[Brand First Achievement] Multiple Awards Including #1 in 4 Beauty Magazines — New Brightening Care Series 'DECENCIA WHITE' [Sensitive Skin Brand DECENCIA]

DECENCIA WHITE, the new brightening*1 care series from DECENCIA Co., Ltd. (Shinagawa, Tokyo; CEO: Nishino Hidemi), a member of the Pola Orbis Group, has received high acclaim from multiple media outlets in their 2026 "Brightening & UV Best Cosmetics" features.

This marks the first time in brand history that DECENCIA has simultaneously won awards in 4 beauty magazines (Biteki, MAQUIA, VOCE, and BiST), with #1 rankings in both Biteki and BiST, earning high recognition both within and beyond the beauty industry.

We believe these awards reflect the recognition of our efforts to develop products that achieve both sensitive-skin compatibility and effective brightening*1 care, in response to the desire of customers who want "aggressive brightening*1 even with sensitive skin." We also believe that DECENCIA's unique perspective — focusing on "Vitamin C*2 catching power" as a skin approach — resonated with many people.

*1 Suppressing melanin production to prevent dark spots and freckles *2 Ascorbyl Glucoside (active ingredient)

Key Points of Recognition

We believe the following three points garnered particular support in these awards:

(1) Product design achieving both sensitive-skin compatibility and brightening*1 care
In response to the desire to incorporate brightening*1 care even for sensitive skin, we focused on balancing skin consideration with brightening*1 efficacy. Our approach of addressing both the expectations for brightening*1 care and the unique concerns of sensitive skin was recognized...