[Brand First Achievement] Multiple Awards Including #1 in 4 Beauty Magazines — New Brightening Care Series 'DECENCIA WHITE' [Sensitive Skin Brand DECENCIA]
DECENCIA's new brightening series won Best Cosmetics awards in 4 beauty magazines.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 02:04
- 🔍 Collected: March 28, 2026 at 21:59 (19h 54m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:58 (414h 59m after Collected)
DECENCIA WHITE, the new brightening*1 care series from DECENCIA Co., Ltd. (Shinagawa, Tokyo; CEO: Nishino Hidemi), a member of the Pola Orbis Group, has received high acclaim from multiple media outlets in their 2026 "Brightening & UV Best Cosmetics" features.
This marks the first time in brand history that DECENCIA has simultaneously won awards in 4 beauty magazines (Biteki, MAQUIA, VOCE, and BiST), with #1 rankings in both Biteki and BiST, earning high recognition both within and beyond the beauty industry.
We believe these awards reflect the recognition of our efforts to develop products that achieve both sensitive-skin compatibility and effective brightening*1 care, in response to the desire of customers who want "aggressive brightening*1 even with sensitive skin." We also believe that DECENCIA's unique perspective — focusing on "Vitamin C*2 catching power" as a skin approach — resonated with many people.
*1 Suppressing melanin production to prevent dark spots and freckles *2 Ascorbyl Glucoside (active ingredient)
◆◆◆ AWARD TITLES ◆◆◆ (partial list)
■ Biteki May Issue (released 3/21)
"Brightening & UV" Best Cosmetics 2026
Brightening Category — Protective Brightening Cosmetics Section: 1st Place
Product: DECENCIA WHITE SPIKE-VC CREAM
■ MAQUIA May Issue (released 3/21)
MAQUIA Brightening & UV Grand Prix 2026
Gel/Cream Category: 3rd Place
Product: DECENCIA WHITE SPIKE-VC CREAM
■ VOCE May Issue (released 3/21)
Brightening & UV Best Cosmetics 2026
Brightening Lotion Category: 5th Place
Product: DECENCIA WHITE SPIKE-VC LOTION
■ BiST April Issue (released 2/17)
2026 "Whitening Best Cosmetics Award"
Fluctuation-Sensitive Brightening Award: 1st Place
Product: DECENCIA WHITE SPIKE-VC CREAM
■ an·an February 25, 2026 Issue (on sale 2/18)
2026 Spring anan Moté Cosmetics Grand Prix
Skincare Category — Best for Building Translucency Even in Sensitive Skin Conditions Award
Product: DECENCIA WHITE SPIKE-VC CREAM
*Tabulation period: January 1, 2026 – March 25, 2026
*As of March 25, 2026, per DECENCIA Co., Ltd. research
Key Points of Recognition
We believe the following three points garnered particular support in these awards:
(1) Product design achieving both sensitive-skin compatibility and brightening*1 care
In response to the desire to incorporate brightening*1 care even for sensitive skin, we focused on balancing skin consideration with brightening*1 efficacy. Our approach of addressing both the expectations for brightening*1 care and the unique concerns of sensitive skin was recognized...