supple, translucent skin.
*Reaches the stratum corneum.
Product: ¥5,720 (tax included) Refill: ¥5,390 (tax included) / 125mL

3rd Place: DECENCIA Cream, Moisturizing Cream for Sensitive Skin
A 'Stratum Corneum Cream®' that creates a model of beautiful skin*.
A high-performance cream realized through the evolution of DECENCIA's unique technology 'Vita Cycle Veil®,' born from advanced stratum corneum research. The rich-textured cream melts comfortably into the skin, gently enveloping and protecting it. Prevents dryness and maintains moisture. Provides a satisfying firmness and prepares the necessary environment for beautiful, supple skin.
*Refers to a pseudo-stratum corneum that guides the skin to a beautiful and healthy state.
Product: ¥6,380 (tax included) Refill: ¥6,050 (tax included) / 30g

These top 3 products indicate interest in moisturizing and anti-aging* care items.

Continuous skincare habits are important for men's skin, which is easily exposed to daily environmental stresses such as shaving and UV rays.
Why not choose DECENCIA skincare as a new gift to care for your father's skin this Father's Day?
*Care according to age.

■ Sales Channels
・ DECENCIA Official Online Shop: https://www.decencia.co.jp/
・ @cosme STORE (select stores) & FLAGSHIP
Store list: https://www.decencia.co.jp/store/
・ Select general online shopping sites

■ About DECENCIA Inc.
DECENCIA is a sensitive skin care brand within the Pola Orbis Group. Based on the quality standards of the Pola Chemical Industries research laboratory and its unique expertise in sensitive skin, it develops products that pursue the essence of skincare. Driven by the desire to 'eliminate skin inequality,' it provides skincare that liberates the minds and skin of those suffering from sensitive skin.
・ DECENCIA Official Online Shop: https://www.decencia.co.jp/
・ DECENCIA Corporate Site: https://www.decencia.co.jp/company/
・ DECENCIA Customer Center TEL: 0120-714-115