DECENCIA Publicly Demonstrates 4 Professional Base Makeup Techniques for Time-Saving with Noticeably Different Finishes — For Sensitive Skin Brand DECENCIA —

DECENCIA Inc. (Shinagawa-ku, Tokyo; Representative Director: Emi Nishino), a member of the POLA ORBIS Group, publicly demonstrated professional base makeup techniques by a hair and makeup artist during an official Instagram Live broadcast. In this broadcast, professional techniques were introduced to achieve a significant difference in finish even with less time, addressing real skin concerns such as "no time in the morning," "concerned about dullness due to dryness," and "sensitive skin prone to redness." The easy-to-adopt methods received a great response. ## Background of the Project The need to make skin look beautiful, even within the limited time of a busy morning, is increasing. On the other hand, skin concerns such as dullness due to dryness and redness vary from person to person, and many voices are heard expressing concerns about how to choose and apply base makeup. Against this background, this broadcast focused on the theme of "achieving a significant difference in finish while saving time," introducing practical techniques by a professional hair and makeup artist, accompanied by demonstrations. ## 4 Base Makeup Techniques by Professionals for a Noticeably Different Finish 1: Time-saving technique with a single item For mornings with limited time, it is recommended to use multi-functional items such as BB essence to complete base makeup in one step. By blending it with your hands and applying it against the direction of pores, you can make pores less noticeable and even out the skin. By layering it on areas of concern, you can also adjust the coverage. 2: Technique to achieve a translucent impression by adding radiance If you are concerned about dullness due to dryness, the key is to add radiance with a primer instead of foundation. After providing moisture and radiance with an essence-type UV primer, partially correct brightness with a day essence, and then even out the skin with a BB cream. By suppressing unnecessary shine with powder and leaving desired radiance, you can create a translucent and three-dimensional impression. 3: Base makeup technique to naturally cover redness If you have sensitive skin and are concerned about redness, it is important to incorporate color correction while considering the burden on your skin. After evening out overall skin tone with a slightly yellowish primer, layer concealer on necessary areas to achieve natural coverage without a thick feeling. This creates a bright impression that doesn't look unnatural. 4: Advanced technique utilizing concealer Concealer can be used not only for coverage but also as an item to expand the range of finishes. By using it in combination with liquid or balm type blushes, it becomes easier to adjust colors while maintaining coverage, resulting in a finish that blends well with the skin. It supports makeup longevity while creating a natural flush. In this broadcast, both "easy to incorporate" and "achieving a noticeable difference in finish" were emphasized for all techniques. By incorporating them into daily makeup without difficulty, it became an opportunity to enjoy base makeup tailored to one's skin, even in a busy daily life. *Archive of the live broadcast here ## Key Items Used/Proposed in the Live Broadcast DECENCIA Ayana Linkle O/L BB Essence Quasi-drug 25g ¥4,950 (tax included) Natural because it doesn't cover with color. A new sensation BB essence that blurs the shadows of wrinkles with light *1. *1 To make them less noticeable DECENCIA Flawless UV Protector 40g ¥5,500 (tax included) Smoothly melts into skin, completely blocks UV rays DECENCIA Day Essence 25g ¥4,400 (tax included) Daytime essence that protects skin from UV damage DECENCIA White F/L BB Cream Natural Beige Quasi-drug 25g ¥4,950 (tax included) A "#beautifulskinfilter" BB cream that instantly enhances skin quality *2 Suppresses melanin production and prevents spots and freckles DECENCIA Tsutsumu Day Moisture Veil 15g ¥2,310 (tax included) Daytime cream that protects from dryness and UV rays with a unique barrier film while finishing with natural bright skin DECENCIA High Cover Fit Concealer 12g ¥3,300 (tax included) A "#blinding" concealer that instantly covers skin troubles ## Hair and makeup artist Moe Takemoto's recommended points As a sensitive skin user myself, I tend to be cautious about choosing items, but DECENCIA's products, with their smooth spread and light feel, are often easy to incorporate into daily care. Comfortable to use techniques