DECENCIA, a POLA ORBIS Group company based in Shinagawa-ku, Tokyo, participated in the "Mimi Beauty School" real event hosted by beauty media Mimi Beauty. Representative Director Emi Nishino presented the new product "DECENCIA White Series" and its concept of "preparing the skin to be in a state where it can receive ingredients." The event included quizzes, experiments with agar balls, and texture comparison programs. The DECENCIA White Series, a quasi-drug, was launched on March 10, 2026. It focuses on the whitening active ingredient Vitamin C derivative (Ascorbyl Glucoside) and the SVCT (Vitamin C transporter) mechanism to maximize Vitamin C performance. DECENCIA is a sensitive skin care brand of the POLA ORBIS Group, developing products based on POLA Chemical Industries research standards. Sales channels include the official online shop, @cosme STORE (some stores), FLAGSHIP stores, and some general e-commerce sites. A post-event survey by Mimi Beauty (March 28, 2026 - April 14, 2026, 39 women aged 22-46) reported 97.5% satisfaction. Mimi Beauty is an SNS beauty media with 5.92 million followers.
FACT BOX
- Source: PR TIMES
- Category: New Product/Event