[Event Report] Beauty-Conscious Participants Update Their "Skin Common Sense" _ Proposing the Importance of "Skin Ready to Receive" Ingredients Through Experiential Content | Sensitive Skin Brand DECENCIA
DECENCIA hosted a study session at Mimi Beauty School, proposing a new concept of preparing sensitive skin into a state "ready to receive" active ingredients like Vitamin C, achieving a 97.5% satisfaction rate.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:30
- 🔍 Collected: April 14, 2026 at 10:01
- 🤖 AI Analyzed: April 19, 2026 at 19:06 (129h 4m after Collected)
DECENCIA Inc. (Shinagawa-ku, Tokyo; CEO: Hidemi Nishino) of the POLA ORBIS GROUP participated in 'Mimi Beauty School,' a real-world event hosted by beauty media Mimi Beauty, and conducted an experiential study session for beauty-conscious participants.
At this study session, CEO Hidemi Nishino took the stage to discuss the brand's philosophy and product development background. She also touched upon a new perspective incorporated into the new 'Decencia White Series': preparing the skin into a state where it is 'ready to receive' ingredients. Passionate talks that questioned conventional thinking about skincare unfolded at the venue.
In addition, the event featured quiz-style content, exhibitions of experimental results using agar balls, and programs to compare differences in skincare textures. It was designed so participants could deepen their understanding of skincare while having fun.
Through these experiences, a new perspective was presented: in skincare, it is not just about 'what you use,' but also 'whether your skin is in a condition to receive it.' Furthermore, the concept that 'sensitive skin is not a skin type, but a skin condition' was explained, gaining understanding and empathy from the participants.
At the venue, lively conversations and questions were exchanged among participants, indicating a deepening of their understanding. Many voiced that the event served as an opportunity to rethink their own skincare routines.
Following the event, a series of impressions were posted on social media. Empathy for the new perspective of 'skin ready to receive' spread, along with voices saying their assumptions about their own skin and skincare had been updated.
Among them were comments such as, 'I didn't think I had sensitive skin, but I realized that when my skin is fluctuating, it is in a sensitive state,' which seemed to serve as a trigger to reconsider their previous perceptions of skincare.
DECENCIA will continue to disseminate this new perspective of 'skin ready to receive' through its new product, 'Decencia White,' providing opportunities to review the prerequisites of conventional skincare.
Recorded a 97.5%* satisfaction rate, receiving high praise from participants.
In the post-event survey, the event received high praise with a 97.5% satisfaction rate. The following are some of the comments received from participants:
'I learned a lot of new information for the first time, such as the relationship between Vitamin C and skin conditions, and what is being done to protect safety.'
'I was able to gain a deep understanding not only of the brand and products but also of the background behind them.'
'Being able to participate while actually trying out the items helped me understand them much better.'
'The president herself explained things, and her passion and dedication to the brand really came across.'
'It was a highly satisfying event.'
▼ Sources
*Survey by: Mimi Beauty Inc.
*Aggregation period: March 28, 2026 - April 14, 2026
*Survey target: Those who won a spot in Mimi Beauty's seminar and experienced the 'Decencia VC Bootcamp'
*Respondent demographics (39 women aged 22-46)
*Survey method: Internet survey
*About Mimi Beauty: An SNS beauty media outlet with a total of 5.92 million followers.
Decencia White Product Features
[New Idea] Focusing on skin conditions where Vitamin C*1 is difficult to deliver. A series adopting a unique approach.
'Decencia White Series (Quasi-drug)'
On Tuesday, March 10, 2026, we launched the 'Decencia White Spike-VC (Quasi-drug),' a whitening*2 series based on the new concept of the 'catching power' of the whitening*2 active ingredient Vitamin C derivative*1.
According to Decencia's proprietary research, what people with sensitive skin concerns want most from whitening*2 care is whitening*2 power above all else. In other words, they place importance on a high feeling of efficacy against spots and dullness. Furthermore, results showed that the whitening active ingredient they find most appealing is 'Vitamin C derivatives.'
In many cases, the barrier function of sensitive skin is lower compared to a healthy state. In a sensitive state, where the skin is easily affected by external stimuli and holds various risks, we believe the support of Vitamin C*1, the ace of beauty ingredients, is even more important than in a healthy state. Decencia aims to maximize the performance of Vitamin C*1.
At this study session, CEO Hidemi Nishino took the stage to discuss the brand's philosophy and product development background. She also touched upon a new perspective incorporated into the new 'Decencia White Series': preparing the skin into a state where it is 'ready to receive' ingredients. Passionate talks that questioned conventional thinking about skincare unfolded at the venue.
In addition, the event featured quiz-style content, exhibitions of experimental results using agar balls, and programs to compare differences in skincare textures. It was designed so participants could deepen their understanding of skincare while having fun.
Through these experiences, a new perspective was presented: in skincare, it is not just about 'what you use,' but also 'whether your skin is in a condition to receive it.' Furthermore, the concept that 'sensitive skin is not a skin type, but a skin condition' was explained, gaining understanding and empathy from the participants.
At the venue, lively conversations and questions were exchanged among participants, indicating a deepening of their understanding. Many voiced that the event served as an opportunity to rethink their own skincare routines.
Following the event, a series of impressions were posted on social media. Empathy for the new perspective of 'skin ready to receive' spread, along with voices saying their assumptions about their own skin and skincare had been updated.
Among them were comments such as, 'I didn't think I had sensitive skin, but I realized that when my skin is fluctuating, it is in a sensitive state,' which seemed to serve as a trigger to reconsider their previous perceptions of skincare.
DECENCIA will continue to disseminate this new perspective of 'skin ready to receive' through its new product, 'Decencia White,' providing opportunities to review the prerequisites of conventional skincare.
Recorded a 97.5%* satisfaction rate, receiving high praise from participants.
In the post-event survey, the event received high praise with a 97.5% satisfaction rate. The following are some of the comments received from participants:
'I learned a lot of new information for the first time, such as the relationship between Vitamin C and skin conditions, and what is being done to protect safety.'
'I was able to gain a deep understanding not only of the brand and products but also of the background behind them.'
'Being able to participate while actually trying out the items helped me understand them much better.'
'The president herself explained things, and her passion and dedication to the brand really came across.'
'It was a highly satisfying event.'
▼ Sources
*Survey by: Mimi Beauty Inc.
*Aggregation period: March 28, 2026 - April 14, 2026
*Survey target: Those who won a spot in Mimi Beauty's seminar and experienced the 'Decencia VC Bootcamp'
*Respondent demographics (39 women aged 22-46)
*Survey method: Internet survey
*About Mimi Beauty: An SNS beauty media outlet with a total of 5.92 million followers.
Decencia White Product Features
[New Idea] Focusing on skin conditions where Vitamin C*1 is difficult to deliver. A series adopting a unique approach.
'Decencia White Series (Quasi-drug)'
On Tuesday, March 10, 2026, we launched the 'Decencia White Spike-VC (Quasi-drug),' a whitening*2 series based on the new concept of the 'catching power' of the whitening*2 active ingredient Vitamin C derivative*1.
According to Decencia's proprietary research, what people with sensitive skin concerns want most from whitening*2 care is whitening*2 power above all else. In other words, they place importance on a high feeling of efficacy against spots and dullness. Furthermore, results showed that the whitening active ingredient they find most appealing is 'Vitamin C derivatives.'
In many cases, the barrier function of sensitive skin is lower compared to a healthy state. In a sensitive state, where the skin is easily affected by external stimuli and holds various risks, we believe the support of Vitamin C*1, the ace of beauty ingredients, is even more important than in a healthy state. Decencia aims to maximize the performance of Vitamin C*1.